EXAM
MARKETING CAREER CLUSTER g g
THE MARKETING CAREER CLUSTER EXAM IS USED
g g g g g g g
FOR THE FOLLOWING EVENTS:
g g g
APPARELgANDgACCESSORIESgMARKETINGgSERIESgAAMgAUT
OMOTIVEgSERVICESgMARKETINGgSERIESgASMgBUSINESSgS
ERVICESgMARKETINGgSERIESgBSM
BUYINGgANDgMERCHANDISINGgTEAMgDECISIONgMAKINGgBTDM
FOODgMARKETINGgSERIESgFMS
INTEGRATEDgMARKETINGgCAMPAIGN–
EVENTgIMCEgINTEGRATEDgMARKETINGgCAMPAIGN–
PRODUCTgIMCPgINTEGRATEDgMARKETINGgCAMPAIGN–
SERVICEgIMCSgMARKETINGgCOMMUNICATIONSgSERIESgMC
S
MARKETINGgMANAGEMENTgTEAMgDECISIONgMAKINGgMTDM
PROFESSIONALgSELLINGgPSE
RETAILgMERCHANDISINGgSERIESgRMS
SPORTSgANDgENTERTAINMENTgMARKETINGgSERIESgSEM
SPORTSgANDgENTERTAINMENTgMARKETINGgTEAMgDECISIONgMAKINGgSTDM
ThesegtestgquestionsgweregdevelopedgbygthegMBAgResearchgCenter.gItemsghavegbeengrandomlygselectedgfromgthegMBAgResearchg
Center’sgTest-
ItemgBankgandgrepresentgagvarietygofginstructionalgareas.gPerformancegindicatorsgforgthesegtestgquestionsgaregatgthegprerequisite,gca
reer-gsustaining,gandgspecialistglevels.gAgdescriptivegtestgkey,gincludinggquestiongsourcesgandganswergrationale,ghasgbeengprovided.
Copyrightg©g2022gbygMBAgResearchgandgCurriculumgCenter®,gColumbus,gOhio.gEachgindividualgtestgitemgcontainedghereingisgthegexclusiv
egpropertygofgMBAgResearchgCenter.gItemsgareglicensedgonlygforgusegasgconfiguredgwithingthisgexam,gingitsgentirety.gUsegofgindividualgit
emsgforganygpurposegothergthangasgspecificallygauthorizedgingwritinggbygMBAgResearchgCentergisgprohibited.
,PostedgonlinegMarchg2022gbygDECAgInc.
