SPMT 370 Waltemyer Unit 1 test Questions
with Fully Solved 100% correct detailed
Answers latest update 2025
26. What is a perceptual map--- correct precise answer --- the tool
used to graphically depict the positioning of competing products
27. What is consumer personality--- correct precise answer ---
individual characteristics (motivation, values, personality, lifestyle,
self image, emotions)
28. What is consumer psychology--- correct precise answer ---
processes of the mind (attitudes, learning, perceptions, memory)
29. What is motivation--- correct precise answer --- inner reasons
that provide energy needed to achieve a goal
30. What is the regulatory focus theory--- correct precise answer ---
consumer behavior is centered around homeostasis (prevention)
self-improvement (promotion)
31. What is homeostasis--- correct precise answer --- prevention
focused (utilitarian)
32. What is self improvement--- correct precise answer ---
promotion focused (hedonic)
33. are sport products a want or need?--- correct precise answer ---
want
, 34. The need/want satisfaction is--- correct precise answer ---
subjective and dynamic
35. types of consumer involvement (ABCs)--- correct precise answer
--- Affective, Behavioral, Cognitive
36. Describe AFFECTIVE--- correct precise answer --- emotional
connection with product or brand (favorite sports team)
37. Describe BEHAVIORAL--- correct precise answer --- do you
actually use the product (love the brand/team and attend games)
38. Describe COGNITIVE--- correct precise answer --- mental
element learning more about the product (doing research)
39. Describe ENDURING--- correct precise answer --- if you are all 3
or heavily involved in one or more
40. What is consumer engagement--- correct precise answer ---
brand related activities in which a consumer is involved in an activity
41. perceived risk is the extent to which the consumer anticipates---
correct precise answer --- extent to which the consumer thinks;
Negative outcomes will happen Positive outcomes wont happen
42. whats one of the biggest factors that affect perceived risk?---
correct precise answer --- lack of confi- dence or experience with the
brand/product
43. list the different consumer risks--- correct precise answer ---
SOCIAL risk MONETARY risk
FUNCTIONAL risk
with Fully Solved 100% correct detailed
Answers latest update 2025
26. What is a perceptual map--- correct precise answer --- the tool
used to graphically depict the positioning of competing products
27. What is consumer personality--- correct precise answer ---
individual characteristics (motivation, values, personality, lifestyle,
self image, emotions)
28. What is consumer psychology--- correct precise answer ---
processes of the mind (attitudes, learning, perceptions, memory)
29. What is motivation--- correct precise answer --- inner reasons
that provide energy needed to achieve a goal
30. What is the regulatory focus theory--- correct precise answer ---
consumer behavior is centered around homeostasis (prevention)
self-improvement (promotion)
31. What is homeostasis--- correct precise answer --- prevention
focused (utilitarian)
32. What is self improvement--- correct precise answer ---
promotion focused (hedonic)
33. are sport products a want or need?--- correct precise answer ---
want
, 34. The need/want satisfaction is--- correct precise answer ---
subjective and dynamic
35. types of consumer involvement (ABCs)--- correct precise answer
--- Affective, Behavioral, Cognitive
36. Describe AFFECTIVE--- correct precise answer --- emotional
connection with product or brand (favorite sports team)
37. Describe BEHAVIORAL--- correct precise answer --- do you
actually use the product (love the brand/team and attend games)
38. Describe COGNITIVE--- correct precise answer --- mental
element learning more about the product (doing research)
39. Describe ENDURING--- correct precise answer --- if you are all 3
or heavily involved in one or more
40. What is consumer engagement--- correct precise answer ---
brand related activities in which a consumer is involved in an activity
41. perceived risk is the extent to which the consumer anticipates---
correct precise answer --- extent to which the consumer thinks;
Negative outcomes will happen Positive outcomes wont happen
42. whats one of the biggest factors that affect perceived risk?---
correct precise answer --- lack of confi- dence or experience with the
brand/product
43. list the different consumer risks--- correct precise answer ---
SOCIAL risk MONETARY risk
FUNCTIONAL risk
