, Chapterm1:mMassmCommunication,mCulture,mandmMediamLitera
cy
Chapter 1: Mass Communication, Culture, and M
m m m m m m
edia Literacy m
Test Questions
m
Multiple-ChoicemQuestions
1. Communicationmis mbest mdef ined mas
a. themtransmissionmof mammessagemf rommamreceivermto mamsource.
b. conversationmbetweenmtwo mormamf ewmpeople.
c. themprocess mof mcreating mshared mmeaning.
d. themproduct mof mlargemmediamindustrie
s. mAnswer: mc
Bloom’s mlevel: mRemember
2. Feedback mis
a. themresponsemto mamgivenmcommunication.
b. distortionmtypically mattributed mto melectronic mequipment.
c. sometimes mpresent minmcommunication.
d. rarely mpresent minmcommunication
. mAnswer: ma
Bloom’s mlevel: mRemember
3. Communicationmbetweenmtwo mormamf ewmpeoplemis
a. mass mcommunication.
b. f eedback.
c. interpersonalmcommunication.
d. reciprocalmcommunication
. mAnswer: mc
Bloom’s mlevel: mRemember
4. Whenmmessages maremtransf ormed minto manmunderstandablemsignmand msymbolmsystemmb
y mamparticipant minmthemcommunicationmprocess, m is msaid mto mhavemoccurred.
a. noise
b. encoding
c. decoding
d. f eedback
mAnswer: mb
Bloom’s mlevel: mRemember
5. Whenmsigns mand msymbols mareminterpreted mby mamparticipant minmthemcommunicationmprocess,
is msaid mto mhavemoccurred.
a. noise
b. encoding
c. decoding
d. f eedback
mAnswer: mc
Baran: mIntroductionmto mMassmCommunication:mMedia mLiteracymand mCulture,m TB-1 m| m
9e 1
©m2017 mby mMcGraw-
HillmEducation. mThismismproprietary mmaterialmsolely mformauthorizedminstructor muse.mNotmauthorizedmformsalemor m distribution minm
any mmanner. mThismdocumentmmaymnotmbemcopied,mscanned,mduplicated,mforwarded, mdistributed,mor mpostedmon mamwebsite,min m wh
olemor mpart.
, Chapterm1:mMassmCommunication,mCulture,mandmMediamLitera
cy
Bloom’s mlevel: mRemember
6. Anything mthat minterf eres mwithmsuccessf ulmcommunicationmis msaid mto mbe
a. noise.
b. encoding.
c. decoding.
d. f eedback.
Answer: ma
Bloom’s mlevel: mRemember
7. Inmcommunication, mthemmeans mby mwhichmmessages maremcarried mis
a. themf eedback mloop.
b. encoding.
c. decoding.
d. themmedium
. mAnswer: md
Bloom’s mlevel: mRemember
8. Themprocess mof mcreating mshared mmeaning mbetweenmthemmass mmediamand mtheirmaudiences mis
a. mass mcommunication.
b. f eedback.
c. interpersonalmcommunication.
d. encoding.
mAnswer: ma
Bloom’s mlevel: mRemember
9. Inmmass mcommunication, mf eedback mis mtypically
a. instant mand mdirect.
b. quitempowerf ul.
c. absent.
d. delayed mand minf erential
. mAnswer: md
Bloom’s mlevel: mUnderstand
10. Large, mhierarchically mstructured morganizations maremtypicalmof
a. mass mcommunication.
b. f eedback.
c. interpersonalmcommunication.
d. noise.
mAnswer: ma
Bloom’s mlevel: mUnderstand
11. Ongoing mand mreciprocalmmessages maremcharacteristic mof
a. mass mcommunication.
b. f eedback.
c. interpersonalmcommunication.
d. noise.
mAnswer: mc
Bloom’s mlevel: mUnderstand
Baran: mIntroductionmto mMassmCommunication:mMedia mLiteracymand mCulture,m TB-1 m| m
9e 2
©m2017 mby mMcGraw-
HillmEducation. mThismismproprietary mmaterialmsolely mformauthorizedminstructor muse.mNotmauthorizedmformsalemor m distribution minm
any mmanner. mThismdocumentmmaymnotmbemcopied,mscanned,mduplicated,mforwarded, mdistributed,mor mpostedmon mamwebsite,min m wh
olemor mpart.
