Differences between persuasive and informative speaking - Answers persuasive speaking involves a call
to action, ethos, logos, pathos
How to choose an attention getting device - Answers Humor, statistics, brief story
Audience Demographics - Answers Personal characteristics of the audience members, such as age,
gender, ethnicity, and financial status
Appealing to audience needs (physiological, safety, social, self esteem..etc) - Answers check book
Enunciation vs Pronunciation - Answers Enunciation is articulating words clearly. Pronunciation is saying
words clearly
Strategies for useful feedback - Answers Be specific, provide suggestions, balance positive and negative
feedback
Strategies for receiving feedback non-defensively - Answers Check openness to feedback, monitor non-
verbal, keep reactivity in check. Limit feedback to the essentials
Monroe's Motivational Sequence - Answers Attention: serves as the introduction of the speech and
gains the audience's attention
Need Step: seeks to convince the audience that a change in the current situation is necessary; defines
the current problem
Satisfaction Step: Provides the audience with the means to fulfill the motivation and explains how the
solution will work
Visualization Step: Paints a mental picture of the solution
Action Step: Asks the listeners to take specific step to bring about a solution to the current problem
Ethos - Answers Appeal through the speaker's character to convince the audience of his or her claim
EX: credentials; "Based on my 20 years of research on thermodynamics, I can confirm that these
theories are valid."
Pathos - Answers A speaker's attempts to arouse emotion in listeners to compel them to believe his or
her claim or argument
EX: television commercials that solicit donations for starving people in developing countries; "Sending
financial assistance to the Sudan helps feed thousands of starving children."
Logos - Answers A speaker's use of logical reasoning to persuade an audience of his or her position
, EX: an environmental scientist uses logos when speaking about he causes of global warming and the
impacts of global warming on the human race. "The US Government should reduce entitlement
spending because it increases the deficit and therefore seriously affects the domestic economy."
Claims of fact pg. 299 - Answers An assertion that a condition exists, did exist, or will exist.
"The American colonies declared their independence from Great Britain in 1776."
"The current population of the United States is approximately 313 million people."
Facts can be more complex, usually supporting claims of evidence
"Japanese economic expansionism was the primary cause of World War II."
Claims of Value pg. 299 - Answers An assertion that something is preferable or not preferable; moral and
aesthetic judgments.
"The Dark Knight is a better movie than Iron Man" (aesthetic judgment)
"Capital punishment is morally unjustifiable." (moral judgment)
Claims of Policy pg. 300 - Answers An assertion that an action should or should not be taken to address a
given set of circumstances; assert whether a course of action should be taken; words "should, ought to,
or must" usually signal these kinds of propositions.
"The American government should provide health care for all citizens."
"Our university ought to extend the add-drop period."
Closely connected to morality judgments or political philosophy, the claims should also be doable.
Ethics - Answers The rules or standards governing the conduct of a person; agreed-upon standards of
right or wrong. The study and practice of what is good, right, or virtuous
Civility - Answers Being civil means being constantly aware of others, and weaving restraint, respect, and
consideration into every fabric of this awareness
Moral Intensity - Answers The degree to which others will be affected by your decisions or actions
Defining Moment - Answers Choosing between two or more ideals/values in which one deeply believes
Buber's I/Thou and I/It Stance - Answers not in book
What is the Platinum Rule? - Answers Do unto others as they wish to have done to themselves
How is the Golden Rule different than the Platinum Rule? - Answers The Platinum Rule takes cultural
differences into account