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1. A diamond's physical shape, including its proportions and durability;
determined during the fashioning stage - ANSWER design
2. What are the design factors? - ANSWER diamond's weight ratio and
durability
3. What do diamonds with thick girdles, steep crowns, or deep pavilions
represent? - ANSWER poor value because they appear smaller face-up than
their weights suggest
4. the difference between an overweight diamond's suggested weight and its
actual weight - ANSWER overweight percentage
5. When a diamond has variations in alignment, what may it also have? - ANSWER
misshapen facets and pointing
6. Which country was the only diamond source until the early 18th century? -
ANSWER India
, 7. When did the Indian diamond industry peak? - ANSWER 13th to 17th
centuries A.D.
8. Why did the Indian diamond industry dwindle? - ANSWER due to
exhaustion of diamond resources
9. Where was diamond rough most often recovered along rivers and streams
during the early 1700s to late 1800s? - ANSWER Brazil
10. What 2 factors made it more difficult for solitary claim holders to survive? -
ANSWER - capital investment was needed for advanced equipment and
enhanced safety measures
- diamond prices were not stable due to the ever changing production and
demand
11. a centrally controlled marketing strategy for rough diamonds - ANSWER
single-channel marketing
12. How did Cecil Rhodes stabilize diamond prices? - ANSWER He used
production control (by buying and hoarding diamonds to sell).
13. How did De Beers solidify its single-channel marketing strategy? - ANSWER
through centralized control of the rough diamond supply, buying, marketing,
and sales
,14. Why did it become more difficult for De Beers to control the diamond supply
later on? - ANSWER the rise of important new producers
15. Why did De Beers struggle to negotiate trade contracts that aimed to control
the diamond supply? - ANSWER new economically important deposits made
buying out diamond roughs too costly
16. Roughly, how many segments could the diamond value chain be defined? -
ANSWER 6
17. What are the segments that define the diamond value chain? - ANSWER -
mining (most risky & unpredictable)
- rough diamond sales (sorting & selling)
- cutting & polishing
- polished diamond sales
- jewelry manufacturing
- retail sales
18. Name 3 countries that served as the main diamond rough supplier in the early
years of the diamond industry. - ANSWER India --> Brazil --> South Africa
19. Which 2 majors supply more than half of the world's rough diamonds by
value? - ANSWER ALROSA (Russia) & De Beers
, 20. How do sorters categorize gem-quality diamonds? - ANSWER based on
weight, shape, clarity, & color
21. What is the diamond trade's primary sales format for rough diamonds? -
ANSWER all majors rely on long-term contracts with sightholders (accepted
long-term diamond rough buyer)
22. Why is it difficult to enter the upstream segments of the diamond value
chain? - ANSWER capital, resources, & expertise involved in diamond mining,
sorting, and rough sales
23. Describe the upstream segments of the diamond value chain. - ANSWER -
exploration and mining (< 100 players)
- rough diamond sales/sorting & distribution (< 100 players)
24. Describe the midstream segments of the diamond value chain. - ANSWER
- cutting and polishing (> 1000 players)
- polished diamond sales (> 1000 players)
25. Which 2 countries are the top jewelry consumers? - ANSWER U.S.A. and
China
65. Which generation first associated diamond with committed love? - ANSWER
Baby Boomers