BUSN319 Marketing
Final Exam Review (Qns & Ans)
2025
1. Which of the following describes the marketing concept?
A. Prioritizing sales over customer satisfaction
B. Identifying and satisfying customer needs profitably
C. Emphasizing aggressive advertising campaigns
D. Focusing solely on product innovation
ANS: B. Identifying and satisfying customer needs profitably
Rationale: The marketing concept revolves around customer
satisfaction as the core of profitable business operations.
2. What is the purpose of a market positioning strategy?
A. To minimize production costs
©2025
, B. To establish a distinct place in the minds of target customers
C. To increase employee satisfaction
D. To reduce marketing activities
ANS: B. To establish a distinct place in the minds of target
customers
Rationale: Positioning differentiates the product or service in a
competitive market.
3. Which type of research method involves gathering data
directly from customers?
A. Secondary research
B. Experimental research
C. Primary research
D. Predictive research
ANS: C. Primary research
Rationale: Primary research collects firsthand information
directly from the target audience.
4. Which pricing strategy sets high initial prices to maximize
revenue from early adopters?
A. Penetration pricing
B. Skimming pricing
©2025
, C. Competitive pricing
D. Value-based pricing
ANS: B. Skimming pricing
Rationale: Skimming captures high margins at the introduction
phase before market saturation.
5. What is the significance of A/B testing in digital marketing?
A. Tracking offline customer interactions
B. Comparing two marketing strategies to determine the more
effective one
C. Developing emotional branding strategies
D. Measuring annual marketing expenses
ANS: B. Comparing two marketing strategies to determine
the more effective one
Rationale: A/B testing evaluates variations to optimize
marketing performance.
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Fill-in-the-Blank Questions
6. ________ segmentation divides the market based on
demographic characteristics like age, gender, and income.
©2025
, ANS: Demographic
Rationale: Demographic segmentation identifies specific
customer traits to refine marketing strategies.
7. In the customer journey, the ________ stage focuses on
ensuring customer satisfaction and repeat purchases.
ANS: Retention
Rationale: Retention strategies aim to nurture relationships and
encourage long-term loyalty.
8. ________ marketing creates content designed to attract and
retain a clearly defined target audience.
ANS: Content
Rationale: Content marketing delivers valuable and relevant
material to build trust with the audience.
9. The ________ represents the potential revenue generated by a
customer throughout their relationship with a business.
ANS: Customer lifetime value (CLV)
Rationale: CLV helps businesses predict the financial value of
long-term customer relationships.
©2025
Final Exam Review (Qns & Ans)
2025
1. Which of the following describes the marketing concept?
A. Prioritizing sales over customer satisfaction
B. Identifying and satisfying customer needs profitably
C. Emphasizing aggressive advertising campaigns
D. Focusing solely on product innovation
ANS: B. Identifying and satisfying customer needs profitably
Rationale: The marketing concept revolves around customer
satisfaction as the core of profitable business operations.
2. What is the purpose of a market positioning strategy?
A. To minimize production costs
©2025
, B. To establish a distinct place in the minds of target customers
C. To increase employee satisfaction
D. To reduce marketing activities
ANS: B. To establish a distinct place in the minds of target
customers
Rationale: Positioning differentiates the product or service in a
competitive market.
3. Which type of research method involves gathering data
directly from customers?
A. Secondary research
B. Experimental research
C. Primary research
D. Predictive research
ANS: C. Primary research
Rationale: Primary research collects firsthand information
directly from the target audience.
4. Which pricing strategy sets high initial prices to maximize
revenue from early adopters?
A. Penetration pricing
B. Skimming pricing
©2025
, C. Competitive pricing
D. Value-based pricing
ANS: B. Skimming pricing
Rationale: Skimming captures high margins at the introduction
phase before market saturation.
5. What is the significance of A/B testing in digital marketing?
A. Tracking offline customer interactions
B. Comparing two marketing strategies to determine the more
effective one
C. Developing emotional branding strategies
D. Measuring annual marketing expenses
ANS: B. Comparing two marketing strategies to determine
the more effective one
Rationale: A/B testing evaluates variations to optimize
marketing performance.
---
Fill-in-the-Blank Questions
6. ________ segmentation divides the market based on
demographic characteristics like age, gender, and income.
©2025
, ANS: Demographic
Rationale: Demographic segmentation identifies specific
customer traits to refine marketing strategies.
7. In the customer journey, the ________ stage focuses on
ensuring customer satisfaction and repeat purchases.
ANS: Retention
Rationale: Retention strategies aim to nurture relationships and
encourage long-term loyalty.
8. ________ marketing creates content designed to attract and
retain a clearly defined target audience.
ANS: Content
Rationale: Content marketing delivers valuable and relevant
material to build trust with the audience.
9. The ________ represents the potential revenue generated by a
customer throughout their relationship with a business.
ANS: Customer lifetime value (CLV)
Rationale: CLV helps businesses predict the financial value of
long-term customer relationships.
©2025
