WGU C201 Pre-assessment
What three factors should be addressed in a successful marketing plan? Choose 3
answers. - Correct answer-Target Market, Sales revenue goals, Plan implementation
timeline (not on list, marketing budget)
Which three characteristics are measured in demographic segmentation? Choose 3
answers - Correct answer-Race and ethnicity, Income, Household size
In which three ways does business-buying behavior differ from consumer-buying
behavior? Choose 3 answers - Correct answer-Buyers face organizational influences in
addition to their own preferences, purchasers often invite selected providers to bid on a
purchase, a group or committee often makes decisions
Which three conditions, in a global selling environment, should a small company
leverage to create a competitive advantage? Choose 3 answers - Correct answer-
Availability of capital, mobility of labor, local labor costs
A company might divide itself into smaller groups that best match the types of
customers it service. this is an example of - Correct answer-Departmentalization
Which primary driver does management use for an organization's structure? - Correct
answer-Achievement of company goals
Which step in the organizing process results in management group work activities into
units within the organization? - Correct answer-Departmentalization
A high tech startup company is launching a marketing campaign for its new social
media portal by highlighting how the portal exceeds the connectivity and collaboration
capabilities of all other social media sits. Which type of competitive advantage is this
company leveraging? - Correct answer-Product
Which marketing strategy is devoted to maintaining continuous bottom line prices than
relying on short term price cutting tactics such as cents off coupons, rebates, and
special sales? - Correct answer-Everyday low pricing
Which part of the organizing process aids in effective and efficient progress toward
planned goals and often results in changes within the organization? - Correct answer-
Evaluating results
, What is the result of a company increasing the delegation of authority and the span of
control? - Correct answer-Increased number of direct reports per manager
Which two key elements does an effective organization include? - Correct answer-
Human interaction, structure
Why does a line organizational structure function most effectively in a crisis situation? -
Correct answer-It established a direct flow of authority
When would a pull promotional strategy enhance a competitive advantage to market a
product better than a push strategy? - Correct answer-When demand for the product is
driven by the end user
Which marketing tool is essential to building an effective relationship marketing
campaign? - Correct answer-An affinity program
Which element of the promotional mix has the advantage of messaging that can be
tailored for each customer, but the disadvantage of a high cost per contact? - Correct
answer-Personal Selling
With which two types of products does a marketing strategy rely on advertising more
than personal selling? Choose 2 answers. - Correct answer-Consumable supplies,
accessories to primary products
After years of marketing a body lotion, a cosmetics company begins promoting the
lotion as an the lotion as an insect repellent as well. In which three product life cycle
extension strategies did this company engage? Choose 3 answers - Correct answer-
Adding new users
Increase frequency of use
find new uses for the product
What are three ways that an effective brand name can influence consumer product
recognition? Choose 3 answers - Correct answer-it depicts trademark protection
AWARENESS
it conveys an image LOYALTY
It is new and distinctive FAVORABLE IMAGES
A customer has purchased a product twice and intends to do so again. Which stage of
brand loyalty is this customer in? - Correct answer-Brand preference
Which manufacturer distribution model is enhanced by the shipping and tracking
capabilities of a global package delivery service? - Correct answer-Direct
What three factors should be addressed in a successful marketing plan? Choose 3
answers. - Correct answer-Target Market, Sales revenue goals, Plan implementation
timeline (not on list, marketing budget)
Which three characteristics are measured in demographic segmentation? Choose 3
answers - Correct answer-Race and ethnicity, Income, Household size
In which three ways does business-buying behavior differ from consumer-buying
behavior? Choose 3 answers - Correct answer-Buyers face organizational influences in
addition to their own preferences, purchasers often invite selected providers to bid on a
purchase, a group or committee often makes decisions
Which three conditions, in a global selling environment, should a small company
leverage to create a competitive advantage? Choose 3 answers - Correct answer-
Availability of capital, mobility of labor, local labor costs
A company might divide itself into smaller groups that best match the types of
customers it service. this is an example of - Correct answer-Departmentalization
Which primary driver does management use for an organization's structure? - Correct
answer-Achievement of company goals
Which step in the organizing process results in management group work activities into
units within the organization? - Correct answer-Departmentalization
A high tech startup company is launching a marketing campaign for its new social
media portal by highlighting how the portal exceeds the connectivity and collaboration
capabilities of all other social media sits. Which type of competitive advantage is this
company leveraging? - Correct answer-Product
Which marketing strategy is devoted to maintaining continuous bottom line prices than
relying on short term price cutting tactics such as cents off coupons, rebates, and
special sales? - Correct answer-Everyday low pricing
Which part of the organizing process aids in effective and efficient progress toward
planned goals and often results in changes within the organization? - Correct answer-
Evaluating results
, What is the result of a company increasing the delegation of authority and the span of
control? - Correct answer-Increased number of direct reports per manager
Which two key elements does an effective organization include? - Correct answer-
Human interaction, structure
Why does a line organizational structure function most effectively in a crisis situation? -
Correct answer-It established a direct flow of authority
When would a pull promotional strategy enhance a competitive advantage to market a
product better than a push strategy? - Correct answer-When demand for the product is
driven by the end user
Which marketing tool is essential to building an effective relationship marketing
campaign? - Correct answer-An affinity program
Which element of the promotional mix has the advantage of messaging that can be
tailored for each customer, but the disadvantage of a high cost per contact? - Correct
answer-Personal Selling
With which two types of products does a marketing strategy rely on advertising more
than personal selling? Choose 2 answers. - Correct answer-Consumable supplies,
accessories to primary products
After years of marketing a body lotion, a cosmetics company begins promoting the
lotion as an the lotion as an insect repellent as well. In which three product life cycle
extension strategies did this company engage? Choose 3 answers - Correct answer-
Adding new users
Increase frequency of use
find new uses for the product
What are three ways that an effective brand name can influence consumer product
recognition? Choose 3 answers - Correct answer-it depicts trademark protection
AWARENESS
it conveys an image LOYALTY
It is new and distinctive FAVORABLE IMAGES
A customer has purchased a product twice and intends to do so again. Which stage of
brand loyalty is this customer in? - Correct answer-Brand preference
Which manufacturer distribution model is enhanced by the shipping and tracking
capabilities of a global package delivery service? - Correct answer-Direct
