E-commerceg STUDYg MATERIAL
UNIT-I
Questionsg carryingg 2g marks
1) Defineg electronicg commerce.
Thegtermgelectronicgcommercegusedgforgdescribinggagvarietygofgmarketgtransactions,genabledgbyginformationgtechnolo
gygandgconductedgovergthegelectronicgnetworks.
2) Whatg isg E-commerce?g Howg doesg itg differgfromgtraditionalg commerce?
E-
Commercegmeansgcarryinggoutgcommercialgtransactionsgorgexchangegofginformation,gelectronicallygongtheginternet.gIn
gtraditionalgcommerce,gthegtransactionsgaregprocessedgmanuallygwhereas,gingthegcasegofge-
commerce,gtheregisgautomaticgprocessinggofgtransactions.
3) Listg theg differentg phasesg ofg ang e-commerceg marketg element.
• Informationg Exchange
• Marketing
• Contractsgandgorders
• Customergservice
• Shipmentsgandgpayments
4) Defineg B2Bg eg commerce.g Giveg ang exampleg forg this.
B2Bgecommerceginvolvesgtransactionsgbetweengagmanufacturergandgwholesaler,gorgagwholesalergandgagretailer,gthro
ughgangonlinegsalesgportal.gExample,gIndiaMart.com
5) Defineg B2Cg eg commerce.g Givegang exampleg forg this.
IngB2Cgtwogorgmoregentitiesgthatginteractgingthisgtypegofgtransactionsginvolvegagbusinessgandgagconsumer.gAgpopulargexa
mplegofgagB2CgecommercegplatformgisgAmazon
6) Defineg B2Gg eg commerce.g Givegang exampleg forg this.
B2GgstandsgforgBusiness-to-
government,gimplyinggthegrelationshipgbetweengagbusinessgtoggovernmentgagenciesgandggovernmentginstitutions.g
AngexamplegofgagB2GgrelationshipgisgwhengangammunitiongmanufacturergsellsgammunitiongtogthegUSgArmy.
7) Defineg C2Cg egcommerce.g Giveg ang exampleg forg this.
C2Cgbusinessesgaregagtypegofgbusinessgmodelgthatgemergedgwithge-
commercegtechnologygandgthegsharinggeconomy.gOnlinegC2CgcompanygsitesgincludegCraigslist,gEtsy,gandgeBay,gwhichgs
ellgproductsgorgservicesgthroughgagclassifiedgorgauctiongsystem.
8) Giveganyg2gapplicationsgofgegcommerce.
• Electronicgauction
• Electronicgbanking.
9) Explaingthegrolegofgegcommercegingthegfieldgofgeducationgandglearning.
• IDCgdefinesge-
LearninggasgthegconceptgofgdeliveringgtraininggovergthegInternetgtogthegdesktop.gInternetgempowersgprofessional
sgwithgflexiblegtraining,gcustomizedglearning,gworkgschedules.
• CD-
ROMgofferedgComputergBasedgTrainingg(CBT)gwhichgisgtransportable,gcostgefficient,g"anytimegany
where"training.
• InternetgandgWWWgprovidedgthegcapabilitiesgofgbasicgmentoringgthroughgemail,gdeliverygofgcontentgingtextgwit
hgsimpleggraphics,gandglow-qualitygWeb-casts.
1g|gPgag gge
,E-commerceg STUDYg MATERIAL
10) Explaingtheg roleg ofg eg commerceg ingtheg fieldg ofg advertisingg andg marketing.
Ecommercegmarketinggisgthegactgofgdrivinggawarenessgandgactiongtowardgagbusinessgthatgsellsgitsgproductgorgservic
egelectronically.gEcommercegmarketersgcangusegsocialgmedia,gdigitalgcontent,gsearchgengines,gandgemailgcampaignsg
togattractgvisitorsgandgfacilitategpurchasesgonline
11) Explaingthegrolegofgegcommercegingthegfieldgofgtrading.
• Thegelectronicgtradinggisgagmechanismgthatgutilizesgthegpowergofgelectronicsgandgcommunicationgmediagsuchgasg
Internetgtogbringgtogetherggeographicallygdispersedgbuyersgandgsellersgongagvirtualgcommongtradinggplatform.
