Grow Offline Sales Certification
Google Skillshop | Antwoorden (2025)
, 1. What's the recommended minimum frequency update for the local product
inventory feed?
Answer: Weekly
2. What's the purpose of Google Merchant Center?
Answer: Merchant Center lets you manage how your in-store and online product
inventory appears on Google.
3. What is incrementality?
Answer: It's a way to measure if the change in user behavior was directly caused by
exposure to an ad campaign.
4. How do you calculate how much a store visit is worth to your business?
Answer: (In-store purchase rate) x (In-store average order value) = Store visit conversion
value
5. What's an action Omnichannel customers take when deciding to make a
purchase?
Answer: Omnichannel customers interact with a product or service digitally multiple
times before purchasing.
6. What campaign objective would you set when creating a Performance Max for
store goals campaign?
Answer: Local store visits and promotions
7. What is one automation tool that helps optimize to online and offline shoppers?
Answer: Smart Bidding
8. You run the marketing for a small retailer with an existing eCommerce business.
They're expanding to 20 stores within the next few months with the goal of growing
total sales, both online and in-store. What approach should you take that would
assist in achieving their goal?
Answer: Omnichannel
9. What non-Google Ads signals are used to model store visits?
Answer: GPS, Wi-Fi, and network data from hundreds of millions of opted-in, signed-in
users
10. When might you use an omnichannel shopping campaign approach?
Answer: When your ecommerce and in-store products have a strong overlap
Google Skillshop | Antwoorden (2025)
, 1. What's the recommended minimum frequency update for the local product
inventory feed?
Answer: Weekly
2. What's the purpose of Google Merchant Center?
Answer: Merchant Center lets you manage how your in-store and online product
inventory appears on Google.
3. What is incrementality?
Answer: It's a way to measure if the change in user behavior was directly caused by
exposure to an ad campaign.
4. How do you calculate how much a store visit is worth to your business?
Answer: (In-store purchase rate) x (In-store average order value) = Store visit conversion
value
5. What's an action Omnichannel customers take when deciding to make a
purchase?
Answer: Omnichannel customers interact with a product or service digitally multiple
times before purchasing.
6. What campaign objective would you set when creating a Performance Max for
store goals campaign?
Answer: Local store visits and promotions
7. What is one automation tool that helps optimize to online and offline shoppers?
Answer: Smart Bidding
8. You run the marketing for a small retailer with an existing eCommerce business.
They're expanding to 20 stores within the next few months with the goal of growing
total sales, both online and in-store. What approach should you take that would
assist in achieving their goal?
Answer: Omnichannel
9. What non-Google Ads signals are used to model store visits?
Answer: GPS, Wi-Fi, and network data from hundreds of millions of opted-in, signed-in
users
10. When might you use an omnichannel shopping campaign approach?
Answer: When your ecommerce and in-store products have a strong overlap
