MNG3702 – Strategic Management■Assignment 1 – Semester 1, 2025■Due Date: 18 April 2025
Instructions
Instructions:
1. Answer ALL questions.
2. Use examples where necessary to support your answers.
3. Structure your answers logically and clearly.
4. Word count guideline: Approximately 150–200 words per question unless calculations are required.
Question 1
Question 1: Strategic Vision and Mission [10 Marks]
Explain the difference between a **vision statement** and a **mission statement** in the context of strategic management. P
Answer 1
Answer 1:
A vision statement describes the long-term aspirations of a company—what it ultimately wants to achieve. It is future-oriente
A mission statement outlines the organization’s core purpose, what it does, who it serves, and how it delivers value. It is mor
Example Vision: "To become the most loved neighborhood coffee shop in South Africa, known for community, quality, and s
Example Mission: "We serve handcrafted coffee and baked goods using locally sourced ingredients while fostering a welcom
Instructions
Instructions:
1. Answer ALL questions.
2. Use examples where necessary to support your answers.
3. Structure your answers logically and clearly.
4. Word count guideline: Approximately 150–200 words per question unless calculations are required.
Question 1
Question 1: Strategic Vision and Mission [10 Marks]
Explain the difference between a **vision statement** and a **mission statement** in the context of strategic management. P
Answer 1
Answer 1:
A vision statement describes the long-term aspirations of a company—what it ultimately wants to achieve. It is future-oriente
A mission statement outlines the organization’s core purpose, what it does, who it serves, and how it delivers value. It is mor
Example Vision: "To become the most loved neighborhood coffee shop in South Africa, known for community, quality, and s
Example Mission: "We serve handcrafted coffee and baked goods using locally sourced ingredients while fostering a welcom