• Thegvirtualg platformg offersg aggregatedg informationg tog allg thegparticipantsg ing ag fairg manner.g Theg platformg facilitatesg t
heg accessg tog aggregateg information,g orderg bookingg andg fulfillment.
• Ing theg contextg ofg stockg markets,g theg e-tradingg meansg buyingg andg sellingg equityg onlineg throughg electronicg means.
• Examples:g ICICIdirect,g E-trade,g Fidelilty,g Charlesg Schwab
12) Explaingthegrolegofgegcommercegingthegfieldgofgbankinggandgfinance.
E-
commercegimprovesgthegpaymentgmanagementgsystems,ginformationgcommunicationgsystem,gtrading,gandgnegotiationg
system,gfinancialginstrumentsgandgtransportgmanagementgsystemgofgagbank.
13) Definegag businessg model.
Agbusinessgmodelgdescribesgagsetgofgbusinessgentitiesgandgtheginterrelationshipgamonggthem.gThegmodelgdescribesgthegso
urcegofgthegrevenuegandgpotentialgbenefitsgofginvolvedgbusinessgparticipants.
14) Listg theg categoriesg ofg egcommerceg businessg models.
• NativegContentgbasedgModels
• Nativeg TransactiongModels
• TransplantedgContentg basedg Models
• TransplantedgTransactiong basedg Models
15) Drawg theg taxonomyg ofg eg commerceg businessg modelsg categories.
16) Whatgaregnativegcontentgbusinessgmodels?gListgthegdifferentgtypesgofgmodelsgingthisgcategory.
Nativegcontentgbasedgmodelsgemergedgduegtogthegeffortsgofgmanygamateursgwhogsetgupginformationalgwebgsitesgexp
ectinggnogfinancialgreturns.gAlso,gagwholeglotgofgsoftwaregprogramsgandgutilitiesghavegbeengavailablegforgdownload
—
includinggmuchgofgthegsoftwaregthatgpowersgtheginternetgandgWorldgWidegWebgwhichgisgavailablegfreegofgcostgtoguser
sgfromgmanygsites.
InformationgcontentgmodelgFre
ewaregmodel
Informationg exchangegmodel
2g|gPgag gge
,E-commerceg STUDYg MATERIAL
17) Whatg isg Informationg Contentg Model?g Giveg ang exampleg forg thisg model.
Thegwebgisgtheglargestgsourcegofginformation,gavailablegfreegofgcostgtogthegusers.gAcademicians,gscientists,gandgresear
chersgweregthegearlygbirdsgwhogrealizedgthegpowergofgwebgandgcreatedgagtremendousgbodygofginformationgongthegpublicg
network.ex:gVirtualg libraryg (vww.ib.org)
18) WhatgisgagFreewaregModel?gGivegangexamplegforgthisgmodel.
Thisgmodelgfacilitatesgthegusersgtogdownloadgthegproductgfromginternetgfreely.gWebgbrowsersgbygNetscapegNavigatorandg
Microsoftghasgbeengavailablegforgfreegdownloadsgtogusers.
19) Whatg isg ang Informationg Exchangeg Model?g Giveg ang exampleg forg thisg model.
Thisgmodelgisgbasedgupongthegdistributiongofginformationgbetweengindividualsgandgorganizationsgovergtheginternet.g
Ex:gAmazon.com,gyahoo.com
20) Whatg areg nativeg transactiong businessg models?g Listg theg differentg typesg ofg modelsg ing thisg category.
Thegnativegtransactiongmodelsgaregnativegtoginternetgandgweregeithergborngoutgofgthegnecessitygongtheginternetgorgar
egsuitedgforgit.gThegmodelgincludesgdigitalgproductgandgmerchant,ginternetgaccessgprovision,gWebghostinggandgInter
netgservices.
21) Whatg isg ag Digitalg productsg merchantg Model?g Givegang exampleg forg thisg model.
Ingthisgmodelgalsogknowngasgthegonlinegtransactiongandgdeliverygmodel,gvendorsgofgdigitalgproductsgorgservicesgoffergth
eirggoodsgthroughgagwebgsitegongtheginternet.gThegmusic,gvideogrecordings,gpictures,gsoftwaregproducts,gbooks,gdocum
entsgandgdatabasegareggoodgexamplegofgthegproductsgthatgaregeasilygtransferrablegintogdigitalgform.
