MFA TV - Practice UPDATED ACTUAL
Exam Questions and CORRECT Answers
Your Car client has briefed you to develop campaign for a one week EOFY (end of financial
year) run out sale. Before you determine the media strategy, you need to first determine what?
Choose only ONE best answer.
A
The creative message, in this case it's an EOFYS message
B
The geographic locations of the car dealerships.
C
The media budget for the campaign.
D
The campaign objectives, in this case the sales target. - CORRECT ANSWER -D
The campaign objectives, in this case the sales target.
If you are reviewing all of the Network's Advertorial opportunities, what may be a key element
for you to consider?
Choose only ONE best answer.
A
The placement time of the advertorial across the Peak program schedule.
B
What type of clients currently do advertorials, and maybe you could copy something that works
well.
C
Which network offers the longest length advertorials during News style programs.
D
Will the personality who presents the advertorial have an image or persona that your target
audience can relate too. - CORRECT ANSWER -D
,Will the personality who presents the advertorial have an image or persona that your target
audience can relate too.
Increase in BVOD consumption have helped publishers in driving?
Choose only ONE best answer.
A
1st party data offering
B
Audience segmentation
C
Contextual targeting
D
All of the above - CORRECT ANSWER -D
All of the above
What are some reasons to recommend an AFL sponsorship to your banking client?
Choose only ONE best answer.
A
Regular timeslot & national opportunities.
B
Cost effective and more airtime available.
C
Cost effective and more airtime available but only in Sydney.
D
Exclusivity, shorter breaks & premium PIB. - CORRECT ANSWER -D
Exclusivity, shorter breaks & premium PIB.
In the correct order, match the channel codes to the right market, NWS, ATN, HSV, BTQ, STW
, Choose only ONE best answer.
A
Newcastle, Adelaide, Hobart, Brisbane, Sydney
B
Western Australia, Tasmania, South Australia, Queensland, New South Wales.
C
Sydney, Adelaide, Perth, Brisbane, Melbourne
D
Adelaide, Sydney, Melbourne, Brisbane, Perth - CORRECT ANSWER -D
Adelaide, Sydney, Melbourne, Brisbane, Perth
It's 10am on Tuesday morning and you have had to make some alterations to your TV buy as a
couple of programs in Sydney are not delivering as planned. The Client needs a confirmed Final
Buy spot printout by 2pm today, is this achievable?
Choose only ONE best answer.
A
No, as holdings will not be updated until the next day.
B
Yes, because holdings continually updates in real time.
C
Yes, because holdings updates every two hours.
D
Yes, you can manually make the changes to your campaign in SMD, which should be reflected in
the holdings file that is refreshed overnight. - CORRECT ANSWER -D
Yes, you can manually make the changes to your campaign in SMD, which should be reflected in
the holdings file that is refreshed overnight.
Your brand's sales are broken out as follows:-Light purchasers 70,000 people with an average 2
units of sale per person each year-Medium purchasers 47,000 people with an average 4 units of
Exam Questions and CORRECT Answers
Your Car client has briefed you to develop campaign for a one week EOFY (end of financial
year) run out sale. Before you determine the media strategy, you need to first determine what?
Choose only ONE best answer.
A
The creative message, in this case it's an EOFYS message
B
The geographic locations of the car dealerships.
C
The media budget for the campaign.
D
The campaign objectives, in this case the sales target. - CORRECT ANSWER -D
The campaign objectives, in this case the sales target.
If you are reviewing all of the Network's Advertorial opportunities, what may be a key element
for you to consider?
Choose only ONE best answer.
A
The placement time of the advertorial across the Peak program schedule.
B
What type of clients currently do advertorials, and maybe you could copy something that works
well.
C
Which network offers the longest length advertorials during News style programs.
D
Will the personality who presents the advertorial have an image or persona that your target
audience can relate too. - CORRECT ANSWER -D
,Will the personality who presents the advertorial have an image or persona that your target
audience can relate too.
Increase in BVOD consumption have helped publishers in driving?
Choose only ONE best answer.
A
1st party data offering
B
Audience segmentation
C
Contextual targeting
D
All of the above - CORRECT ANSWER -D
All of the above
What are some reasons to recommend an AFL sponsorship to your banking client?
Choose only ONE best answer.
A
Regular timeslot & national opportunities.
B
Cost effective and more airtime available.
C
Cost effective and more airtime available but only in Sydney.
D
Exclusivity, shorter breaks & premium PIB. - CORRECT ANSWER -D
Exclusivity, shorter breaks & premium PIB.
In the correct order, match the channel codes to the right market, NWS, ATN, HSV, BTQ, STW
, Choose only ONE best answer.
A
Newcastle, Adelaide, Hobart, Brisbane, Sydney
B
Western Australia, Tasmania, South Australia, Queensland, New South Wales.
C
Sydney, Adelaide, Perth, Brisbane, Melbourne
D
Adelaide, Sydney, Melbourne, Brisbane, Perth - CORRECT ANSWER -D
Adelaide, Sydney, Melbourne, Brisbane, Perth
It's 10am on Tuesday morning and you have had to make some alterations to your TV buy as a
couple of programs in Sydney are not delivering as planned. The Client needs a confirmed Final
Buy spot printout by 2pm today, is this achievable?
Choose only ONE best answer.
A
No, as holdings will not be updated until the next day.
B
Yes, because holdings continually updates in real time.
C
Yes, because holdings updates every two hours.
D
Yes, you can manually make the changes to your campaign in SMD, which should be reflected in
the holdings file that is refreshed overnight. - CORRECT ANSWER -D
Yes, you can manually make the changes to your campaign in SMD, which should be reflected in
the holdings file that is refreshed overnight.
Your brand's sales are broken out as follows:-Light purchasers 70,000 people with an average 2
units of sale per person each year-Medium purchasers 47,000 people with an average 4 units of
