tfm 330 exam 1
Being in the business of providing content to audience while selling those
audiences tois a defining characteristic of correct answers
advertisers
media sector
Appealing to the Investment Community correct answers Investment
community
generally sees greater income potential in technology sector than
media sector.
Communications Decency Act correct answers failed 1996 and 1999
laws to keep
indecent content off the
internet
-US struggled whether to treat internet as akin to telephone, newspaper,
or tv/radiohad far reaching and legal and policy
-Internet
implications
Essence of section 230 of Telecommunications act of 1996 correct answers
-Provides
platforms such as search engines, ISPs, soc media sites with broad
protection
legal liability
from
for any of the 3rd party speech they host, curate,
or distribute
-Soc med plat and dig content curators are sheltered from many neg
obligations-likeagainst
police/protect to circulation from various types of speech assoc with
medcontent
info comp or
providers".
"Pub interest obligations" correct answers -Providing subscribers w/ access
to minimum
levels of public, educational, and government
programming
-Minimum levels of locally produced
-Providing broadband access to schools
programming
and libs political candidates w ability to advertise on these platforms at
-Providing
reduced rates
Classification as a media company in realm of elec media means correct
answers -has
historically meant more intensive gov oversight in the form of affirmative
obligations
serve publictointerest and more stringent regulation in areas such as
concentration of
ownershi
p
Techno-centric framing from stakeholders correct answers -To employ strong
tech focus
-Treating new communications and media companies as
autonomous
-and/or narrowly
agents
defining policy terrain purely in terms of complex tech
issues andto exclusion of broader
concerns
concerns
Most mass media in us and other western countries are correct
answers for-profit
business
`
"Production Perspective" correct answers -emphasized media production
process
than rather
either specific media products or the consumption of those
products.
, -Highlights that most media products are the result of complex
production
shaped by variety
processof social structural forces that operate on various
levels, some
affecting industry as a whole and some affecting particular actors or
groupsthe
within of actors
industry
Contemporary media companies perform 3 key tasks providing:
correct answers
product
platform
s
pipe
s
s
Products correct answers -product=content=saturate
our lives
-When talking about internet we talk about content produced by traditional
mass medianow being accessed
companies
-Much of the internet's most viewed content is created by traditional
online
mass media
companie
s
platforms correct answers -To find content and to communicate on internet
media
users rely on
platforms
true or false Significant amount of soc med content is about traditional
med espanswers
correct tv -
true
Abt ?/3 of soc med content related to tv is organic activity-?/3 is owned.
correct
Abt 2/3 answers
of soc med content related to tv is organic activity-1/3
is owned.activity=soc med content generated by official accounts assoc w a
-Owned
program or
networ
k
- Organic activity=content generated by viewing
audience
pipes correct answers We rely on media companies to create and maintain
"pipes" our
deliver thatmedia experience. Ex:cable lines, wifi, telephone line, dsl
internet
fibr opticaccess,
lines or satellite
connections
Movies: dom by 7 companies that account for abt 90% of box office
receipts correct
answers -Comcast universal pics (owns indie comp Focus
Features)
-Viacom paramount pics (owns Paramount
-Time warners bros (owns indie comp New
Vantage)
Line)
-Walt disney
-Fox ent group's 20th cent fox (owns indie comp Fox
studios
Searchlight)
-Sony picture ent (owns Sony Pics
-
Classic)
Lionsgat
e
Recorded music: only 3 companies responsible for vast maj of US music
sales correct
answers -Univ music
-Sony music
group
ent
-Warner music
group
Being in the business of providing content to audience while selling those
audiences tois a defining characteristic of correct answers
advertisers
media sector
Appealing to the Investment Community correct answers Investment
community
generally sees greater income potential in technology sector than
media sector.
Communications Decency Act correct answers failed 1996 and 1999
laws to keep
indecent content off the
internet
-US struggled whether to treat internet as akin to telephone, newspaper,
or tv/radiohad far reaching and legal and policy
-Internet
implications
Essence of section 230 of Telecommunications act of 1996 correct answers
-Provides
platforms such as search engines, ISPs, soc media sites with broad
protection
legal liability
from
for any of the 3rd party speech they host, curate,
or distribute
-Soc med plat and dig content curators are sheltered from many neg
obligations-likeagainst
police/protect to circulation from various types of speech assoc with
medcontent
info comp or
providers".
"Pub interest obligations" correct answers -Providing subscribers w/ access
to minimum
levels of public, educational, and government
programming
-Minimum levels of locally produced
-Providing broadband access to schools
programming
and libs political candidates w ability to advertise on these platforms at
-Providing
reduced rates
Classification as a media company in realm of elec media means correct
answers -has
historically meant more intensive gov oversight in the form of affirmative
obligations
serve publictointerest and more stringent regulation in areas such as
concentration of
ownershi
p
Techno-centric framing from stakeholders correct answers -To employ strong
tech focus
-Treating new communications and media companies as
autonomous
-and/or narrowly
agents
defining policy terrain purely in terms of complex tech
issues andto exclusion of broader
concerns
concerns
Most mass media in us and other western countries are correct
answers for-profit
business
`
"Production Perspective" correct answers -emphasized media production
process
than rather
either specific media products or the consumption of those
products.
, -Highlights that most media products are the result of complex
production
shaped by variety
processof social structural forces that operate on various
levels, some
affecting industry as a whole and some affecting particular actors or
groupsthe
within of actors
industry
Contemporary media companies perform 3 key tasks providing:
correct answers
product
platform
s
pipe
s
s
Products correct answers -product=content=saturate
our lives
-When talking about internet we talk about content produced by traditional
mass medianow being accessed
companies
-Much of the internet's most viewed content is created by traditional
online
mass media
companie
s
platforms correct answers -To find content and to communicate on internet
media
users rely on
platforms
true or false Significant amount of soc med content is about traditional
med espanswers
correct tv -
true
Abt ?/3 of soc med content related to tv is organic activity-?/3 is owned.
correct
Abt 2/3 answers
of soc med content related to tv is organic activity-1/3
is owned.activity=soc med content generated by official accounts assoc w a
-Owned
program or
networ
k
- Organic activity=content generated by viewing
audience
pipes correct answers We rely on media companies to create and maintain
"pipes" our
deliver thatmedia experience. Ex:cable lines, wifi, telephone line, dsl
internet
fibr opticaccess,
lines or satellite
connections
Movies: dom by 7 companies that account for abt 90% of box office
receipts correct
answers -Comcast universal pics (owns indie comp Focus
Features)
-Viacom paramount pics (owns Paramount
-Time warners bros (owns indie comp New
Vantage)
Line)
-Walt disney
-Fox ent group's 20th cent fox (owns indie comp Fox
studios
Searchlight)
-Sony picture ent (owns Sony Pics
-
Classic)
Lionsgat
e
Recorded music: only 3 companies responsible for vast maj of US music
sales correct
answers -Univ music
-Sony music
group
ent
-Warner music
group