22) WhatgisgthegrolegofgangISPgingangInternetgaccessgprovisiongModel?
InternetgServicegProvidersg(ISPs)gprovideginternetgaccordinggtogthegbandwidthgrequiredgandgtechnologygused.
23) Whatgisgthegusegofgwebghostinggmodel?gGivegangexamplegforgthisgmodel.
Thesegservicesgincludesghostinggofgwebgpagesgofgthege-
businessesgandgprovidinggthemgwithgallgpossibleg(24x7)gavailabilitygandgservicesgongtheginternet.gEg:gPugmarks(www
.pugmarks.com)gandgVerio,gSpeederagIncg(www.speedera.com)
24) WhatgisgagMeteredgServicegModel?gGivegangexamplegforgthisgmodel.
Thisgmodelgprovidesgangalternativegtogovercomegvariousgbusinessgstrainsgofgthegcompany.gAllgresponsibilitiesgaretake
ngbygagthirdgpartygorganothergcompanygwithgangadequategdegreegofgresources.
Example:gHewlet-Packardg(HP),g Authenticag(www.authentica.com)
25) WhatgisgthegrolegofgagMetamediarygsite?gGivegangexamplegforgthisgmodel.
Thegnewgbreedgofginternetgintermediariesgwhogprovideginformationgmediationgasgwellgasgtransactiongsupportgaregca
lledgasgMetamediaries.
26) Whatg areg transplantedg contentg businessg models?g Listg theg differentg typesg ofg modelsg ing thisg category.
Withggrowinggacceptabilitygandgaudiencegongtheginternet,gmanygtraditionalgeconomygbusinessesgsawgangopportunitytogge
nerategrevenuegongthisginternetgbasis.
Thegtraditionalgcontentgprovidersg–
journals,gresearchgdatabases,gdirectoriesgandgadvertisingghavegmovedgtheirgcontentsgtoginternet.gTypes:
• Subscriptiongmodel:
• Advertisementg model:
• Infomediarygmodel:
• Affiliateg model
3g|gPgag gge
, E-commerceg STUDYg MATERIAL
27) Whatg isg ag Subscriptiong Model?g Giveg angexampleg forg thisg model.
Ingthisgmodel,gusergsubscribegtogthegwebgsitegingordergtogaccessgthegdatabasegor/andginformationgforgagperiodgofgtim
egandgpaygforgaccessgtogthegsite.g Contentgcreatorsgandgpublishersghavegreliedgongagsubscriptiongbasedgservicegmo
del.
28) Howg doesg ang advertisingg modelg work?g Whichg areg theg differentg typesg ofg advertisingg methods?
Thisgmodelgisgderivedgfromgthegcommercialgtelevisiongandgprint-
publicationsgthatgmakesgtheirgbasicgrevenuegfromgthegadvertisementgstream.gWebsitesgprovidinggcontent,ge-
mail,gchatgsessions,gandgdiscussiongforumsgaregutilizedgforgservinggadvertisementsgtogcontentgviewers.
29) WhatgisgthegusegofgangInfomediarygsite?gGivegangexamplegforgthisgmodel.
Itgisgonegthatgcollectsgagpersonalgprofilegfromgitsgusersg(consumersg/gandgsuppliers)gandgsubsequentlygmarketsgthatg
datagtoginterestedgsetgofgusers,gwhilegmaintaininggthegdatagprivacy.
Itgalsogoffersgthegusergagpercentagegofgbrokeredgdealsgorgothergservices.
Ex:geMachine(www.emachine,com),gePinionsg(www.epinions.com)gLumeriag(www.lumeria.com)
30) WhatgisgthegrolegofgangAffiliategModel?gGivegangexamplegforgthisgmodel.
Thegaffiliategwebgsitegredirectsgthegsalesgtransactiongtogthegsponsoringge-
retailergorgmanufacturer,gwheregthegactualgtransactiongcarriedgout.
Ex:gamazon.comg(bygcreatinggagaccountgandgcommissiongupgtog15%ggivengtogwebgsite)gandggoto.com
31) Whatg areg transplantedg transactiong businessg models?g Listg theg differentg typesg ofg modelsg ing thisg category.
