21/12/2015 Pageg1gofg12g-gTestg-gHubSpot,gInc.
Getg helpg withgthisgscre
en.
Inboundg Certification Timeg Remaining
Test 01:14:40
HUBSPOT CONFIRMgLOGIN TESTg(PAGEg1gOFg12) SUMMARY
EssentialsgofgangEffectivegInboundgStrategy
1. Buyergpersonasgrepresentgthegidealgcustomersgyourgorganizationgisgtryinggtogattract,gconvert,gclose
,gandgdelight.gPersonasgaregmostgeffectivegin:
B2BgandgB2Cgorganizations
Nonprofit,geducational,gandgB2Cgorganizations
B2B,gbusiness-to-governmentg(B2G),gandge-commercegorganizatio
nsgAllgorganization gtypes
2. Inboundgmarketinggrepresents gagfundamentalgshiftgingthegwaygthatgorganizationsgoperategbecaus
egitgisgmarketer-centric.
TruegFal
se
3. Whengcreatinggagbuyergpersona,g yougshouldgONLYg interviewgyourgidealgcustomers.
TruegFal
se
4. Atgaghighglevel,gwhatgthreegthingsgshouldgyougkeepgingmindgwhengcreatinggbuyergpersonas?
Makegassumptions,gidentifygtrends,gandgaskgsalesgforgin
putgIdentifygtrends,gdifferences,gandgdetractors
Research,gidentifygtrends,gandgcreategpersonagstoriesgRe
search,gmakegassumptions,gandgidentifygtrends
5. EachgprospectgwhogcomesgtogyourgwebsitegforgthegfirstgtimegisgalwaysgingthegAwareness gstage
gofgthegBuyer'sgJourney.
TruegFal
se
BackgtogStart Nextg Page
PrivacygPolicy
Assessmentg contentg isg copyrightg 2015,g HubSpot,g Inc..
Softwareg isg copyrightg 1999-2015,g Brillium,g Inc.g Allgrightsgreser
ved. Versiong 8.53
https://hubspot.testcraft.com/Assess.aspx?guid=B6C70B421D62439C9AF93095D6986E11&a=Q1 1/2
,21/12/2015 Pageg1gofg12g-gTestg-gHubSpot,gInc.
https://hubspot.testcraft.com/Assess.aspx?guid=B6C70B421D62439C9AF93095D6986E11&a=Q1 2/2
,21/12/2015 Pageg2gofg12g-gTestg-gHubSpot,gInc.
Getg helpg withgthisgscre
en.
Inboundg Certification Timeg Remaining
Test 01:13:48
HUBSPOT CONFIRMgLOGIN TESTg(PAGEg2gOFg12) SUMMARY
EssentialsgofgangEffectivegInboundgStrategy
6. WhatgisgthegBuyer'sgJourney?
It'sgthegprocessgyourgbuyerggoesgthroughgwhenglearninggaboutgyourgbrand.
It'sgthegactivegresearchgprocessgsomeoneggoesgthroughgleadinggupgtogagpurch
ase.gIt'sgthegprocessgthatgsomeoneggoesgthroughgaftergthey'vegmadegagpurcha
se.
It'sgtheginboundgmethodology,gbutgfromgthegbuyer'sgperspective.
OptimizinggYourgWebsitegforgSearchgEngines
7. Whichgisgagmaingcomponentgforghowgsearchgenginesgrankgsearchgresults?
Thegnumbergofgkeywordsgongthegpage.
Thegnumbergofgauthoritativeglinksgtogthegsite.
gThegnumbergofgsocialgfollowersgofgthegbusin
ess.gThegnumbergofgvisitsgtogthegpage.
8. Whatgareginboundglinks?
Linksgthatgyougcreategwithingyourginboundgcontentg
Linksgcominggintogyourgwebsite
Linksgpointinggfromgonegofgyourgbloggpostsgtoganother
gLinksgtogexternalgresources
9. Asgyouglaunchgagnewgwebsite,gyourgbossgtellsgyougthatgshegwantsgtoggetgfoundgforgthegk
eywordg“teamwork”.g Whichgisgthegbestgresponsegtoghergrequest?
"I'dgrecommendgchoosing gaglong-tailgversion.gTheregwillgbegaglotgofgcompetitiongforgtha
tgkeywordgandgsomegpopulargsitesgmaygalreadygholdgthegtopgrankinggspots."
"I'dgrecommendgchoosinggaglong-tailgversion.gLong-tailgkeywordsgusuallyghavegmoregse
archgvolumegthangbroadgkeywords."
"Great!gThatgkeywordgisgbroadgenoughgtogmatchgthegsearchesgofgallgofgourgbuyergpersonas."
"Great!gThatgkeywordgisgbroad,gsogitgprobablyggetsgaghighgvolumegofgsearches,gmeanin
gglotsgofgnewgvisitorsgforgus."
10. Forgagbloggpost,gincludegyourgprimarygkeywordgingallgofgthegfollowinggpagegelementsgEX
CEPT:gBody
https://hubspot.testcraft.com/Assess.aspx?guid=B6C70B421D62439C9AF93095D6986E11&a=Q1 1/2
, Headers
https://hubspot.testcraft.com/Assess.aspx?guid=B6C70B421D62439C9AF93095D6986E11&a=Q1 2/2
Getg helpg withgthisgscre
en.
