g g g g g
ACTUAL EXAM COMPREHENSIVE QUESTIO
g g g
NS AND VERIFIED ANSWERS GRADED A+ |
g g g g g g g
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g g g g
Inggeneral,gtheg
difficultgitgisgforgangorganizationgtogentergang
industrygasgagnewgcompetitor,gtheg
aregthegbarriersgtogentrygtogthisgindustry
a) Less;glower
b) More;glower
c) More;ghigher
d) Less;ghigherg-g ✔✔✔gCorrectg Answerg >g C
Agdepartmentgmanagergtelephonedgtwogmanagersgingothergdepartment
sgtogdiscussgagcostgsavingsgideagthatgwouldgbenefitgtheirgdepartmentsgasg
wellgasghergown.gWhichgofgthegfollowinggmostgaccuratelygdefinesgthegco
mmunicationgchannelgthatgthegmanagergwasgusing?
,a) Upward
b) Lateral
c) Downward
d) Hierarchical.g-g ✔✔✔gCorrectg Answerg >g B
Angopengaccessggoodg(orgcommongpropertyggood),gsuchgasgagfishery:
a) Isgrivalgbutgnotgexcludable
b) Isgbothgrivalgandgexcludable
c) Isgneithergrivalgnorgexcludable
d) Isgnotgrivalgbutgisgexcludableg-g ✔✔✔gCorrectg Answerg >g A
Marketersgmustgconstantlygmonitorgtheirgcompetitors'gproducts,gprices,g
distribution,gandgpromotionalgeffortsgbecausegthe:
a) competitorsgmaygbegviolatinggthegtruth-in-advertisingglaws
,b) actionsgofgcompetitorsgmaygthreatengthegfirm'sgmonopolygposition
c) actionsgofgcompetitorsgmaygcreategangoligopolygwithingangindustry
d) newgproductgofferingsgbygagcompetitorgmaygrequiregadjustmentsgtog
onegorgmoregcomponentsgofgthegfirm'sgmarketinggmixg-
g ✔✔✔gCorrectgAnswerg >g D
Agdifferentiationgstrategygenablesgagbusinessgtogaddressgthegfivegcompet
itivegforcesgby
a) lesseninggcompetitivegrivalrygbygdistinguishinggitself
b) havinggbrand-loyalgcustomersgbecomegmoregsensitivegtogprices
c) increasinggeconomiesgofgscale
d) servinggagbroadergmarketgsegmentg-g ✔✔✔gCorrectg Answerg >g A
Onlygonegofgthegfollowinggstatementsgisgfalsegatgtheglong-
rungequilibriumgforgagfirmgingagmonopolisticallygcompetitivegindustry.gW
hichgonegisgfalse?
, a) PricegequalsgAveragegTotalgCost,glikegagcompetitivegfirm
b) Pricegexceedsgmarginalgcost,glikegagmonopolist
c) Firmsgmakegzerogeconomicgprofit,glikegagcompetitivegfirm
d) FirmsgproducegatgthegbottomgofgthegATCgcurve,glikegagcompetitiveg
firmg-g ✔✔✔gCorrectg Answerg >g D
DreamlandgPillowgCompanygsellsgtheg"OldgSofty"gmodelgforg$20geach.gOn
egpillowgrequiresgtwogpoundsgofgrawgmaterialgandgoneghourgofgdirectglabo
rgtogmanufacture.gRawgmaterialgcostsg$3gpergpoundgandgdirectgproductio
nglaborgisgpaidg$4gperghour.gFixedgsupervisorygcostsgareg$2,000gpergmonth
gandgDreamlandgrentsgitsgfactorygongagfive-yeargleasegfor
$4,000gpergmonth.gAllgcostsgaregconsideredgcostsgofgproduction.
Anothergfirmghasgofferedgtogproduceg"OldgSofty"gandgsellgthemgtogDrea
mlandgforg$12geach.gDreamlandgcannotgavoidgthegfactorygleasegpayment
s,gbutgcangavoidgallglaborgcostsgifgitgdoesgnotgproducegthesegpillows.gUnd
ergthesegconditions,ghowgmanyg"OldgSofty"gpillowsgmustgDreamlandgsellg
togearngmonthlyggrossgprofitsgofg$1,000?
a) 417