Test Bank for Essentials of
Organizational Behavior
Which of the following is NOT one of the components of the marketing information
system?
A) internal reports
B) marketing intelligence
C) marketing decision support
D) consumer information support system
E) marketing research system - ANSWERSD) consumer information support system
The information system that gathers information generated by internal reports such as
orders, billing, receivables, inventory levels, and so on is called the:
A) consumer information support system.
B) marketing research system.
C) decision support system.
D) internal reports system.
E) marketing intelligence system - ANSWERSD) Internal reports system
19) Which of the following marketing information system components gathers
information about events and happenings "outside" of the firm?
A) marketing intelligence
B) internal reports system
C) consumer information support system
D) external environment reporting system
E) decision support system - ANSWERSA) marketing intelligence
20) Which of the following marketing information system components provides studies
conducted for specific situations facing the company? A) marketing intelligence system
B) marketing research system
C) consumer information support system
D) decision support system
E) internal reports system - ANSWERSB) marketing research system
Which of the following marketing information system components is NOT continuous?
A) consumer information support system
B) marketing research system
C) internal report system
D) decision support system
E) marketing intelligence system - ANSWERSB) marketing research system
30) Professional organizations try to prescribe ethical behavior for members by creating:
A) representatives in churches to influence future researchers.
B) codes of ethical behavior.
,C) lobbyists who fight for higher ethical standards in government.
D) examples of poor ethical behavior in other professions.
E) means to participate in the development of certification standards in professions
other than marketing research. - ANSWERSB) codes of ethical behavior
31) What does sugging refer to?
A) selling under the guise of a survey
B) fund raising under the guise of a survey
C) collecting data through telephone interviews
D) falsifying data
E) surveying under the guise of selling - ANSWERSA) selling under the guise of a
survey
32) What does frugging refer to?
A) selling under the guise of a survey
B) fundraising under the guise of a survey
C) collecting data through telephone interviews
D) falsifying data
E) frightening (respondents) under the guise of research - ANSWERSB) fundraising
under the guise of a survey
5) Jeff is the president of a bank. He wants to find out the satisfaction level of his
customers in Dallas on certain dimensions such as friendliness of employees,
convenience of location, and availability of loans. Jeff needs to conduct:
A) exploratory research.
B) descriptive research.
C) causal research.
D) prescriptive research.
E) diagnostic research. - ANSWERSB) descriptive research.
6) Which of the following is true regarding exploratory research?
A) It is highly structured.
B) It is very formal.
C) It describes the phenomena of interest.
D) It attempts to uncover the factors that cause some event.
E) It helps identify research priorities. - ANSWERSE) It helps identify research priorities.
8) Which of the following is true regarding secondary data?
A) Obtaining secondary data is more expensive than collecting primary data.
B) It should always be sought second, after primary data.
C) It refers to data that has already been collected.
D) It takes a lot of time to collect secondary data.
E) It is collected specifically for solving the problem at hand. - ANSWERSC) It refers to
data that has already been collected.
44) A marketing research proposal contains:
,A) important assumptions made by the researcher.
B) the action standards for a project.
C) the timetable for a research project.
D) problem symptoms associated with research.
E) the consequences of all decision alternatives. - ANSWERSC) the timetable for a
research project.
12) What type of research is unstructured and informal?
A) deductive
B) causal
C) exploratory
D) exploitive
E) exhaustive - ANSWERSC) exploratory
13) Ray Kroc, a milk shake machine salesman, noticed that one restaurant in California
burned up many milk shake machines. He inferred that the restaurant was meeting the
needs of the market better than other restaurants. His observation illustrates the use of:
A) observational deduction.
B) exploratory research.
C) explanatory research.
D) causal research.
E) discontinuous panel research - ANSWERSB) exploratory research.
14) In which of the following situations should exploratory research be used?
A) to measure the relationships among variables
B) when experimentation is needed
C) to define terms
D) in situations in which all of the concepts are clearly defined and measured E) to
determine how variable x causes variable y - ANSWERSC) to define terms
15) Which of the following is NOT a situation in which exploratory research should be
used?
