g g g
MANAGEMENT:gIsgdefinedgasgagmanagementgprocessgthatgisgresponsiblegforgplanning,gorganiz
ing,gandgleading,gcontrollinggandgcoordinatinggorganizationalgactivitiesgtogachievegcertaingbusinessg
objectives.gItgcangalsogbegdefinedgasgaggroupgofgpeoplegappointedgbygthegownersgofgthegbusinessgt
ogrungtheirgbusinessgongtheirgbehalf.
BUSINESS: g Refersgtogallgcommercialgactivitiesgthatgaregundertakengbygvariousgorganizationsgandgin
dividualsgwhogproducesggoodsgandgservicesgtogsatisfyghumangneedsgandgwantsgprofitably.
SYSTEM: g Refersgtogthegcollectiongofgallginterdependencegpartsgthroughgaggregationgsogthatgatgth
egendgwegcanghavegonegmeaningfulgactivitygthatgmakesgsense.
GOODS: g Refersgtogallgtangiblegthingsgthatgsatisfyghumangneedsgandgwants.gTheregaregthreegtypesgofg
goodsgwhichgaregconsumerggoods,gcapitalggoodsgandgdurableggoods.
SERVICES: g Thesegaregnongtangiblegthingsgthatgaregusedgtogsatisfyghumangneedsgandgwants.gForgexa
mplegteachinggandgteaching.
PRODUCTS: g Itgisgagcombinationgofggoodsgandgservices.
NEEDS: g Thesegaregessentialgproductsgforgthegbiologicalgexistencegofgagman.gExamplesgofgsuchgincl
udegfood,gsheltergandgclothing.
WANTS: g Thesegaregproductsgthatgmangcanglivegagnormalglifegwithoutgthem.gForgexamplegcellgphone
sgandgposhgcars.
DEMAND: g Itgisgthegamountgofggoodsgandgservicesgthatgconsumersgwishgandgaregablegtogbuygatgag
givengpricegovergaggivengperiodgofgtime.gDemandgisgdefinedgingtermsgofgquality,gtimegandgprice.
SUPPLY: g Thisgisgthegamountgofggoodsgandgservicesgthatgmanufacturersgwishgandgaregablegtogoffer
gtogagmarketgatgaggivengperiodgofgtimegandgprice.
BUSINESSgOBJECTIVES
Thesegaregaimsgorggoalsgwhichgagbusinessgseeksgtogachieve;gthisgisgthegreasongforgthegexistencegofgagb
usiness.
IMPORTANCEgOFgBUSINESSgOBJECTIVES
• Theygclarifygwhatgthegbusinessgisgworkinggtogachieve.
• Itgaidsgthegdecisiongmakinggprocess.
• Itgcangbegusedgasgagwaygofgmeasuringgthegperformancegofgangorganization.
• Itgcangbegusedgasgagwaygofgmeasuringgperformancegofgindividuals.
• Usedgforgspecializationgandgdivisiongofglabour.
, • Cangaidgplanning.
S-Specific
M-
MeasurablegA-
AchievablegR-
Realistic
T-Timegframe
LEVELSgOFgOBJECTIVES
• STRATEGIC g OBJECTIVES: g Thesegaregobjectivesgthatgaregmadegbygtopglevelgmanage
ment.gTheygconstitutegthegoverallgpurposegofgthegorganization.gThesegobjectivesgwillgdeter
minegthegpolicygformulation,gimplementationgandgevaluation.gThegstrategicggoalsgnormall
yglastglongergforgevenlygtheglifegspangofgthegorganization.gThegobjectivegwillgbegdelegatedg
togthegjuniorgmanagementgwhogwillgthengspecializegongdifferentgareas.g.
• TACTICAL g OBJECTIVES: g Thesegaregmiddleglevelgobjectives;gtheygrangegfromgagyeargt
ogfivegyears.gThesegwillgbegbrokengdowngfromgstrategicgtogcomegupgwithgspecializedgobject
ives.gThesegobjectivesgaregmadegbygthegfunctionalgmanagersgwhomgincludegAccountinggan
dgFinance,gHumangResources,gProduction,gSalesge.t.c.gTacticalgobjectivesgwillgshapegthegstr
ategicgobjectives
• OPERATIONAL g OBJECTIVES: g Theygaregimplementedgbygtheglowglevelgmanagersgwh
ogincludegsupervisorsgandgforeman.gTheygmakegobjectivesgongthegdaygtogdaygrunninggofgt
hegbusiness.gThesegaregtheglowglevelgobjectivesgwhichglastgnotgmoregthangagyear.