,Testg1245 MARKETINGgCLUSTERgEXA 1
M
1. Whichgofgthegfollowinggisgangexamplegofgaglaw:
A. Yougmustgfollowgthegspeedglimitgwhilegdriving.
B. Yourgschool'sgdressgcodegdoesgnotgallowgsleevelessgtops.
C. Yougmustgwaitginglinegtogcheckgoutgatgtheggrocerygstore.
D. Yougcannotgusegprofaneglanguagegatgschool.
2. Whichgofgthegfollowinggisgagtypegofgintangiblegbusinessgpropertygthatgisgprotectedgbyglaw:
A. Acreage C.g Trademark
B. Inventory D.g Equipment
3. Whichgofgthegfollowinggisgagdirectgchannelgofgdistributiongforgconsumerggoodsgandgservices:
A. Producergtogindustrialguser C.g Producergtogultimategconsumer
B. Producergtogretailergtogconsumer D.g Producergtogdistributorgtoguser
4. Radiogfrequencygidentificationg(RFID)gincreasesgchannelgefficiencygbecausegitgstoresgproductginformati
ongongagcomputergchipgthatgisgattachedgtogthe
A. boxgorgcontainer. C.g customer'sginventorygreport.
B. deliverygtruck'sgantenna. D.g receivinggdock.
5. FreshFastgGrocerygStoregchargesgfoodgmanufacturersgangannualgfeegforgthegabilitygtogsellgtheirgproduct
sgatgFreshFastgstores.gIngothergwords,gFreshFastgrequiresgthegfoodgmanufacturersgtogpayga
A. supermarketgfee. C.g distributiongcharge.
B. productgplacementgfee. D.g slottinggallowance.
6. Whengwritinggqualitativegsurveygquestions,gitgisgimportantgto
A. writegasgmanygquestionsgasgpossible.
B. avoidgquestionsgthatgresultging“yes/no”ganswers.
C. usegcomplexgwordinggandgstructure.
D. guidegrespondentsgtoganswergingagcertaingway.
7. Channelgconflictgisgmostglikelygtogoccurgwhengchannelgmembers
A. requiregdocumentation. C.g usegnegotiatinggtechniques.
B. makegunifiedgdecisions. D.g havegdifferentggoals.
8. Gabriellagisgwritinggagprofessionalgreportgaboutgthegtrendsgoccurringgingagspecificgindustry.gWhatgso
urcegwouldgprovidegGabriellagwithgthegmostgrelevant,gup-to-dateginformation?
A. Archivedggovernmentgperiodicals C.g Mailingglists
B. Onlinegmessagegboards D.g Tradegpublications
9. Onegwaygforgangaudiencegtogshowgthatgitgsupportsgagspeaker'sgopiniongisgbyg thegspeaker.
A. applauding C.g ignoring
B. heckling D.g tolerating
10. Beforegangindividualgcangfollowgverbalgdirections,gtheygmustgfirstgbegreadygto
A. understand. C.g speak.
B. write. D.g listen.
11. Whichgofgthegfollowinggstatementsgbestgdescribesghowgagspeakergshouldgusegeyegcontactgdurin
ggagpresentationgtogaglargeggroup:
A. Theygshouldglookgabovegthegaudiencegtoggivegthegappearancegofgeyegcontact.
B. Theygshouldgestablishgeyegcontactgwithgindividualsgaroundgthegroom.
C. Theygshouldglookgatgtheirgvisualgaidsgalonggwithgthegaudiencegmembers.
D. Theygshouldgmakegeyegcontactgwithgallgthegmembersgofgthegaudience.
Copyrightg©g2022gbygMBAgResearchgandgCurriculumgCenter®,gColumbus,gOhio
, Testg1245 MARKETINGgCLUSTERgEXA 2
M
12. Whatgtypegofgsimplegreportgmightgagbuyergforgagbusinessgpreparegtogperiodicallyginformgothergdepartm
entsgaboutgthegstatusgofgscheduledgdeliveries?
A. Research C.g Progress
B. Analytical D.g Statistical
13. SportsweargbrandgNikegstrivesgtogbringginnovationgandginspirationgtogallgathletes.gThisgisgNike'sgbrand
A. experience. C.g promise.
B. slogan. D.g awareness.
14. KempergCorporationgcontinuouslygupdatesgthegfirewallsgongitsgwebgsitegtogprotectgitsgcustomers'gperso
nalginformationgfromgtheft.gKemper'sgactionghelpsgbuildgtrustgwithgitsgcustomersgingrelationgto
A. onlinegsecurity. C.g productgtampering.
B. physicalgsafety. D.g calculationgerrors.
15. Togprovidegutility,gagproductgmust
A. beginnovative. C.g begeconomical.
B. providegsatisfaction. D.g lookgappealing.
16. Whichgofgthegfollowinggisgagtruegstatementgaboutgthegsocialgfactorgofglifestylegandgfashiongtrends:
A. Theyginfluencegretailgbusinessesgonly.
B. Theygchangegquitegfrequently.
C. Theygaregmoregimportantgthangeconomicgtrends.
D. Theygdognotgaffectgcustomergneeds.
17. Ingwhichgtypegofgeconomicgsystemgdoesgtheggovernmentgimposeghighgtaxesgtogpaygforgagwidegvarie
tygofghumangservicesgprograms?
