4/3/25, 9:09 PM DMA (2025) comprehensive questions and verified detailed solutions (MULTIPLE CHOICES) |complete solutions |A+ GRADED …
DMA (2025) comprehensive questions and
verified detailed solutions (MULTIPLE CHOICES)
|complete solutions |A+ GRADED |100%
CORRECT!!
Save
Terms in this set (93)
1. Which of the following d
can NOT legally be used Tapping phone calls without a legal warrant is not
as a source of digital data legal in general especially for commercial purposes.
collection?
a. Site visits without sign-
ins
b. Sign-ins on websites
c. Cookies
d. Mentions of products
over phone
conversations between
private citizens.
https://quizlet.com/1026858957/dma-2025-comprehensive-questions-and-verified-detailed-solutions-multiple-choices-complete-solutions-a-grad… 1/34
,4/3/25, 9:09 PM DMA (2025) comprehensive questions and verified detailed solutions (MULTIPLE CHOICES) |complete solutions |A+ GRADED …
Which of the following is a
NOT a benefit of There is error inherent in measurement - one of the
measurement? roles we have is accounting for this error
a. Measurement is always
a source of objective
truth.
b. Measurement, done
well, can pave the way to
insights that may
otherwise be missed.
c. Insights into the effects
of things by the virtue of
measuring them.
d. The efficacy of new
policies based on insights
can be judged, advising
future strategic decisions.
Which of the following is c
true of tags and cookies? Cookies specifically refer to data stored on a
a. Tags never work on customer's device, while tags simply refer to
mobile devices, while executable lines of code that run upon accession.
cookies always do.
b. Cookies are never
stored on a customer's
computer, while tags are.
c. Cookies are stored on
a customer's computer or
device, while tags are
lines of code that are
executed upon
accession.
d. Tags and cookies are
effectively
interchangeable terms
for the same thing.
https://quizlet.com/1026858957/dma-2025-comprehensive-questions-and-verified-detailed-solutions-multiple-choices-complete-solutions-a-grad… 2/34
,4/3/25, 9:09 PM DMA (2025) comprehensive questions and verified detailed solutions (MULTIPLE CHOICES) |complete solutions |A+ GRADED …
Which of the following d
measurement categories Consumer value quantifies the value of different
involves differentiating consumers based on metrics such as how much the
individual customers from individual can be expected to spend on your
each other based on products
buying patterns and
predicted buying
patterns?
a. Attribution
b. Brand impact
c. Customer outcomes
d. Consumer value
Companies today tend to b
have near-complete data Data is almost never 100% complete; there are
on customer's online almost always gaps.
behavior.
a. True
b. False
Reaching a consumer on b
one device works well Reaching customers across multiple devices
enough; it is not generally greatly increases the influence on
important to reach customer outcomes.
consumers across
multiple devices.
a. True
b. False
What does TRP stand c
for? This is the percentage of a customer base that sees
a. Tertiary Response a given ad.
Protocol
b. Tertiary Rating
Protocol
c. Target Rating Point
d. Total Response Point
https://quizlet.com/1026858957/dma-2025-comprehensive-questions-and-verified-detailed-solutions-multiple-choices-complete-solutions-a-grad… 3/34
, 4/3/25, 9:09 PM DMA (2025) comprehensive questions and verified detailed solutions (MULTIPLE CHOICES) |complete solutions |A+ GRADED …
Of the online video c
measures discussed in Viewability, like the old Nielsen system, gave
this course, what measure information solely on what was seen by the viewer.
is most like the Nielsen
rating system (which
measured number of TV
viewers)?
a. Audibility
b. Verification
c. Viewability
d. Thomson Monitoring
Protocol (TMP)
Which of the following is d
the LEAST quantifiable, Attributes of a brand are often qualitative and
LEAST objective nebulous - they are notoriously difficult to quantify.
approach measuring
Brand Value?
a. Algorithmic brand
assessment
b. Brand Valuation
c. Royalty Relief
d. Assessing Attributes
A net promoter score can a
look at the proportion of A promoter advocates for your brand, which sets
people who would be in them apart from someone who simply views the ad
favor of advocate your and does not interact further with your brand.
brand.
a. True
b. False
CPGs (consumer b
packaged goods) have CPGs are often bought physically, meaning that
historically had great there is usually little information to track digitally
ease in measuring concerning outcomes.
customer behavior.
a. True
b. False
https://quizlet.com/1026858957/dma-2025-comprehensive-questions-and-verified-detailed-solutions-multiple-choices-complete-solutions-a-grad… 4/34
DMA (2025) comprehensive questions and
verified detailed solutions (MULTIPLE CHOICES)
|complete solutions |A+ GRADED |100%
CORRECT!!