A) to measure the relationships among variables
B) to clarify problems
C) to establish research priorities
D) to gain background information
E) to clarify hypotheses - ANSWERSA) to measure the relationships among variables
16) Appropriate methods for conducting exploratory research would include:
A) secondary data analysis.
B) experiments.
C) sample surveys.
D) longitudinal research.
E) discontinuous panels. - ANSWERSA) secondary data analysis.
, 20) Small groups of people brought together and guided by a moderator through an
unstructured, spontaneous discussion for the purpose of gaining information relevant to
the research problem can be categorized under which type of research design?
A) exploratory research
B) causal research
C) deductive research
D) exploitive research
E) exhaustive research - ANSWERSA) exploratory research
21) What type of research design does the text state should almost always be used in
research studies?
A) causal research
B) exploratory research
C) explicit research
D) exhaustive research
E) descriptive research - ANSWERSB) exploratory research
22) What type of research design should a marketing researcher use to find out how
many customers there are, what brands they buy and in what quantities, which
advertisements they recall, what are their attitudes toward the company, and who is the
competition?
A) exploratory research
B) descriptive research
C) causal research
D) explicit research
E) exhaustive research - ANSWERSB) descriptive research
23) Descriptive research studies are conducted to:
A) answer who, what, when, where, and how questions.
B) specify the causality in the problem.
C) describe previous findings in similar problems.
D) answer who, what, when, where, how, and why questions.
E) determine if x, then y, relationships. - ANSWERSA) answer who, what, when, where,
and how questions.
24) What are the two basic types of studies that are categorized as descriptive
research?
A) focus groups and case analysis
B) longitudinal studies and case analysis
C) focus groups and cross-sectional studies
D) case analysis and experiments
E) longitudinal studies and cross-sectional studies - ANSWERSE) longitudinal studies
and cross-sectional studies
25) What type of descriptive research study measures a population at only one point in
time?
Organizational Behavior
Which of the following is NOT one of the components of the marketing information
system?
A) internal reports
B) marketing intelligence
C) marketing decision support
D) consumer information support system
E) marketing research system - ANSWERSD) consumer information support system
The information system that gathers information generated by internal reports such as
orders, billing, receivables, inventory levels, and so on is called the:
A) consumer information support system.
B) marketing research system.
C) decision support system.
D) internal reports system.
E) marketing intelligence system - ANSWERSD) Internal reports system
19) Which of the following marketing information system components gathers
information about events and happenings "outside" of the firm?
A) marketing intelligence
B) internal reports system
C) consumer information support system
D) external environment reporting system
E) decision support system - ANSWERSA) marketing intelligence
20) Which of the following marketing information system components provides studies
conducted for specific situations facing the company? A) marketing intelligence system
B) marketing research system
C) consumer information support system
D) decision support system
E) internal reports system - ANSWERSB) marketing research system
Which of the following marketing information system components is NOT continuous?
A) consumer information support system
B) marketing research system
C) internal report system
D) decision support system
E) marketing intelligence system - ANSWERSB) marketing research system
30) Professional organizations try to prescribe ethical behavior for members by creating:
A) representatives in churches to influence future researchers.
B) codes of ethical behavior.
,C) lobbyists who fight for higher ethical standards in government.
D) examples of poor ethical behavior in other professions.
E) means to participate in the development of certification standards in professions
other than marketing research. - ANSWERSB) codes of ethical behavior
31) What does sugging refer to?
A) selling under the guise of a survey
B) fund raising under the guise of a survey
C) collecting data through telephone interviews
D) falsifying data
E) surveying under the guise of selling - ANSWERSA) selling under the guise of a
survey
32) What does frugging refer to?
