UNIVERSITY OF PHOENIX BUSINESS
475 EXAM QUESTIONS AND ANSWERS
BEST RATED A+ (ANSWERS
100%CORRECT VERIFIED) LATEST
UPDATE 2025 NEW!!
All of the following are accurate descriptions of modern marketing
today, except which one?
A) Marketing is creation of value for customers.
B) Marketing is customer satisfaction at a profit.
C) Selling and advertising are synonymous with marketing.
D) Marketing involves building and managing profitable customer
relationships.
E) None of the above statements is true.
is defined as a social and managerial process by which
individuals and organizations obtain what they need and want
through value creation.
A) Selling
B) Advertising
C) Barter
D) Marketing
E) None of the above is correct.
refers to sellers being preoccupied with their own products and
losing sight of underlying consumer needs.
1
,A) Selling myopia
B) Marketing
C) Selling
D) Marketing myopia
E) Share of customer
When backed by buying power, wants become .
A) Social
needs B)
Demands
C) Physical needs
D) Self-esteem needs
E) Exchanges
are key building blocks for developing and managing customer
relationships.
A) Consumer expectations and customer satisfaction
B) Customer choices and product offers
C) Product performance and customer
value D) Customer value and
customer satisfaction
E) Strategic plans
2
, All of the following phrases reflect the marketing concept, except which
one?
A) We don’t have a Marketing Department, we have a Customer Department.
B) We make it happen for you.
C) We stay close to customers.
D) Putting profits ahead of customer needs is critical to the health of the firm.
E) Customers are important.
An example of a(n) is when a customer pays Circuit City $250 and
receives a television set in return.
A) Exchange
B)
Transaction
C) Market
D) Segment
E) Scam
is the set of actual and potential buyers of a
product. A) A market
B) An audience
C) A group
D) A segment
E) An exchange
Society and culture shape the basic form of human needs called .
3
, A) Need
s B)
Wants
C) Demands
D) Value
E) An exchange
Central to any definition of marketing is .
A) Demand management
B) Transactions
C) Customer relationships
D) Making a sale
E) Making a profit
Fill in the blanks with appropriate answers: (Marks: 10)
1. consists of direct communications with carefully
targeted individuals, consumers to obtain an immediate response.
2. An important source of information is the sales report including and
reports.
3. Evaluating the is an important process in the sales
force management.
4. Some companies place information and ordering machines called in
4
475 EXAM QUESTIONS AND ANSWERS
BEST RATED A+ (ANSWERS
100%CORRECT VERIFIED) LATEST
UPDATE 2025 NEW!!
All of the following are accurate descriptions of modern marketing
today, except which one?
A) Marketing is creation of value for customers.
B) Marketing is customer satisfaction at a profit.
C) Selling and advertising are synonymous with marketing.
D) Marketing involves building and managing profitable customer
relationships.
E) None of the above statements is true.
is defined as a social and managerial process by which
individuals and organizations obtain what they need and want
through value creation.
A) Selling
B) Advertising
C) Barter
D) Marketing
E) None of the above is correct.
refers to sellers being preoccupied with their own products and
losing sight of underlying consumer needs.
1
,A) Selling myopia
B) Marketing
C) Selling
D) Marketing myopia
E) Share of customer
When backed by buying power, wants become .
A) Social
needs B)
Demands
C) Physical needs
D) Self-esteem needs
E) Exchanges
are key building blocks for developing and managing customer
relationships.
A) Consumer expectations and customer satisfaction
B) Customer choices and product offers
C) Product performance and customer
value D) Customer value and
customer satisfaction
E) Strategic plans
2
, All of the following phrases reflect the marketing concept, except which
one?
A) We don’t have a Marketing Department, we have a Customer Department.
B) We make it happen for you.
C) We stay close to customers.
D) Putting profits ahead of customer needs is critical to the health of the firm.
E) Customers are important.
An example of a(n) is when a customer pays Circuit City $250 and
receives a television set in return.
A) Exchange
B)
Transaction
C) Market
D) Segment
E) Scam
is the set of actual and potential buyers of a
product. A) A market
B) An audience
C) A group
D) A segment
E) An exchange
Society and culture shape the basic form of human needs called .
3
, A) Need
s B)
Wants
C) Demands
D) Value
E) An exchange
Central to any definition of marketing is .
A) Demand management
B) Transactions
C) Customer relationships
D) Making a sale
E) Making a profit
Fill in the blanks with appropriate answers: (Marks: 10)
1. consists of direct communications with carefully
targeted individuals, consumers to obtain an immediate response.
2. An important source of information is the sales report including and
reports.
3. Evaluating the is an important process in the sales
force management.
4. Some companies place information and ordering machines called in
4