Save
Terms in this set (93)
1. Which of the following d
can NOT legally be used Tapping phone calls without a legal warrant is not
as a source of digital data legal in general especially for commercial purposes.
collection?
a. Site visits without sign-
ins
b. Sign-ins on websites
c. Cookies
d. Mentions of products
over phone
conversations between
private citizens.
https://quizlet.com/1026858957/dma-2025-comprehensive-questions-and-verified-detailed-solutions-multiple-choices-complete-solutions-a-grad… 1/34
,4/3/25, 9:09 PM DMA (2025) comprehensive questions and verified detailed solutions (MULTIPLE CHOICES) |complete solutions |A+ GRADED …
Which of the following is a
NOT a benefit of There is error inherent in measurement - one of the
measurement? roles we have is accounting for this error
a. Measurement is always
a source of objective
truth.
b. Measurement, done
well, can pave the way to
insights that may
otherwise be missed.
c. Insights into the effects
of things by the virtue of
measuring them.
d. The efficacy of new
policies based on insights
can be judged, advising
future strategic decisions.
Which of the following is c
true of tags and cookies? Cookies specifically refer to data stored on a
a. Tags never work on customer's device, while tags simply refer to
mobile devices, while executable lines of code that run upon accession.
cookies always do.
b. Cookies are never
stored on a customer's
computer, while tags are.
c. Cookies are stored on
a customer's computer or
device, while tags are
lines of code that are
executed upon
accession.
d. Tags and cookies are
effectively
interchangeable terms
for the same thing.
https://quizlet.com/1026858957/dma-2025-comprehensive-questions-and-verified-detailed-solutions-multiple-choices-complete-solutions-a-grad… 2/34
,4/3/25, 9:09 PM DMA (2025) comprehensive questions and verified detailed solutions (MULTIPLE CHOICES) |complete solutions |A+ GRADED …
Which of the following d
measurement categories Consumer value quantifies the value of different
involves differentiating consumers based on metrics such as how much the
individual customers from individual can be expected to spend on your
each other based on products
buying patterns and
predicted buying
patterns?
a. Attribution
b. Brand impact
c. Customer outcomes
d. Consumer value
Companies today tend to b
have near-complete data Data is almost never 100% complete; there are
on customer's online almost always gaps.
behavior.
a. True
b. False
Reaching a consumer on b
one device works well Reaching customers across multiple devices
enough; it is not generally greatly increases the influence on
important to reach customer outcomes.
consumers across
multiple devices.
a. True
b. False
What does TRP stand c
for? This is the percentage of a customer base that sees
a. Tertiary Response a given ad.
Protocol
b. Tertiary Rating
Protocol
c. Target Rating Point
d. Total Response Point
https://quizlet.com/1026858957/dma-2025-comprehensive-questions-and-verified-detailed-solutions-multiple-choices-complete-solutions-a-grad… 3/34
, 4/3/25, 9:09 PM DMA (2025) comprehensive questions and verified detailed solutions (MULTIPLE CHOICES) |complete solutions |A+ GRADED …
Of the online video c
measures discussed in Viewability, like the old Nielsen system, gave
this course, what measure information solely on what was seen by the viewer.
is most like the Nielsen
rating system (which
measured number of TV
viewers)?
a. Audibility
b. Verification
c. Viewability
d. Thomson Monitoring
Protocol (TMP)
Which of the following is d
the LEAST quantifiable, Attributes of a brand are often qualitative and
LEAST objective nebulous - they are notoriously difficult to quantify.
approach measuring
Brand Value?
a. Algorithmic brand
assessment
b. Brand Valuation
c. Royalty Relief
d. Assessing Attributes
A net promoter score can a
look at the proportion of A promoter advocates for your brand, which sets
people who would be in them apart from someone who simply views the ad
favor of advocate your and does not interact further with your brand.
brand.
a. True
b. False
CPGs (consumer b
packaged goods) have CPGs are often bought physically, meaning that
historically had great there is usually little information to track digitally
ease in measuring concerning outcomes.
customer behavior.
a. True
b. False
https://quizlet.com/1026858957/dma-2025-comprehensive-questions-and-verified-detailed-solutions-multiple-choices-complete-solutions-a-grad… 4/34