Storeowners,gcatalogue-basedgsellers,gmanufacturersgandgbrokers-financial,gservicesginsurancegagents-
adoptedgthegtraditionalgbusinessgmodelgtogincreasegtheirgreachgandgreducegthegmarketgfriction.gTheregareg3gmodel
sgingthisgcasegtheygaregelectronicgstoregmodel,gbrokeragegmodel,gmanufacturegmodel.
32) Whatg isg ang Electronicg Storeg Model?g Giveg ang exampleg forg thisg model.
Ingthisgmodelgcustomersginteractgwithgthegsellergthroughgagwebgbasedginterfacegforggatheringgandganalyzinggtheginform
ationgneededgforganginformedgdecision.g Examples:gamazon.com,gWal-MartgExamples:gamazon.com,gWal-Mart
33) WhatgisgthegrolegofgagBrokeragegSite?gGivegangexamplegforgthisgmodel.
Thegmarketgmakersgalsogknowngasgbrokersgplaygangimportantgrolegofgfacilitatinggtransactionsgbygbringinggbuyersgandgsell
ersgtogethergingagtraditionalgcommerce.g BaZee.comg,gAuctionIndia.comg,geBay.comg,gOnsale.comg.
34) Whatg isg ag Manufacturerg Model?g Giveg ang examplegforg thisg model.
Itgisgsimilargtogelectronicgstoregmodel,gexceptgheregsellerghappensgtogbegthegmanufacturergitself.gThegmanufacturergact
sgsgagdirectgsellergtogthegcustomer,gthroughgthegweb,goffersgnumerousgadvantagesgingthegareagofgcustomergsupportan
dgservice,gProductgmarketinggandgfulfillmentgofgguarantees.gItgisgsimilargtogelectronicgstoregmodel,gexceptgheregselle
rghappensgtogbegthegmanufacturergitself.gThegmanufacturergactsgsgagdirectgsellergtogthegcustomer,gthroughgthegweb,goff
ersgnumerousgadvantagesgingthegareagofgcustomergsupportgandgservice,gProductgmarketinggandgfulfillmentgofguarant
ees.
4g|gPgag gge
UNIT-I
Questionsg carryingg 2g marks
1) Defineg electronicg commerce.
Thegtermgelectronicgcommercegusedgforgdescribinggagvarietygofgmarketgtransactions,genabledgbyginformationgtechnolo
gygandgconductedgovergthegelectronicgnetworks.
2) Whatg isg E-commerce?g Howg doesg itg differgfromgtraditionalg commerce?
E-
Commercegmeansgcarryinggoutgcommercialgtransactionsgorgexchangegofginformation,gelectronicallygongtheginternet.gIn
gtraditionalgcommerce,gthegtransactionsgaregprocessedgmanuallygwhereas,gingthegcasegofge-
commerce,gtheregisgautomaticgprocessinggofgtransactions.
3) Listg theg differentg phasesg ofg ang e-commerceg marketg element.
• Informationg Exchange
• Marketing
• Contractsgandgorders
• Customergservice
• Shipmentsgandgpayments
4) Defineg B2Bg eg commerce.g Giveg ang exampleg forg this.
B2Bgecommerceginvolvesgtransactionsgbetweengagmanufacturergandgwholesaler,gorgagwholesalergandgagretailer,gthro
ughgangonlinegsalesgportal.gExample,gIndiaMart.com
5) Defineg B2Cg eg commerce.g Givegang exampleg forg this.
IngB2Cgtwogorgmoregentitiesgthatginteractgingthisgtypegofgtransactionsginvolvegagbusinessgandgagconsumer.gAgpopulargexa
mplegofgagB2CgecommercegplatformgisgAmazon
6) Defineg B2Gg eg commerce.g Givegang exampleg forg this.
B2GgstandsgforgBusiness-to-
government,gimplyinggthegrelationshipgbetweengagbusinessgtoggovernmentgagenciesgandggovernmentginstitutions.g
AngexamplegofgagB2GgrelationshipgisgwhengangammunitiongmanufacturergsellsgammunitiongtogthegUSgArmy.
7) Defineg C2Cg egcommerce.g Giveg ang exampleg forg this.