RELATIONSHIPgBETWEENgLEVELgOFgOBJECTIVESgANDgORGANISATIONALgCH
ART
Shareholders
Directors
Strategicgobjectives
gManagergDirectors
FunctionalgManagers
Tactical
objectives Dep’tgFunctionalgManagers
, Shopgfloorgworker Operationalgobjectives
BUSINESSgUNITSgORgBUSINESSgORGANISATIONS
Businessgunits
Businessgunitsgaregcategorizedgintogvariousgcategories.gThesegcangbegdiagrammaticallygillustratedgasgf
ollows.
FranchisegBusinessgJoi
ntgStockgCompaniesgPa
rtnership
SolegtradergPu
blicgsectorgPri
vategsector
PrivategLtdgCompanies
gPublicgLtdgCompanies
SOLEgTRADERS
Thisgisgagbusinessgthatgisgformedgbygagsinglegpersongwhoginjectsgmoneygintogthegbusinessghopinggto
gmakegprofitsgandgenjoygthosegprofitsgonghisgown.gTheygraisegmoneygtogcommencegbusinessgfromgf
riendsgandgrelatives.gThegbusinessgisgrunnedgandgownedgsolelygbygagsinglegperson.gLabourgtogrungth
egbusinessgorgforgassistancegisgfromgthegfamilygmembers.gThegfollowinggaregthegadvantagesgofgoper
atinggasgagsolegtrader.
ADVANTAGES
, • Fastgdecisiongmakinggprocess.
• Minimumgtradinggformalities.
• Thesegbusinessesgenjoygprivacy.
• Thegbusinessgisgmoregflexible.
• Operatinggasgagsolegtradergallowsgself-employment.
DISADVANTAGES
• Poorgdecisions.
• Lackgofgcontinuitygaftergdeathgofgthegowner.
• Unlimitedgliability.
• Nogeconomiesgofgscale.
• Nogemploymentgofgspecializedglabour.
PARTNERSHIPS
Duegtogthegproblemsgfacedgbygsolegtraders,gthegmembersgofgdifferentginstitutesgwillgagreegtogpoolgtog
ethergfundsgsogthatgtheygcangstartgagbusiness.gAgpartnershipgisgaglegalgandgbindinggagreement
betweengtwogtogtwentygmembersgwhogcontributegtheirgmoneygtogstartgagbusiness.gBeforegpartners
’gstartsgexecutinggduties,gtheyghavegtogdrawgupgagpartnershipgdeedgofgagreement.gTheregaregtwog
differentgtypesgofgpartnersgwhogcangbegeithergdominantgorgsleeping.
DOMINANT g PARTNERS
Thesegaregpartnersgwhogcontributegtheirgmoneygintogthegbusinessgbutgwillgactivelygtakegpartgunder
gthegdaygtogdaygrunninggofgbusiness.gForgexamplegangaccountantgwhoghasgcontributedgmoneygintog
thegbusinessgcangworkgasgangaccountantgofgthatgcompany.gThisgimpliesgthatgdecisionsgmakinggproc
essgisgparticipatedgbygthesegpartners.
SLEEPING g PARTNERS
Thesegonlygcontributegmoneygintogthegbusinessgbutgtheygaregnotgactivelyginvolvedgingthegdaygtogdaygr
unninggofgthegbusiness.gSleepinggpartnersgdognotgcontributegtowardsgthegdecisiongmakinggprocess.
PARTNERSHIPgDEEDgOFgAGREEMENT
Thisgisgagdocumentgthatgoutlinesgthegrules,gpolices,gproceduresgandgguideglinesgtogvariousgpartnersgi
ngthegorganization.gThisgdeedgofgagreementgasgagdocumentgisgusedgtogreducegthegprobabilitygofgcon
flictsgamonggmembers.gThegdocumentgcontainsgthegfollowing:
• Namegofgthegcompany.
• Namesgofgthegpartners.
• Entitlementgofginterestgongdrawings.