DMD 3720 Final 2024/2025 Exam
Questions and Correct Answers | New
Update
True or False: Organic Search is frequently the channel that drives the
most website sessions - 🧠 ANSWER ✔✔True
True or False: Businesses can pay search engines to increase their
visibility in organic search - 🧠 ANSWER ✔✔False
According to the Gartner Analytic Ascendancy Model, what category of
questions does the following organic search analytics question belong to?
How many keyword listings did we have last week? - 🧠 ANSWER
✔✔descriptive
According to the Gartner Analytic Ascendancy Model, what category of
questions does the following organic search analytics question belong to?
"How can we increase our top 3 keyword listings by 50 percent?" - 🧠
ANSWER ✔✔prescriptive
COPYRIGHT©NINJANERD 2025/2026. YEAR PUBLISHED 2025. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE. PRIVACY 1
STATEMENT. ALL RIGHTS RESERVED
,True or False: SEMrush is a marketing technology tool providing both
organic search and paid search analytics. - 🧠 ANSWER ✔✔True
According to the Gartner Analytic Ascendancy Model, what category of
questions does the following organic search analytics question belong to?
"Why did keyword listings decrease last month?" - 🧠 ANSWER
✔✔diagnostic
According to Statcounter, what percentage of global searches are
conducted on Google? - 🧠 ANSWER ✔✔90%
Which list of marketing technology tools are ALL organic search analytics
tools? - 🧠 ANSWER ✔✔Your answer: BrightEdge, Google Search Console,
and SEMrush
True or False: A strategist can only access Google Search Console for
websites owned by their business. - 🧠 ANSWER ✔✔True
True or False: Keyword listings count each unique keyword term that a
website or URL has at least one listing for in the top 100 search positions. -
🧠 ANSWER ✔✔True
COPYRIGHT©NINJANERD 2025/2026. YEAR PUBLISHED 2025. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE. PRIVACY 2
STATEMENT. ALL RIGHTS RESERVED
, Kim would like to segment keyword listings by traditional, video, image,
news, shopping, location, and quick answers listings. What dimension
should she use? - 🧠 ANSWER ✔✔listing type
Alejandra would like to divide keyword listings by the terms a user would
search within a search engine to find them. What dimensions should she
use? - 🧠 ANSWER ✔✔keyword term
Emir would like to quantify how frequently a specific keyword is searched
by users each month. What metric should he use? - 🧠 ANSWER ✔✔search
volume
If a keyword listing has a listing position of 2, what does that mean? - 🧠
ANSWER ✔✔the keyword listing is the second organic search result
Why is "top 3 keyword listings" a frequently used KPI? - 🧠 ANSWER
✔✔over 50 percent of organic search clicks are on the top three keyword
listings
True or False: Social media analytics for TikTok, Facebook, X (formerly
known as Twitter), and Instagram are accessed through a unified social
media analytics tool. - 🧠 ANSWER ✔✔False
COPYRIGHT©NINJANERD 2025/2026. YEAR PUBLISHED 2025. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE. PRIVACY 3
STATEMENT. ALL RIGHTS RESERVED
Questions and Correct Answers | New
Update
True or False: Organic Search is frequently the channel that drives the
most website sessions - 🧠 ANSWER ✔✔True
True or False: Businesses can pay search engines to increase their
visibility in organic search - 🧠 ANSWER ✔✔False
According to the Gartner Analytic Ascendancy Model, what category of
questions does the following organic search analytics question belong to?
How many keyword listings did we have last week? - 🧠 ANSWER
✔✔descriptive
According to the Gartner Analytic Ascendancy Model, what category of
questions does the following organic search analytics question belong to?
"How can we increase our top 3 keyword listings by 50 percent?" - 🧠
ANSWER ✔✔prescriptive
COPYRIGHT©NINJANERD 2025/2026. YEAR PUBLISHED 2025. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE. PRIVACY 1
STATEMENT. ALL RIGHTS RESERVED
,True or False: SEMrush is a marketing technology tool providing both
organic search and paid search analytics. - 🧠 ANSWER ✔✔True
According to the Gartner Analytic Ascendancy Model, what category of
questions does the following organic search analytics question belong to?
"Why did keyword listings decrease last month?" - 🧠 ANSWER
✔✔diagnostic
According to Statcounter, what percentage of global searches are
conducted on Google? - 🧠 ANSWER ✔✔90%
Which list of marketing technology tools are ALL organic search analytics
tools? - 🧠 ANSWER ✔✔Your answer: BrightEdge, Google Search Console,
and SEMrush
True or False: A strategist can only access Google Search Console for
websites owned by their business. - 🧠 ANSWER ✔✔True
True or False: Keyword listings count each unique keyword term that a
website or URL has at least one listing for in the top 100 search positions. -
🧠 ANSWER ✔✔True
COPYRIGHT©NINJANERD 2025/2026. YEAR PUBLISHED 2025. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE. PRIVACY 2
STATEMENT. ALL RIGHTS RESERVED
, Kim would like to segment keyword listings by traditional, video, image,
news, shopping, location, and quick answers listings. What dimension
should she use? - 🧠 ANSWER ✔✔listing type
Alejandra would like to divide keyword listings by the terms a user would
search within a search engine to find them. What dimensions should she
use? - 🧠 ANSWER ✔✔keyword term
Emir would like to quantify how frequently a specific keyword is searched
by users each month. What metric should he use? - 🧠 ANSWER ✔✔search
volume
If a keyword listing has a listing position of 2, what does that mean? - 🧠
ANSWER ✔✔the keyword listing is the second organic search result
Why is "top 3 keyword listings" a frequently used KPI? - 🧠 ANSWER
✔✔over 50 percent of organic search clicks are on the top three keyword
listings
True or False: Social media analytics for TikTok, Facebook, X (formerly
known as Twitter), and Instagram are accessed through a unified social
media analytics tool. - 🧠 ANSWER ✔✔False
COPYRIGHT©NINJANERD 2025/2026. YEAR PUBLISHED 2025. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE. PRIVACY 3
STATEMENT. ALL RIGHTS RESERVED
