HES 354 Exam 4
Which of the following is still a standard communication channel for daily work and
some personal interaction, but is being eclipsed?
E-mail
Identifying your key target audiences, and often subgroups within target audiences, is a
process known as:
audience segmenting
Which of the following can consist of interviews, focus groups (something like a group
interview), or surveys with members of the target audience who have agreed to
participate in the research?
formative research
Which of the following is kind of a shortcut because a consumer can grasp what the
product stands for because it is linked to an appealing idea or image?
Branding
Which type of campaign indirectly aims at health behavior change by seeking to change
social institutions and their policies and, in doing so, get at the environment that
surrounds behavior?
media advocacy
Campaigns concentrated on reaching community leaders, which is an example of
targeting "elite opinions," is identified as which of the following and may involve media
advocacy?
institutional diffusion
In a broader sense, which of the following refers not just to the integration of economic
production and markets, but to the social and political consequences of this trend?
Globalization
The Pan American Health Organization, which focuses on the Americas, is one
example of which type of organization?
regional organization
Which of the following are key players in the global health system, particularly with
respect to implementation as well as funding of programs, and in providing assistance in
some of the most difficult situations?
nongovernmental organizations and non-profits
, Which of the following refers to systems of knowledge and practice that tie together
culturally shared ideas about what causes illness and disease, how to treat/cure
illnesses, and who the appropriate healers are?
ethnomedical systems
The __________ approach stirred controversy in some quarters, but experience and
data have shown that it "meets people where they are" in the sense that it focuses on
key health effects of a person's behavior while not judging or overcategorizing the
person as a whole.
harm reduction
Which approach sets up an overall predictive relationship where the nature of exposure
increases or decreases the likelihood that a given youth will engage in high-risk
behaviors?
risk and protective factor approach
The premise behind the Generative Approach to understanding risk behavior, is that
people behave in relation to the following ideas or constructs:
carrying out a gender role and trying to achieve status
Choose the combination that includes ALL approaches which can be used to improve
generative process in high-risk population.
I. Identify key constructs that motivate behavior among a specific group, and the context
(socioeconomic) in which those motivations are carried out via health risk behavior.
II. Use the idea of substitution - finding other possible behaviors that respond to the
same motivation but do not pose a health risk (or at least reduce the health risk).
III. Disseminate and encourage adoption of those non-risky behaviors.
IV. Generate resources that would support these new behaviors.
I,II,III,IV
Public health theory and the ecological model, in general, do not acknowledge a range
of broader social and cultural factors that together influence behavior.
False
Marginalized and socioeconomically segregated populations often engage in health risk
behavior with goals in mind that relate to life situations of limit, threat, alienation, and
mistrust, with correspondingly different understandings of what is and is not a risk.
True
The influence of which piece of legislation, and the "accountability movement" of which
it was a part, has accelerated the degree to which agencies and organizations use
strategic planning documents to set out their goals as a guide to action and as a method
for evaluating progress?
Government Performance and Results Act
Which of the following is still a standard communication channel for daily work and
some personal interaction, but is being eclipsed?
Identifying your key target audiences, and often subgroups within target audiences, is a
process known as:
audience segmenting
Which of the following can consist of interviews, focus groups (something like a group
interview), or surveys with members of the target audience who have agreed to
participate in the research?
formative research
Which of the following is kind of a shortcut because a consumer can grasp what the
product stands for because it is linked to an appealing idea or image?
Branding
Which type of campaign indirectly aims at health behavior change by seeking to change
social institutions and their policies and, in doing so, get at the environment that
surrounds behavior?
media advocacy
Campaigns concentrated on reaching community leaders, which is an example of
targeting "elite opinions," is identified as which of the following and may involve media
advocacy?
institutional diffusion
In a broader sense, which of the following refers not just to the integration of economic
production and markets, but to the social and political consequences of this trend?
Globalization
The Pan American Health Organization, which focuses on the Americas, is one
example of which type of organization?
regional organization
Which of the following are key players in the global health system, particularly with
respect to implementation as well as funding of programs, and in providing assistance in
some of the most difficult situations?
nongovernmental organizations and non-profits
, Which of the following refers to systems of knowledge and practice that tie together
culturally shared ideas about what causes illness and disease, how to treat/cure
illnesses, and who the appropriate healers are?
ethnomedical systems
The __________ approach stirred controversy in some quarters, but experience and
data have shown that it "meets people where they are" in the sense that it focuses on
key health effects of a person's behavior while not judging or overcategorizing the
person as a whole.
harm reduction
Which approach sets up an overall predictive relationship where the nature of exposure
increases or decreases the likelihood that a given youth will engage in high-risk
behaviors?
risk and protective factor approach
The premise behind the Generative Approach to understanding risk behavior, is that
people behave in relation to the following ideas or constructs:
carrying out a gender role and trying to achieve status
Choose the combination that includes ALL approaches which can be used to improve
generative process in high-risk population.
I. Identify key constructs that motivate behavior among a specific group, and the context
(socioeconomic) in which those motivations are carried out via health risk behavior.
II. Use the idea of substitution - finding other possible behaviors that respond to the
same motivation but do not pose a health risk (or at least reduce the health risk).
III. Disseminate and encourage adoption of those non-risky behaviors.
IV. Generate resources that would support these new behaviors.
I,II,III,IV
Public health theory and the ecological model, in general, do not acknowledge a range
of broader social and cultural factors that together influence behavior.
False
Marginalized and socioeconomically segregated populations often engage in health risk
behavior with goals in mind that relate to life situations of limit, threat, alienation, and
mistrust, with correspondingly different understandings of what is and is not a risk.
True
The influence of which piece of legislation, and the "accountability movement" of which
it was a part, has accelerated the degree to which agencies and organizations use
strategic planning documents to set out their goals as a guide to action and as a method
for evaluating progress?
Government Performance and Results Act