C2Cgbusinessesgaregagtypegofgbusinessgmodelgthatgemergedgwithge-
commercegtechnologygandgthegsharinggeconomy.gOnlinegC2CgcompanygsitesgincludegCraigslist,gEtsy,gandgeBay,gwhichgs
ellgproductsgorgservicesgthroughgagclassifiedgorgauctiongsystem.
8) Giveganyg2gapplicationsgofgegcommerce.
• Electronicgauction
• Electronicgbanking.
9) Explaingthegrolegofgegcommercegingthegfieldgofgeducationgandglearning.
• IDCgdefinesge-
LearninggasgthegconceptgofgdeliveringgtraininggovergthegInternetgtogthegdesktop.gInternetgempowersgprofessional
sgwithgflexiblegtraining,gcustomizedglearning,gworkgschedules.
• CD-
ROMgofferedgComputergBasedgTrainingg(CBT)gwhichgisgtransportable,gcostgefficient,g"anytimegany
where"training.
• InternetgandgWWWgprovidedgthegcapabilitiesgofgbasicgmentoringgthroughgemail,gdeliverygofgcontentgingtextgwit
hgsimpleggraphics,gandglow-qualitygWeb-casts.
1g|gPgag gge
,E-commerceg STUDYg MATERIAL
10) Explaingtheg roleg ofg eg commerceg ingtheg fieldg ofg advertisingg andg marketing.
Ecommercegmarketinggisgthegactgofgdrivinggawarenessgandgactiongtowardgagbusinessgthatgsellsgitsgproductgorgservic
egelectronically.gEcommercegmarketersgcangusegsocialgmedia,gdigitalgcontent,gsearchgengines,gandgemailgcampaignsg
togattractgvisitorsgandgfacilitategpurchasesgonline
11) Explaingthegrolegofgegcommercegingthegfieldgofgtrading.
• Thegelectronicgtradinggisgagmechanismgthatgutilizesgthegpowergofgelectronicsgandgcommunicationgmediagsuchgasg
Internetgtogbringgtogetherggeographicallygdispersedgbuyersgandgsellersgongagvirtualgcommongtradinggplatform.
• Thegvirtualg platformg offersg aggregatedg informationg tog allg thegparticipantsg ing ag fairg manner.g Theg platformg facilitatesg t
heg accessg tog aggregateg information,g orderg bookingg andg fulfillment.
• Ing theg contextg ofg stockg markets,g theg e-tradingg meansg buyingg andg sellingg equityg onlineg throughg electronicg means.
• Examples:g ICICIdirect,g E-trade,g Fidelilty,g Charlesg Schwab
12) Explaingthegrolegofgegcommercegingthegfieldgofgbankinggandgfinance.
E-
commercegimprovesgthegpaymentgmanagementgsystems,ginformationgcommunicationgsystem,gtrading,gandgnegotiationg
system,gfinancialginstrumentsgandgtransportgmanagementgsystemgofgagbank.
13) Definegag businessg model.
Agbusinessgmodelgdescribesgagsetgofgbusinessgentitiesgandgtheginterrelationshipgamonggthem.gThegmodelgdescribesgthegso
urcegofgthegrevenuegandgpotentialgbenefitsgofginvolvedgbusinessgparticipants.
14) Listg theg categoriesg ofg egcommerceg businessg models.
• NativegContentgbasedgModels
• Nativeg TransactiongModels
• TransplantedgContentg basedg Models
• TransplantedgTransactiong basedg Models
15) Drawg theg taxonomyg ofg eg commerceg businessg modelsg categories.
16) Whatgaregnativegcontentgbusinessgmodels?gListgthegdifferentgtypesgofgmodelsgingthisgcategory.
Nativegcontentgbasedgmodelsgemergedgduegtogthegeffortsgofgmanygamateursgwhogsetgupginformationalgwebgsitesgexp
ectinggnogfinancialgreturns.gAlso,gagwholeglotgofgsoftwaregprogramsgandgutilitiesghavegbeengavailablegforgdownload
—
includinggmuchgofgthegsoftwaregthatgpowersgtheginternetgandgWorldgWidegWebgwhichgisgavailablegfreegofgcostgtoguser
sgfromgmanygsites.