A) selling under the guise of a survey
B) fundraising under the guise of a survey
C) collecting data through telephone interviews
D) falsifying data
E) frightening (respondents) under the guise of research - ANSWERSB) fundraising
under the guise of a survey
5) Jeff is the president of a bank. He wants to find out the satisfaction level of his
customers in Dallas on certain dimensions such as friendliness of employees,
convenience of location, and availability of loans. Jeff needs to conduct:
A) exploratory research.
B) descriptive research.
C) causal research.
D) prescriptive research.
E) diagnostic research. - ANSWERSB) descriptive research.
6) Which of the following is true regarding exploratory research?
A) It is highly structured.
B) It is very formal.
C) It describes the phenomena of interest.
D) It attempts to uncover the factors that cause some event.
E) It helps identify research priorities. - ANSWERSE) It helps identify research priorities.
8) Which of the following is true regarding secondary data?
A) Obtaining secondary data is more expensive than collecting primary data.
B) It should always be sought second, after primary data.
C) It refers to data that has already been collected.
D) It takes a lot of time to collect secondary data.
E) It is collected specifically for solving the problem at hand. - ANSWERSC) It refers to
data that has already been collected.
44) A marketing research proposal contains:
,A) important assumptions made by the researcher.
B) the action standards for a project.
C) the timetable for a research project.
D) problem symptoms associated with research.
E) the consequences of all decision alternatives. - ANSWERSC) the timetable for a
research project.
12) What type of research is unstructured and informal?
A) deductive
B) causal
C) exploratory
D) exploitive
E) exhaustive - ANSWERSC) exploratory
13) Ray Kroc, a milk shake machine salesman, noticed that one restaurant in California
burned up many milk shake machines. He inferred that the restaurant was meeting the
needs of the market better than other restaurants. His observation illustrates the use of:
A) observational deduction.
B) exploratory research.
C) explanatory research.
D) causal research.
E) discontinuous panel research - ANSWERSB) exploratory research.
14) In which of the following situations should exploratory research be used?
A) to measure the relationships among variables
B) when experimentation is needed
C) to define terms
D) in situations in which all of the concepts are clearly defined and measured E) to
determine how variable x causes variable y - ANSWERSC) to define terms
15) Which of the following is NOT a situation in which exploratory research should be
used?
A) to measure the relationships among variables
B) to clarify problems
C) to establish research priorities
D) to gain background information
E) to clarify hypotheses - ANSWERSA) to measure the relationships among variables
16) Appropriate methods for conducting exploratory research would include:
A) secondary data analysis.
B) experiments.
C) sample surveys.
D) longitudinal research.
E) discontinuous panels. - ANSWERSA) secondary data analysis.
, 20) Small groups of people brought together and guided by a moderator through an
unstructured, spontaneous discussion for the purpose of gaining information relevant to
the research problem can be categorized under which type of research design?
A) exploratory research
B) causal research
C) deductive research
D) exploitive research
E) exhaustive research - ANSWERSA) exploratory research
21) What type of research design does the text state should almost always be used in
research studies?
A) causal research
B) exploratory research
C) explicit research
D) exhaustive research
E) descriptive research - ANSWERSB) exploratory research
22) What type of research design should a marketing researcher use to find out how
many customers there are, what brands they buy and in what quantities, which
advertisements they recall, what are their attitudes toward the company, and who is the
competition?
A) exploratory research
B) descriptive research
C) causal research
D) explicit research
E) exhaustive research - ANSWERSB) descriptive research
23) Descriptive research studies are conducted to:
A) answer who, what, when, where, and how questions.
B) specify the causality in the problem.
C) describe previous findings in similar problems.
D) answer who, what, when, where, how, and why questions.
E) determine if x, then y, relationships. - ANSWERSA) answer who, what, when, where,
and how questions.
24) What are the two basic types of studies that are categorized as descriptive
research?
A) focus groups and case analysis
B) longitudinal studies and case analysis
C) focus groups and cross-sectional studies
D) case analysis and experiments
E) longitudinal studies and cross-sectional studies - ANSWERSE) longitudinal studies
and cross-sectional studies
25) What type of descriptive research study measures a population at only one point in
time?