A. Communistgcommand C.g Traditional
B. Socialistgcommand D.g Cooperative
18. Nicole'sgbossghasgdecidedgtogcutgNicole'sgworkloadginghalfgbygreducinggthegnumbergofgtasksgforgwhich
gshegisgresponsible.gHergbossghasgdiminishedgtheg ofgNicole'sgjob.
A. nature C.g scope
B. depth D.g value
19. Duringgtheg1920s,gthegcitizensgofgthegUnitedgStatesgweregexperiencinggagpeakgingthegbusinessgcycl
e.gHowever,gthegpeakgendedgingtheg1930s,gandgaglonggperiodgofgbadgeconomicgtimesgbegangthatgla
stedgforgnearlyg10gyears.gWhatgphasegofgthegbusinessgcyclegdidgthegUnitedgStatesgexperiencegingth
eg1930s?
A. Depression C.g Contraction
B. Inflation D.g Recession
20. Angexchangegrategindicatesgonegcurrency'sgvaluegingrelationgto
A. itsgvaluegfromgagyeargago. C.g thegU.S.gdollar.
B. angaveragegofgallgworldgcurrencies. D.g anothergcurrency.
21. AftergJerrygcompletesghisgnormalgtasks,ghegoftengseeksgadditionalgduties.gOthergemployeesgsometim
esgcriticizeghimgforgdoinggmoregthangisgrequired.gHegrespectsgtheirgopinionsgyetgstandsgupgforghisgbeli
efsgandgworkggoals.gJerrygisgexhibitinggthegpersonalgtraitsgof
A. initiativegandgassertiveness. C.g assertivenessgandgreceptivity.
B. integritygandgdependability. D.g dependabilitygandgreceptivity.
22. Whengyougmakegagmistake,gthegresponsiblegthinggtogdogis
A. quitgthegproject. C.g determinegwheregtoglaygthegblame.
B. admitgit. D.g trygtogfixgitgbeforeganyonegfindsgout.
MARKETING CAREER CLUSTER g g
THE MARKETING CAREER CLUSTER EXAM IS USED
g g g g g g g
FOR THE FOLLOWING EVENTS:
g g g
APPARELgANDgACCESSORIESgMARKETINGgSERIESgAAMgAUT
OMOTIVEgSERVICESgMARKETINGgSERIESgASMgBUSINESSgS
ERVICESgMARKETINGgSERIESgBSM
BUYINGgANDgMERCHANDISINGgTEAMgDECISIONgMAKINGgBTDM
FOODgMARKETINGgSERIESgFMS
INTEGRATEDgMARKETINGgCAMPAIGN–
EVENTgIMCEgINTEGRATEDgMARKETINGgCAMPAIGN–
PRODUCTgIMCPgINTEGRATEDgMARKETINGgCAMPAIGN–
SERVICEgIMCSgMARKETINGgCOMMUNICATIONSgSERIESgMC
S
MARKETINGgMANAGEMENTgTEAMgDECISIONgMAKINGgMTDM
PROFESSIONALgSELLINGgPSE
RETAILgMERCHANDISINGgSERIESgRMS
SPORTSgANDgENTERTAINMENTgMARKETINGgSERIESgSEM
SPORTSgANDgENTERTAINMENTgMARKETINGgTEAMgDECISIONgMAKINGgSTDM
ThesegtestgquestionsgweregdevelopedgbygthegMBAgResearchgCenter.gItemsghavegbeengrandomlygselectedgfromgthegMBAgResearchg
Center’sgTest-
ItemgBankgandgrepresentgagvarietygofginstructionalgareas.gPerformancegindicatorsgforgthesegtestgquestionsgaregatgthegprerequisite,gca
reer-gsustaining,gandgspecialistglevels.gAgdescriptivegtestgkey,gincludinggquestiongsourcesgandganswergrationale,ghasgbeengprovided.
