MGMT 132: Ch. 2&3
According to Michael Porter, the Web ______ competition, which generally _________ a
firm's profitability.
a) increases; increases
b) increases; decreases
c) decreases; increases
d) decreases; decreases - ANS-b) increases; decreases
\According to Porter's Value Chain Model, which of the following are considered support
activities? (select all that apply)
a) Procurement
b) Operations
c) Marketing and Sales
d) Customer Service
e) Product and Technology Development - ANS-a) Procurement
e) Product and Technology Development
\All of the following are strategies for competitive advantage except ___________.
a) Differentiation.
b) Innovation.
c) Operational effectiveness.
d) Customer leadership. - ANS-d) Customer leadership.
\Any information system can provide a competitive advantage if it is used properly. -
ANS-True
\Big data can be utilized by Human Resources in which of the following areas:
a) hiring
b) reducing employee turnover
c) employee benefits
d) Big Data is utilized in all these areas. - ANS-d) Big Data is utilized in all these areas.
\Big Data is used exclusively by the government. - ANS-False
\Big Data's three distinct characteristics are:
a) volume, variety and stability
b) volume, velocity and diversity
c) volume, variety and velocity
d) volume, variety and verification - ANS-c) volume, variety and velocity
\Business environment pressures can come from which of the following?
a) Management restructuring
b) Cost reductions.
c) Political changes.
d) Quality control - ANS-c) Political changes.
\Compared to data warehouses, data marts have which one of the following characteristics?
, a) cost less
b) have longer lead time for implementation
c) have central rather than local control
d) contain more information
e) are harder to navigate - ANS-a) cost less
\Cost Leadership Strategy is one strategy to gain a competitive advantage. - ANS-True
\Explicit knowledge has which of the following characteristics?
a) objective
b) personal
c) slow
d) costly to transfer
e) ambiguous - ANS-a) objective
\Flurry does not collect or store any data on its mobile app users. - ANS-False
\GrubHub Seamless (GS) gained a competitive advantage by utilizing cell phones. -
ANS-False
\In a database, the primary key field is used to _____.
a) specify an entity
b) create linked lists
c) identify duplicated data
d) uniquely identify a record
e) uniquely identify an attribute - ANS-d) uniquely identify a record
\In a relational database, the customer record contains information regarding the customer's
last name. The last name is a(n) _____________.
a) attribute
b) entity
c) primary key
d) object
e) relation - ANS-a) attribute
\It is very difficult to manage data for which of the following reasons?
a) The amount of data stays about the same over time.
b) Data are scattered throughout organizations.
c) The decreasing amount of external data needs to be considered.
d) Data security is easy to maintain.
e) Data are stored in the same format throughout organizations. - ANS-b) Data are scattered
throughout organizations.
\IT tools used to gain a competitive advantage can be shared across multiple industries. -
ANS-False
\Managing data comes at a high cost to a company. - ANS-True
\Organizations are hoarding data they no longer need. - ANS-True
\Palantir is an artificial intelligence application companies use to answer questions in natural
language. - ANS-False
\Place the following members of the data hierarchy in the correct order:
a) bit - byte - field - record - database - file
According to Michael Porter, the Web ______ competition, which generally _________ a
firm's profitability.
a) increases; increases
b) increases; decreases
c) decreases; increases
d) decreases; decreases - ANS-b) increases; decreases
\According to Porter's Value Chain Model, which of the following are considered support
activities? (select all that apply)
a) Procurement
b) Operations
c) Marketing and Sales
d) Customer Service
e) Product and Technology Development - ANS-a) Procurement
e) Product and Technology Development
\All of the following are strategies for competitive advantage except ___________.
a) Differentiation.
b) Innovation.
c) Operational effectiveness.
d) Customer leadership. - ANS-d) Customer leadership.
\Any information system can provide a competitive advantage if it is used properly. -
ANS-True
\Big data can be utilized by Human Resources in which of the following areas:
a) hiring
b) reducing employee turnover
c) employee benefits
d) Big Data is utilized in all these areas. - ANS-d) Big Data is utilized in all these areas.
\Big Data is used exclusively by the government. - ANS-False
\Big Data's three distinct characteristics are:
a) volume, variety and stability
b) volume, velocity and diversity
c) volume, variety and velocity
d) volume, variety and verification - ANS-c) volume, variety and velocity
\Business environment pressures can come from which of the following?
a) Management restructuring
b) Cost reductions.
c) Political changes.
d) Quality control - ANS-c) Political changes.
\Compared to data warehouses, data marts have which one of the following characteristics?
, a) cost less
b) have longer lead time for implementation
c) have central rather than local control
d) contain more information
e) are harder to navigate - ANS-a) cost less
\Cost Leadership Strategy is one strategy to gain a competitive advantage. - ANS-True
\Explicit knowledge has which of the following characteristics?
a) objective
b) personal
c) slow
d) costly to transfer
e) ambiguous - ANS-a) objective
\Flurry does not collect or store any data on its mobile app users. - ANS-False
\GrubHub Seamless (GS) gained a competitive advantage by utilizing cell phones. -
ANS-False
\In a database, the primary key field is used to _____.
a) specify an entity
b) create linked lists
c) identify duplicated data
d) uniquely identify a record
e) uniquely identify an attribute - ANS-d) uniquely identify a record
\In a relational database, the customer record contains information regarding the customer's
last name. The last name is a(n) _____________.
a) attribute
b) entity
c) primary key
d) object
e) relation - ANS-a) attribute
\It is very difficult to manage data for which of the following reasons?
a) The amount of data stays about the same over time.
b) Data are scattered throughout organizations.
c) The decreasing amount of external data needs to be considered.
d) Data security is easy to maintain.
e) Data are stored in the same format throughout organizations. - ANS-b) Data are scattered
throughout organizations.
\IT tools used to gain a competitive advantage can be shared across multiple industries. -
ANS-False
\Managing data comes at a high cost to a company. - ANS-True
\Organizations are hoarding data they no longer need. - ANS-True
\Palantir is an artificial intelligence application companies use to answer questions in natural
language. - ANS-False
\Place the following members of the data hierarchy in the correct order:
a) bit - byte - field - record - database - file