, Chapterm1:mMassmCommunication,mCulture,mandmMediamLitera
cy
12. “Communicationmis mamsymbolic mprocess mwhereby mreality mis mproduced, mmaintained, mrepaired, m
and mtransf ormed”mis
a. themculturalmdef initionmof mcommunication.
b. amsophisticated mdef initionmof mf eedback.
c. interpersonalmcommunicationmwhenmitmworks mwell.
d. thembiologicalmdefinitionmof mcommunicatio
n. mAnswer: ma
Blooms mlevel: mRemember
13. Themcommunicationmscholarmcredited mwithmdevelopingmthemculturalmdefinitionmofmcommunicat
ionmis
a. James mCarey.
b. MarshallmMcLuhan.
c. WilburmSchramm.
d. Harold mLasswell
. mAnswer: ma
Bloom’s mlevel: mRemember
14. Culturemis
a. opera, mtheater, mand msymphonic mmusic.
b. communicationmbetweenmtwo mormamf ewmpeople.
c. themlearned mbehaviormof mmembers mof mamgivenmsocialmgroup.
d. themimprovement mof mpublic mtaste
s. mAnswer: mc
Bloom’s mlevel: mRemember
15. Themculturemthat mseems mto mhold msway mwithmthemmajority mof mamgivenmpeoplemis mthe
a. primary mculture.
b. bounded mculture.
c. dominant mculture.
d. transf ormed mculture
. mAnswer: mc
Bloom’s mlevel: mRemember
16. Groups mwithmspecif icmbut mnot mdominant mcultures mthat mexist mas mpart mof mthosemlargermcultures mar
e
a. secondary mcultures.
b. bounded mcultures.
c. minority mcultures.
d. transf ormed mcultures
. mAnswer: mb
Bloom’s mlevel: mRemember
17. Culturemis mconstructed mand mmaintained
a. throughmthemmass mmedia.
b. throughmf eedback.
c. throughmencoding mand mdecoding.
d. throughmcommunication
. mAnswer: md
Bloom’s mlevel: mRemember
Baran: mIntroductionmto mMassmCommunication:mMedia mLiteracymand mCulture,m TB-1 m| m
9e 3
©m2017 mby mMcGraw-
HillmEducation. mThismismproprietary mmaterialmsolely mformauthorizedminstructor muse.mNotmauthorizedmformsalemor m distribution minm
any mmanner. mThismdocumentmmaymnotmbemcopied,mscanned,mduplicated,mforwarded, mdistributed,mor mpostedmon mamwebsite,min m wh
olemor mpart.
cy
Chapter 1: Mass Communication, Culture, and M
m m m m m m
edia Literacy m
Test Questions
m
Multiple-ChoicemQuestions
1. Communicationmis mbest mdef ined mas
a. themtransmissionmof mammessagemf rommamreceivermto mamsource.
b. conversationmbetweenmtwo mormamf ewmpeople.
c. themprocess mof mcreating mshared mmeaning.
d. themproduct mof mlargemmediamindustrie
s. mAnswer: mc
Bloom’s mlevel: mRemember
2. Feedback mis
a. themresponsemto mamgivenmcommunication.
b. distortionmtypically mattributed mto melectronic mequipment.
c. sometimes mpresent minmcommunication.
d. rarely mpresent minmcommunication
. mAnswer: ma
Bloom’s mlevel: mRemember
3. Communicationmbetweenmtwo mormamf ewmpeoplemis
a. mass mcommunication.
b. f eedback.
c. interpersonalmcommunication.
d. reciprocalmcommunication
. mAnswer: mc
Bloom’s mlevel: mRemember
4. Whenmmessages maremtransf ormed minto manmunderstandablemsignmand msymbolmsystemmb
y mamparticipant minmthemcommunicationmprocess, m is msaid mto mhavemoccurred.
a. noise
b. encoding
c. decoding
d. f eedback
mAnswer: mb
Bloom’s mlevel: mRemember
5. Whenmsigns mand msymbols mareminterpreted mby mamparticipant minmthemcommunicationmprocess,
is msaid mto mhavemoccurred.
a. noise
b. encoding
c. decoding
d. f eedback
mAnswer: mc
Baran: mIntroductionmto mMassmCommunication:mMedia mLiteracymand mCulture,m TB-1 m| m
9e 1
©m2017 mby mMcGraw-
HillmEducation. mThismismproprietary mmaterialmsolely mformauthorizedminstructor muse.mNotmauthorizedmformsalemor m distribution minm
any mmanner. mThismdocumentmmaymnotmbemcopied,mscanned,mduplicated,mforwarded, mdistributed,mor mpostedmon mamwebsite,min m wh
olemor mpart.