Copyrightg©g2022gbygMBAgResearchgandgCurriculumgCenter®,gColumbus,gOhio.gEachgindividualgtestgitemgcontainedghereingisgthegexclusiv
egpropertygofgMBAgResearchgCenter.gItemsgareglicensedgonlygforgusegasgconfiguredgwithingthisgexam,gingitsgentirety.gUsegofgindividualgit
emsgforganygpurposegothergthangasgspecificallygauthorizedgingwritinggbygMBAgResearchgCentergisgprohibited.
,PostedgonlinegMarchg2022gbygDECAgInc.
,Testg1245 MARKETINGgCLUSTERgEXA 1
M
1. Whichgofgthegfollowinggisgangexamplegofgaglaw:
A. Yougmustgfollowgthegspeedglimitgwhilegdriving.
B. Yourgschool'sgdressgcodegdoesgnotgallowgsleevelessgtops.
C. Yougmustgwaitginglinegtogcheckgoutgatgtheggrocerygstore.
D. Yougcannotgusegprofaneglanguagegatgschool.
2. Whichgofgthegfollowinggisgagtypegofgintangiblegbusinessgpropertygthatgisgprotectedgbyglaw:
A. Acreage C.g Trademark
B. Inventory D.g Equipment
3. Whichgofgthegfollowinggisgagdirectgchannelgofgdistributiongforgconsumerggoodsgandgservices:
A. Producergtogindustrialguser C.g Producergtogultimategconsumer
B. Producergtogretailergtogconsumer D.g Producergtogdistributorgtoguser
4. Radiogfrequencygidentificationg(RFID)gincreasesgchannelgefficiencygbecausegitgstoresgproductginformati
ongongagcomputergchipgthatgisgattachedgtogthe
A. boxgorgcontainer. C.g customer'sginventorygreport.
B. deliverygtruck'sgantenna. D.g receivinggdock.
5. FreshFastgGrocerygStoregchargesgfoodgmanufacturersgangannualgfeegforgthegabilitygtogsellgtheirgproduct
sgatgFreshFastgstores.gIngothergwords,gFreshFastgrequiresgthegfoodgmanufacturersgtogpayga
A. supermarketgfee. C.g distributiongcharge.
B. productgplacementgfee. D.g slottinggallowance.
6. Whengwritinggqualitativegsurveygquestions,gitgisgimportantgto
A. writegasgmanygquestionsgasgpossible.
B. avoidgquestionsgthatgresultging“yes/no”ganswers.
C. usegcomplexgwordinggandgstructure.
D. guidegrespondentsgtoganswergingagcertaingway.
7. Channelgconflictgisgmostglikelygtogoccurgwhengchannelgmembers
A. requiregdocumentation. C.g usegnegotiatinggtechniques.
B. makegunifiedgdecisions. D.g havegdifferentggoals.
8. Gabriellagisgwritinggagprofessionalgreportgaboutgthegtrendsgoccurringgingagspecificgindustry.gWhatgso
urcegwouldgprovidegGabriellagwithgthegmostgrelevant,gup-to-dateginformation?
A. Archivedggovernmentgperiodicals C.g Mailingglists
B. Onlinegmessagegboards D.g Tradegpublications
9. Onegwaygforgangaudiencegtogshowgthatgitgsupportsgagspeaker'sgopiniongisgbyg thegspeaker.
A. applauding C.g ignoring
B. heckling D.g tolerating
10. Beforegangindividualgcangfollowgverbalgdirections,gtheygmustgfirstgbegreadygto
A. understand. C.g speak.
B. write. D.g listen.
11. Whichgofgthegfollowinggstatementsgbestgdescribesghowgagspeakergshouldgusegeyegcontactgdurin
ggagpresentationgtogaglargeggroup:
A. Theygshouldglookgabovegthegaudiencegtoggivegthegappearancegofgeyegcontact.
B. Theygshouldgestablishgeyegcontactgwithgindividualsgaroundgthegroom.
C. Theygshouldglookgatgtheirgvisualgaidsgalonggwithgthegaudiencegmembers.
D. Theygshouldgmakegeyegcontactgwithgallgthegmembersgofgthegaudience.
Copyrightg©g2022gbygMBAgResearchgandgCurriculumgCenter®,gColumbus,gOhio
, Testg1245 MARKETINGgCLUSTERgEXA 2
M
12. Whatgtypegofgsimplegreportgmightgagbuyergforgagbusinessgpreparegtogperiodicallyginformgothergdepartm
entsgaboutgthegstatusgofgscheduledgdeliveries?
A. Research C.g Progress
B. Analytical D.g Statistical
13. SportsweargbrandgNikegstrivesgtogbringginnovationgandginspirationgtogallgathletes.gThisgisgNike'sgbrand
A. experience. C.g promise.
B. slogan. D.g awareness.
14. KempergCorporationgcontinuouslygupdatesgthegfirewallsgongitsgwebgsitegtogprotectgitsgcustomers'gperso
nalginformationgfromgtheft.gKemper'sgactionghelpsgbuildgtrustgwithgitsgcustomersgingrelationgto
A. onlinegsecurity. C.g productgtampering.
B. physicalgsafety. D.g calculationgerrors.
15. Togprovidegutility,gagproductgmust
A. beginnovative. C.g begeconomical.
B. providegsatisfaction. D.g lookgappealing.
16. Whichgofgthegfollowinggisgagtruegstatementgaboutgthegsocialgfactorgofglifestylegandgfashiongtrends:
A. Theyginfluencegretailgbusinessesgonly.
B. Theygchangegquitegfrequently.
C. Theygaregmoregimportantgthangeconomicgtrends.
D. Theygdognotgaffectgcustomergneeds.
17. Ingwhichgtypegofgeconomicgsystemgdoesgtheggovernmentgimposeghighgtaxesgtogpaygforgagwidegvarie
tygofghumangservicesgprograms?
A. Communistgcommand C.g Traditional
B. Socialistgcommand D.g Cooperative
18. Nicole'sgbossghasgdecidedgtogcutgNicole'sgworkloadginghalfgbygreducinggthegnumbergofgtasksgforgwhich
gshegisgresponsible.gHergbossghasgdiminishedgtheg ofgNicole'sgjob.
A. nature C.g scope
B. depth D.g value
19. Duringgtheg1920s,gthegcitizensgofgthegUnitedgStatesgweregexperiencinggagpeakgingthegbusinessgcycl
e.gHowever,gthegpeakgendedgingtheg1930s,gandgaglonggperiodgofgbadgeconomicgtimesgbegangthatgla
stedgforgnearlyg10gyears.gWhatgphasegofgthegbusinessgcyclegdidgthegUnitedgStatesgexperiencegingth
eg1930s?
A. Depression C.g Contraction
B. Inflation D.g Recession
20. Angexchangegrategindicatesgonegcurrency'sgvaluegingrelationgto
A. itsgvaluegfromgagyeargago. C.g thegU.S.gdollar.
B. angaveragegofgallgworldgcurrencies. D.g anothergcurrency.
21. AftergJerrygcompletesghisgnormalgtasks,ghegoftengseeksgadditionalgduties.gOthergemployeesgsometim
esgcriticizeghimgforgdoinggmoregthangisgrequired.gHegrespectsgtheirgopinionsgyetgstandsgupgforghisgbeli
efsgandgworkggoals.gJerrygisgexhibitinggthegpersonalgtraitsgof
A. initiativegandgassertiveness. C.g assertivenessgandgreceptivity.
B. integritygandgdependability. D.g dependabilitygandgreceptivity.
22. Whengyougmakegagmistake,gthegresponsiblegthinggtogdogis
A. quitgthegproject. C.g determinegwheregtoglaygthegblame.
B. admitgit. D.g trygtogfixgitgbeforeganyonegfindsgout.