Inboundg Certification Timeg Remaining
Test 01:14:40
HUBSPOT CONFIRMgLOGIN TESTg(PAGEg1gOFg12) SUMMARY
EssentialsgofgangEffectivegInboundgStrategy
1. Buyergpersonasgrepresentgthegidealgcustomersgyourgorganizationgisgtryinggtogattract,gconvert,gclose
,gandgdelight.gPersonasgaregmostgeffectivegin:
B2BgandgB2Cgorganizations
Nonprofit,geducational,gandgB2Cgorganizations
B2B,gbusiness-to-governmentg(B2G),gandge-commercegorganizatio
nsgAllgorganization gtypes
2. Inboundgmarketinggrepresents gagfundamentalgshiftgingthegwaygthatgorganizationsgoperategbecaus
egitgisgmarketer-centric.
TruegFal
se
3. Whengcreatinggagbuyergpersona,g yougshouldgONLYg interviewgyourgidealgcustomers.
TruegFal
se
4. Atgaghighglevel,gwhatgthreegthingsgshouldgyougkeepgingmindgwhengcreatinggbuyergpersonas?
Makegassumptions,gidentifygtrends,gandgaskgsalesgforgin
putgIdentifygtrends,gdifferences,gandgdetractors
Research,gidentifygtrends,gandgcreategpersonagstoriesgRe
search,gmakegassumptions,gandgidentifygtrends
5. EachgprospectgwhogcomesgtogyourgwebsitegforgthegfirstgtimegisgalwaysgingthegAwareness gstage
gofgthegBuyer'sgJourney.
TruegFal
se
BackgtogStart Nextg Page
PrivacygPolicy
Assessmentg contentg isg copyrightg 2015,g HubSpot,g Inc..
Softwareg isg copyrightg 1999-2015,g Brillium,g Inc.g Allgrightsgreser
ved. Versiong 8.53
https://hubspot.testcraft.com/Assess.aspx?guid=B6C70B421D62439C9AF93095D6986E11&a=Q1 1/2
,21/12/2015 Pageg1gofg12g-gTestg-gHubSpot,gInc.
https://hubspot.testcraft.com/Assess.aspx?guid=B6C70B421D62439C9AF93095D6986E11&a=Q1 2/2
,21/12/2015 Pageg2gofg12g-gTestg-gHubSpot,gInc.
Getg helpg withgthisgscre
en.
Inboundg Certification Timeg Remaining
Test 01:13:48
HUBSPOT CONFIRMgLOGIN TESTg(PAGEg2gOFg12) SUMMARY
EssentialsgofgangEffectivegInboundgStrategy
6. WhatgisgthegBuyer'sgJourney?
It'sgthegprocessgyourgbuyerggoesgthroughgwhenglearninggaboutgyourgbrand.
It'sgthegactivegresearchgprocessgsomeoneggoesgthroughgleadinggupgtogagpurch
ase.gIt'sgthegprocessgthatgsomeoneggoesgthroughgaftergthey'vegmadegagpurcha
se.
It'sgtheginboundgmethodology,gbutgfromgthegbuyer'sgperspective.
OptimizinggYourgWebsitegforgSearchgEngines
7. Whichgisgagmaingcomponentgforghowgsearchgenginesgrankgsearchgresults?
Thegnumbergofgkeywordsgongthegpage.
Thegnumbergofgauthoritativeglinksgtogthegsite.
gThegnumbergofgsocialgfollowersgofgthegbusin
ess.gThegnumbergofgvisitsgtogthegpage.
8. Whatgareginboundglinks?
Linksgthatgyougcreategwithingyourginboundgcontentg
Linksgcominggintogyourgwebsite
Linksgpointinggfromgonegofgyourgbloggpostsgtoganother
gLinksgtogexternalgresources
9. Asgyouglaunchgagnewgwebsite,gyourgbossgtellsgyougthatgshegwantsgtoggetgfoundgforgthegk
eywordg“teamwork”.g Whichgisgthegbestgresponsegtoghergrequest?
"I'dgrecommendgchoosing gaglong-tailgversion.gTheregwillgbegaglotgofgcompetitiongforgtha
tgkeywordgandgsomegpopulargsitesgmaygalreadygholdgthegtopgrankinggspots."
"I'dgrecommendgchoosinggaglong-tailgversion.gLong-tailgkeywordsgusuallyghavegmoregse
archgvolumegthangbroadgkeywords."
"Great!gThatgkeywordgisgbroadgenoughgtogmatchgthegsearchesgofgallgofgourgbuyergpersonas."
"Great!gThatgkeywordgisgbroad,gsogitgprobablyggetsgaghighgvolumegofgsearches,gmeanin
gglotsgofgnewgvisitorsgforgus."
10. Forgagbloggpost,gincludegyourgprimarygkeywordgingallgofgthegfollowinggpagegelementsgEX
CEPT:gBody
https://hubspot.testcraft.com/Assess.aspx?guid=B6C70B421D62439C9AF93095D6986E11&a=Q1 1/2
, Headers
https://hubspot.testcraft.com/Assess.aspx?guid=B6C70B421D62439C9AF93095D6986E11&a=Q1 2/2
