1. What is the definition of an opportunity in the context of FOCUS methodology?
• Answer: An opportunity is a favorable circumstance or situation that has the potential
to be developed into a valuable outcome, requiring both recognition and proactive
action to be realized.
2. Which of the following is NOT a characteristic of a viable opportunity?
• Answer: It requires minimal effort to implement. (Viable opportunities typically
require significant effort but offer proportional rewards.)
3. What is opportunity cost?
• Answer: The value of the best alternative foregone when making a choice between
multiple opportunities.
4. In the FOCUS methodology, what is the first step in opportunity identification?
• Answer: Environmental scanning - systematically observing and interpreting trends in
your environment.
5. Which questioning technique helps in identifying hidden opportunities?
• Answer: The "Five Whys" technique - asking "why" repeatedly to get to the root
cause of issues.
6. What does the acronym PESTEL stand for in opportunity analysis?
• Answer: Political, Economic, Social, Technological, Environmental, and Legal
factors that might affect an opportunity.
7. According to FOCUS principles, which of these is most important when prioritizing
opportunities?
• Answer: Alignment with core values and long-term objectives.
8. What is a "blue ocean strategy" in opportunity identification?
, • Answer: Creating uncontested market space by developing opportunities in areas with
no competition rather than competing in existing saturated markets.
9. Which cognitive bias often prevents people from recognizing new opportunities?
• Answer: Confirmation bias - the tendency to search for information that confirms
existing beliefs.
10. What technique involves deliberately reversing assumptions to identify new
opportunities?
• Answer: Reverse thinking or reverse brainstorming.
11. In FOCUS methodology, what is an "opportunity window"?
• Answer: A limited timeframe during which an opportunity is viable and can be
successfully exploited.
12. Which approach suggests systematically connecting unrelated concepts to generate
innovative opportunities?
• Answer: Forced associations or combinatorial thinking.
13. What is meant by "opportunity validation" in the FOCUS framework?
• Answer: The process of testing assumptions about an opportunity to determine its
viability before full commitment.
14. Which factor is NOT typically considered in the opportunity assessment matrix?
• Answer: Historical precedent. (The matrix focuses on present and future factors rather
than historical examples.)
15. What does "opportunity triage" refer to in FOCUS methodology?
• Answer: The process of quickly evaluating and categorizing multiple opportunities to
determine which deserve immediate attention, which can wait, and which should be
discarded.
16. Which statement best describes the relationship between problems and
opportunities?
• Answer: Every problem contains the seed of an opportunity when viewed from a
different perspective.
17. What is meant by "opportunity cost of capital" when evaluating opportunities?
• Answer: The return that could be earned by investing resources in the next best
alternative opportunity.
, 18. Which mindset is most conducive to opportunity recognition according to FOCUS
principles?
• Answer: A growth mindset characterized by curiosity, openness to new experiences,
and comfort with ambiguity.
19. What is a "trigger event" in opportunity recognition?
• Answer: A specific occurrence that creates or reveals an opportunity, such as
regulatory changes, technological breakthroughs, or market shifts.
20. How does diversity in teams enhance opportunity recognition?
• Answer: Diverse perspectives lead to identifying more opportunities and examining
them from multiple angles, reducing collective blind spots.
21. What is the "opportunity funnel" concept?
• Answer: A visualization of how many opportunities are considered at each stage of
evaluation, with the number narrowing as they progress through increasing levels of
scrutiny.
22. Which approach to opportunity recognition focuses on leveraging existing
strengths?
• Answer: Resource-based opportunity identification - finding opportunities that align
with current capabilities and resources.
23. What are "opportunity signals" in the FOCUS framework?
• Answer: Early indicators or weak signals that may suggest an emerging opportunity
before it becomes obvious to others.
24. How is the "jobs to be done" framework used in opportunity identification?
• Answer: By focusing on what customers are truly trying to accomplish rather than
features they say they want, revealing opportunities for innovation.
25. What is the difference between incremental and disruptive opportunities?
• Answer: Incremental opportunities improve existing solutions gradually, while
disruptive opportunities fundamentally change how needs are met, often creating new
markets.
26. What technique uses customer complaints as a source of opportunity identification?
• Answer: Pain point analysis - systematically examining customer frustrations to
identify improvement opportunities.
