SOCIAL MEDIA MARKETING CERTIFICATION 2025/2026
QUESTIONS WITH ANSWERS GRADED A+
✔✔Instagram unveiled "Sponsored Photos/Videos" to bring in revenue for Facebook. -
✔✔True
✔✔No one in the 65+ age group uses Instagram. - ✔✔False, though it is a small
percentage of users in this age group, the percentage exists.
✔✔What are the five different types of Instagram ads? - ✔✔Photo, Video, Carousel,
Story, Slideshow
✔✔Captions are not used on Instagram. - ✔✔False
✔✔Posts with at least 1 hashtag get percentage more engagement than those with no
hashtags. - ✔✔12.6%
✔✔To be effective on Instagram, all you need to do is snap a great photo and post it
into your account. - ✔✔False
✔✔What is the first step in creating a business strategy? - ✔✔determining your
objective
✔✔What does the acronym UGC stand for? - ✔✔user-generated content
✔✔Fostering engagement is key to increasing your growth on Instagram. - ✔✔True
✔✔What did Spiegel and Murphy, the creators of Snapchat, intend for their platform to
be? - ✔✔A platform where users could share "real" photos
✔✔Snapchat was originally launched as *insert name* in 2011. - ✔✔Picaboo
✔✔Baby boomers make up a large portion of Snapchat's user base. - ✔✔False
✔✔Which of the following is not an ad type available on Snapchat? - ✔✔Bitmojit,
SnapMap, Stickers
✔✔A business should switch up its Snapchat ads weekly for optimal performance. -
✔✔True
✔✔A business that has Snapchat ads doesn't need to post a story. - ✔✔False
✔✔Viewers love to see behind-the-scenes footage from their favorite brand. - ✔✔True
, ✔✔The first step for a business' marketing strategy is to define measurable objectives. -
✔✔True
✔✔Content created for Snapchat should be ____, prepared, and presentable -
✔✔planned
✔✔Which of the following is not a Snapchat ad campaign objective? - ✔✔connect with
influencers
✔✔How many users has TikTok gained from 2016-2021 - ✔✔800 million
✔✔What country contributed to 40% of TikTok downloads in 2018? - ✔✔India
✔✔TikTok has one of the youngest demographic bases of any other social media
platform. - ✔✔True
✔✔TikTok's US market has a predominantly male user base. - ✔✔False
✔✔What does the acronym GCT stand for? - ✔✔Goals, Content, Targeting
✔✔What app marked a shift from long-form content to short-form content? - ✔✔Vine
✔✔Which is NOT a unique way to advertise on TikTok? - ✔✔banner ads
✔✔Which is NOT a best practice for TikTok? - ✔✔headlines
✔✔How many monthly active TikTok users are there? - ✔✔689 million
✔✔You need to take demographics into account to understand your target audience. -
✔✔True
✔✔In what year did Facebook go public? - ✔✔2012
✔✔Although some may think Facebook is for older generations, the number of users on
the platform for every age group continues to grow. - ✔✔True
✔✔Facebook's advertising platform is much less advanced than other social media
networks' advertising platforms. - ✔✔False
✔✔What is a custom audience? - ✔✔an audience you create based on your
specifications
QUESTIONS WITH ANSWERS GRADED A+
✔✔Instagram unveiled "Sponsored Photos/Videos" to bring in revenue for Facebook. -
✔✔True
✔✔No one in the 65+ age group uses Instagram. - ✔✔False, though it is a small
percentage of users in this age group, the percentage exists.
✔✔What are the five different types of Instagram ads? - ✔✔Photo, Video, Carousel,
Story, Slideshow
✔✔Captions are not used on Instagram. - ✔✔False
✔✔Posts with at least 1 hashtag get percentage more engagement than those with no
hashtags. - ✔✔12.6%
✔✔To be effective on Instagram, all you need to do is snap a great photo and post it
into your account. - ✔✔False
✔✔What is the first step in creating a business strategy? - ✔✔determining your
objective
✔✔What does the acronym UGC stand for? - ✔✔user-generated content
✔✔Fostering engagement is key to increasing your growth on Instagram. - ✔✔True
✔✔What did Spiegel and Murphy, the creators of Snapchat, intend for their platform to
be? - ✔✔A platform where users could share "real" photos
✔✔Snapchat was originally launched as *insert name* in 2011. - ✔✔Picaboo
✔✔Baby boomers make up a large portion of Snapchat's user base. - ✔✔False
✔✔Which of the following is not an ad type available on Snapchat? - ✔✔Bitmojit,
SnapMap, Stickers
✔✔A business should switch up its Snapchat ads weekly for optimal performance. -
✔✔True
✔✔A business that has Snapchat ads doesn't need to post a story. - ✔✔False
✔✔Viewers love to see behind-the-scenes footage from their favorite brand. - ✔✔True
, ✔✔The first step for a business' marketing strategy is to define measurable objectives. -
✔✔True
✔✔Content created for Snapchat should be ____, prepared, and presentable -
✔✔planned
✔✔Which of the following is not a Snapchat ad campaign objective? - ✔✔connect with
influencers
✔✔How many users has TikTok gained from 2016-2021 - ✔✔800 million
✔✔What country contributed to 40% of TikTok downloads in 2018? - ✔✔India
✔✔TikTok has one of the youngest demographic bases of any other social media
platform. - ✔✔True
✔✔TikTok's US market has a predominantly male user base. - ✔✔False
✔✔What does the acronym GCT stand for? - ✔✔Goals, Content, Targeting
✔✔What app marked a shift from long-form content to short-form content? - ✔✔Vine
✔✔Which is NOT a unique way to advertise on TikTok? - ✔✔banner ads
✔✔Which is NOT a best practice for TikTok? - ✔✔headlines
✔✔How many monthly active TikTok users are there? - ✔✔689 million
✔✔You need to take demographics into account to understand your target audience. -
✔✔True
✔✔In what year did Facebook go public? - ✔✔2012
✔✔Although some may think Facebook is for older generations, the number of users on
the platform for every age group continues to grow. - ✔✔True
✔✔Facebook's advertising platform is much less advanced than other social media
networks' advertising platforms. - ✔✔False
✔✔What is a custom audience? - ✔✔an audience you create based on your
specifications
