Name: Score:
19 Multiple choice questions
Definition 1 of 19
involves working with media for the purpose of informing the public of an organization's mission,
policies and practices in a positive, consistent and credible manner.
Public Opinion
Public Relations
Media Relations
Community Relations
Definition 2 of 19
is the process of exchanging information , ideas and feelings between two or more people
through verbal and non-verbal methods. e.g face to face , facial expressions or body language.
Group Communication
Intepersonal Communication
Informal Communication
Public Communication
Definition 3 of 19
is a process of exchanging information , ideas , thoughts , feelings and emotions through speech
signals writing or behavior.
Reputation
Collaboration
Communication
Cognition
, Definition 4 of 19
is an attempt to change human behavior or strengthen convictions and attitudes through
communication. When we communicate , we are persuading them to listen , accept , comprehend
or act.
Conformity
Persuasion
Cognition
Communication
Definition 5 of 19
This Module is about organisational structure , organisational communication , Communication
flows and communication integration.
Dpr1503 S1 23
DPR1502 S1 23
Dpr1502 S2 24
Dpr1502 S1 22
Definition 6 of 19
is the collective , impression that you target audiences have of your organization , based on your
identity , values , performance , and communication. Reputation is a key asset for any organization
, especially in the public relation field.
Reputation
Third-order
Image
Media Relations
19 Multiple choice questions
Definition 1 of 19
involves working with media for the purpose of informing the public of an organization's mission,
policies and practices in a positive, consistent and credible manner.
Public Opinion
Public Relations
Media Relations
Community Relations
Definition 2 of 19
is the process of exchanging information , ideas and feelings between two or more people
through verbal and non-verbal methods. e.g face to face , facial expressions or body language.
Group Communication
Intepersonal Communication
Informal Communication
Public Communication
Definition 3 of 19
is a process of exchanging information , ideas , thoughts , feelings and emotions through speech
signals writing or behavior.
Reputation
Collaboration
Communication
Cognition
, Definition 4 of 19
is an attempt to change human behavior or strengthen convictions and attitudes through
communication. When we communicate , we are persuading them to listen , accept , comprehend
or act.
Conformity
Persuasion
Cognition
Communication
Definition 5 of 19
This Module is about organisational structure , organisational communication , Communication
flows and communication integration.
Dpr1503 S1 23
DPR1502 S1 23
Dpr1502 S2 24
Dpr1502 S1 22
Definition 6 of 19
is the collective , impression that you target audiences have of your organization , based on your
identity , values , performance , and communication. Reputation is a key asset for any organization
, especially in the public relation field.
Reputation
Third-order
Image
Media Relations