, Chapterm1:mMassmCommunication,mCulture,mandmMediamLitera
cy
Bloom’s mlevel: mRemember
6. Anything mthat minterf eres mwithmsuccessf ulmcommunicationmis msaid mto mbe
a. noise.
b. encoding.
c. decoding.
d. f eedback.
Answer: ma
Bloom’s mlevel: mRemember
7. Inmcommunication, mthemmeans mby mwhichmmessages maremcarried mis
a. themf eedback mloop.
b. encoding.
c. decoding.
d. themmedium
. mAnswer: md
Bloom’s mlevel: mRemember
8. Themprocess mof mcreating mshared mmeaning mbetweenmthemmass mmediamand mtheirmaudiences mis
a. mass mcommunication.
b. f eedback.
c. interpersonalmcommunication.
d. encoding.
mAnswer: ma
Bloom’s mlevel: mRemember
9. Inmmass mcommunication, mf eedback mis mtypically
a. instant mand mdirect.
b. quitempowerf ul.
c. absent.
d. delayed mand minf erential
. mAnswer: md
Bloom’s mlevel: mUnderstand
10. Large, mhierarchically mstructured morganizations maremtypicalmof
a. mass mcommunication.
b. f eedback.
c. interpersonalmcommunication.
d. noise.
mAnswer: ma
Bloom’s mlevel: mUnderstand
11. Ongoing mand mreciprocalmmessages maremcharacteristic mof
a. mass mcommunication.
b. f eedback.
c. interpersonalmcommunication.
d. noise.
mAnswer: mc
Bloom’s mlevel: mUnderstand
Baran: mIntroductionmto mMassmCommunication:mMedia mLiteracymand mCulture,m TB-1 m| m
9e 2
©m2017 mby mMcGraw-
HillmEducation. mThismismproprietary mmaterialmsolely mformauthorizedminstructor muse.mNotmauthorizedmformsalemor m distribution minm
any mmanner. mThismdocumentmmaymnotmbemcopied,mscanned,mduplicated,mforwarded, mdistributed,mor mpostedmon mamwebsite,min m wh
olemor mpart.
, Chapterm1:mMassmCommunication,mCulture,mandmMediamLitera
cy
12. “Communicationmis mamsymbolic mprocess mwhereby mreality mis mproduced, mmaintained, mrepaired, m
and mtransf ormed”mis
a. themculturalmdef initionmof mcommunication.
b. amsophisticated mdef initionmof mf eedback.
c. interpersonalmcommunicationmwhenmitmworks mwell.
d. thembiologicalmdefinitionmof mcommunicatio
n. mAnswer: ma
Blooms mlevel: mRemember
13. Themcommunicationmscholarmcredited mwithmdevelopingmthemculturalmdefinitionmofmcommunicat
ionmis
a. James mCarey.
b. MarshallmMcLuhan.
c. WilburmSchramm.
d. Harold mLasswell
. mAnswer: ma
Bloom’s mlevel: mRemember
14. Culturemis
a. opera, mtheater, mand msymphonic mmusic.
b. communicationmbetweenmtwo mormamf ewmpeople.
c. themlearned mbehaviormof mmembers mof mamgivenmsocialmgroup.
d. themimprovement mof mpublic mtaste
s. mAnswer: mc
Bloom’s mlevel: mRemember
15. Themculturemthat mseems mto mhold msway mwithmthemmajority mof mamgivenmpeoplemis mthe
a. primary mculture.
b. bounded mculture.
c. dominant mculture.
d. transf ormed mculture
. mAnswer: mc
Bloom’s mlevel: mRemember
16. Groups mwithmspecif icmbut mnot mdominant mcultures mthat mexist mas mpart mof mthosemlargermcultures mar
e
a. secondary mcultures.
b. bounded mcultures.
c. minority mcultures.
d. transf ormed mcultures
. mAnswer: mb
Bloom’s mlevel: mRemember
17. Culturemis mconstructed mand mmaintained
a. throughmthemmass mmedia.
b. throughmf eedback.
c. throughmencoding mand mdecoding.
d. throughmcommunication
. mAnswer: md
Bloom’s mlevel: mRemember
Baran: mIntroductionmto mMassmCommunication:mMedia mLiteracymand mCulture,m TB-1 m| m
9e 3
©m2017 mby mMcGraw-
HillmEducation. mThismismproprietary mmaterialmsolely mformauthorizedminstructor muse.mNotmauthorizedmformsalemor m distribution minm
any mmanner. mThismdocumentmmaymnotmbemcopied,mscanned,mduplicated,mforwarded, mdistributed,mor mpostedmon mamwebsite,min m wh
olemor mpart.