InformationgcontentgmodelgFre
ewaregmodel
Informationg exchangegmodel
2g|gPgag gge
,E-commerceg STUDYg MATERIAL
17) Whatg isg Informationg Contentg Model?g Giveg ang exampleg forg thisg model.
Thegwebgisgtheglargestgsourcegofginformation,gavailablegfreegofgcostgtogthegusers.gAcademicians,gscientists,gandgresear
chersgweregthegearlygbirdsgwhogrealizedgthegpowergofgwebgandgcreatedgagtremendousgbodygofginformationgongthegpublicg
network.ex:gVirtualg libraryg (vww.ib.org)
18) WhatgisgagFreewaregModel?gGivegangexamplegforgthisgmodel.
Thisgmodelgfacilitatesgthegusersgtogdownloadgthegproductgfromginternetgfreely.gWebgbrowsersgbygNetscapegNavigatorandg
Microsoftghasgbeengavailablegforgfreegdownloadsgtogusers.
19) Whatg isg ang Informationg Exchangeg Model?g Giveg ang exampleg forg thisg model.
Thisgmodelgisgbasedgupongthegdistributiongofginformationgbetweengindividualsgandgorganizationsgovergtheginternet.g
Ex:gAmazon.com,gyahoo.com
20) Whatg areg nativeg transactiong businessg models?g Listg theg differentg typesg ofg modelsg ing thisg category.
Thegnativegtransactiongmodelsgaregnativegtoginternetgandgweregeithergborngoutgofgthegnecessitygongtheginternetgorgar
egsuitedgforgit.gThegmodelgincludesgdigitalgproductgandgmerchant,ginternetgaccessgprovision,gWebghostinggandgInter
netgservices.
21) Whatg isg ag Digitalg productsg merchantg Model?g Givegang exampleg forg thisg model.
Ingthisgmodelgalsogknowngasgthegonlinegtransactiongandgdeliverygmodel,gvendorsgofgdigitalgproductsgorgservicesgoffergth
eirggoodsgthroughgagwebgsitegongtheginternet.gThegmusic,gvideogrecordings,gpictures,gsoftwaregproducts,gbooks,gdocum
entsgandgdatabasegareggoodgexamplegofgthegproductsgthatgaregeasilygtransferrablegintogdigitalgform.
22) WhatgisgthegrolegofgangISPgingangInternetgaccessgprovisiongModel?
InternetgServicegProvidersg(ISPs)gprovideginternetgaccordinggtogthegbandwidthgrequiredgandgtechnologygused.
23) Whatgisgthegusegofgwebghostinggmodel?gGivegangexamplegforgthisgmodel.
Thesegservicesgincludesghostinggofgwebgpagesgofgthege-
businessesgandgprovidinggthemgwithgallgpossibleg(24x7)gavailabilitygandgservicesgongtheginternet.gEg:gPugmarks(www
.pugmarks.com)gandgVerio,gSpeederagIncg(www.speedera.com)
24) WhatgisgagMeteredgServicegModel?gGivegangexamplegforgthisgmodel.
Thisgmodelgprovidesgangalternativegtogovercomegvariousgbusinessgstrainsgofgthegcompany.gAllgresponsibilitiesgaretake
ngbygagthirdgpartygorganothergcompanygwithgangadequategdegreegofgresources.
Example:gHewlet-Packardg(HP),g Authenticag(www.authentica.com)
25) WhatgisgthegrolegofgagMetamediarygsite?gGivegangexamplegforgthisgmodel.
Thegnewgbreedgofginternetgintermediariesgwhogprovideginformationgmediationgasgwellgasgtransactiongsupportgaregca
lledgasgMetamediaries.
26) Whatg areg transplantedg contentg businessg models?g Listg theg differentg typesg ofg modelsg ing thisg category.
Withggrowinggacceptabilitygandgaudiencegongtheginternet,gmanygtraditionalgeconomygbusinessesgsawgangopportunitytogge
nerategrevenuegongthisginternetgbasis.
Thegtraditionalgcontentgprovidersg–
journals,gresearchgdatabases,gdirectoriesgandgadvertisingghavegmovedgtheirgcontentsgtoginternet.gTypes:
• Subscriptiongmodel:
• Advertisementg model:
• Infomediarygmodel:
• Affiliateg model
3g|gPgag gge
, E-commerceg STUDYg MATERIAL
27) Whatg isg ag Subscriptiong Model?g Giveg angexampleg forg thisg model.