• Answer: An opportunity is a favorable circumstance or situation that has the potential
to be developed into a valuable outcome, requiring both recognition and proactive
action to be realized.
2. Which of the following is NOT a characteristic of a viable opportunity?
• Answer: It requires minimal effort to implement. (Viable opportunities typically
require significant effort but offer proportional rewards.)
3. What is opportunity cost?
• Answer: The value of the best alternative foregone when making a choice between
multiple opportunities.
4. In the FOCUS methodology, what is the first step in opportunity identification?
• Answer: Environmental scanning - systematically observing and interpreting trends in
your environment.
5. Which questioning technique helps in identifying hidden opportunities?
• Answer: The "Five Whys" technique - asking "why" repeatedly to get to the root
cause of issues.
6. What does the acronym PESTEL stand for in opportunity analysis?
• Answer: Political, Economic, Social, Technological, Environmental, and Legal
factors that might affect an opportunity.
7. According to FOCUS principles, which of these is most important when prioritizing
opportunities?
• Answer: Alignment with core values and long-term objectives.
8. What is a "blue ocean strategy" in opportunity identification?
, • Answer: Creating uncontested market space by developing opportunities in areas with
no competition rather than competing in existing saturated markets.
9. Which cognitive bias often prevents people from recognizing new opportunities?
• Answer: Confirmation bias - the tendency to search for information that confirms
existing beliefs.
10. What technique involves deliberately reversing assumptions to identify new
opportunities?
• Answer: Reverse thinking or reverse brainstorming.
11. In FOCUS methodology, what is an "opportunity window"?
• Answer: A limited timeframe during which an opportunity is viable and can be
successfully exploited.
12. Which approach suggests systematically connecting unrelated concepts to generate
innovative opportunities?
• Answer: Forced associations or combinatorial thinking.
13. What is meant by "opportunity validation" in the FOCUS framework?
• Answer: The process of testing assumptions about an opportunity to determine its
viability before full commitment.
14. Which factor is NOT typically considered in the opportunity assessment matrix?
• Answer: Historical precedent. (The matrix focuses on present and future factors rather
than historical examples.)
15. What does "opportunity triage" refer to in FOCUS methodology?
• Answer: The process of quickly evaluating and categorizing multiple opportunities to
determine which deserve immediate attention, which can wait, and which should be
discarded.
16. Which statement best describes the relationship between problems and
opportunities?
• Answer: Every problem contains the seed of an opportunity when viewed from a
different perspective.
17. What is meant by "opportunity cost of capital" when evaluating opportunities?
• Answer: The return that could be earned by investing resources in the next best
alternative opportunity.
, 18. Which mindset is most conducive to opportunity recognition according to FOCUS
principles?
• Answer: A growth mindset characterized by curiosity, openness to new experiences,
and comfort with ambiguity.
19. What is a "trigger event" in opportunity recognition?
• Answer: A specific occurrence that creates or reveals an opportunity, such as
regulatory changes, technological breakthroughs, or market shifts.
20. How does diversity in teams enhance opportunity recognition?
• Answer: Diverse perspectives lead to identifying more opportunities and examining
them from multiple angles, reducing collective blind spots.
21. What is the "opportunity funnel" concept?
• Answer: A visualization of how many opportunities are considered at each stage of
evaluation, with the number narrowing as they progress through increasing levels of
scrutiny.
22. Which approach to opportunity recognition focuses on leveraging existing
strengths?
• Answer: Resource-based opportunity identification - finding opportunities that align
with current capabilities and resources.
23. What are "opportunity signals" in the FOCUS framework?
• Answer: Early indicators or weak signals that may suggest an emerging opportunity
before it becomes obvious to others.
24. How is the "jobs to be done" framework used in opportunity identification?
• Answer: By focusing on what customers are truly trying to accomplish rather than
features they say they want, revealing opportunities for innovation.
25. What is the difference between incremental and disruptive opportunities?
• Answer: Incremental opportunities improve existing solutions gradually, while
disruptive opportunities fundamentally change how needs are met, often creating new
markets.
26. What technique uses customer complaints as a source of opportunity identification?
• Answer: Pain point analysis - systematically examining customer frustrations to
identify improvement opportunities.