Ingthisgmodel,gusergsubscribegtogthegwebgsitegingordergtogaccessgthegdatabasegor/andginformationgforgagperiodgofgtim
egandgpaygforgaccessgtogthegsite.g Contentgcreatorsgandgpublishersghavegreliedgongagsubscriptiongbasedgservicegmo
del.
28) Howg doesg ang advertisingg modelg work?g Whichg areg theg differentg typesg ofg advertisingg methods?
Thisgmodelgisgderivedgfromgthegcommercialgtelevisiongandgprint-
publicationsgthatgmakesgtheirgbasicgrevenuegfromgthegadvertisementgstream.gWebsitesgprovidinggcontent,ge-
mail,gchatgsessions,gandgdiscussiongforumsgaregutilizedgforgservinggadvertisementsgtogcontentgviewers.
29) WhatgisgthegusegofgangInfomediarygsite?gGivegangexamplegforgthisgmodel.
Itgisgonegthatgcollectsgagpersonalgprofilegfromgitsgusersg(consumersg/gandgsuppliers)gandgsubsequentlygmarketsgthatg
datagtoginterestedgsetgofgusers,gwhilegmaintaininggthegdatagprivacy.
Itgalsogoffersgthegusergagpercentagegofgbrokeredgdealsgorgothergservices.
Ex:geMachine(www.emachine,com),gePinionsg(www.epinions.com)gLumeriag(www.lumeria.com)
30) WhatgisgthegrolegofgangAffiliategModel?gGivegangexamplegforgthisgmodel.
Thegaffiliategwebgsitegredirectsgthegsalesgtransactiongtogthegsponsoringge-
retailergorgmanufacturer,gwheregthegactualgtransactiongcarriedgout.
Ex:gamazon.comg(bygcreatinggagaccountgandgcommissiongupgtog15%ggivengtogwebgsite)gandggoto.com
31) Whatg areg transplantedg transactiong businessg models?g Listg theg differentg typesg ofg modelsg ing thisg category.
Storeowners,gcatalogue-basedgsellers,gmanufacturersgandgbrokers-financial,gservicesginsurancegagents-
adoptedgthegtraditionalgbusinessgmodelgtogincreasegtheirgreachgandgreducegthegmarketgfriction.gTheregareg3gmodel
sgingthisgcasegtheygaregelectronicgstoregmodel,gbrokeragegmodel,gmanufacturegmodel.
32) Whatg isg ang Electronicg Storeg Model?g Giveg ang exampleg forg thisg model.
Ingthisgmodelgcustomersginteractgwithgthegsellergthroughgagwebgbasedginterfacegforggatheringgandganalyzinggtheginform
ationgneededgforganginformedgdecision.g Examples:gamazon.com,gWal-MartgExamples:gamazon.com,gWal-Mart
33) WhatgisgthegrolegofgagBrokeragegSite?gGivegangexamplegforgthisgmodel.
Thegmarketgmakersgalsogknowngasgbrokersgplaygangimportantgrolegofgfacilitatinggtransactionsgbygbringinggbuyersgandgsell
ersgtogethergingagtraditionalgcommerce.g BaZee.comg,gAuctionIndia.comg,geBay.comg,gOnsale.comg.
34) Whatg isg ag Manufacturerg Model?g Giveg ang examplegforg thisg model.
Itgisgsimilargtogelectronicgstoregmodel,gexceptgheregsellerghappensgtogbegthegmanufacturergitself.gThegmanufacturergact
sgsgagdirectgsellergtogthegcustomer,gthroughgthegweb,goffersgnumerousgadvantagesgingthegareagofgcustomergsupportan
dgservice,gProductgmarketinggandgfulfillmentgofgguarantees.gItgisgsimilargtogelectronicgstoregmodel,gexceptgheregselle
rghappensgtogbegthegmanufacturergitself.gThegmanufacturergactsgsgagdirectgsellergtogthegcustomer,gthroughgthegweb,goff
ersgnumerousgadvantagesgingthegareagofgcustomergsupportgandgservice,gProductgmarketinggandgfulfillmentgofguarant
ees.
4g|gPgag gge
