GCU MKT 315 STUDY GUIDE 2025/2026 QUESTIONS WITH
ANSWERS GRADED A+
✔✔Tactics - ✔✔Short-term promotional activities designed to increase sales in a
relatively short time.
✔✔Targeting - ✔✔An organization focusing its marketing efforts and directing its
marketing plan toward specific markets.
✔✔Value - ✔✔Often defined in monetary terms, but can also include time, commitment,
and other features valued by consumers.
✔✔Value-Added Components - ✔✔An added product or service feature giving
consumers' a greater perception of value in relation to price.
✔✔Astroturfing - ✔✔A fake grass roots push to generate buzz or interest in a product,
service, or idea.
✔✔Cause Marketing - ✔✔Marketing that leverages a social cause for mutual benefit.
✔✔Compliance - ✔✔Conforming to or following established rules and regulations.
✔✔Conscious Capitalism - ✔✔Businesses that serve the interests of all major
stakeholders—customers, employees, investors, communities, suppliers, and the
environment.
✔✔Ethics - ✔✔The principles of right and wrong that are generally accepted by an
individual, organization, or industry.
✔✔Green Marketing - ✔✔Marketing that promotes products, services, or processes that
are friendly to the environment.
✔✔Greenwashing - ✔✔Presenting a public image of environmental friendliness based
on false or misleading information.
✔✔Laws - ✔✔The rules and regulations established by an authoritative body meant to
govern the actions of a particular group of people and are enforced by judicial and civil
means.
✔✔Market Pressures - ✔✔Exert significant influence over marketing decision-making.
✔✔Moral Courage - ✔✔The ability to make decisions based on principles rather than
circumstances, even in the face of competing pressures and consequences.
ANSWERS GRADED A+
✔✔Tactics - ✔✔Short-term promotional activities designed to increase sales in a
relatively short time.
✔✔Targeting - ✔✔An organization focusing its marketing efforts and directing its
marketing plan toward specific markets.
✔✔Value - ✔✔Often defined in monetary terms, but can also include time, commitment,
and other features valued by consumers.
✔✔Value-Added Components - ✔✔An added product or service feature giving
consumers' a greater perception of value in relation to price.
✔✔Astroturfing - ✔✔A fake grass roots push to generate buzz or interest in a product,
service, or idea.
✔✔Cause Marketing - ✔✔Marketing that leverages a social cause for mutual benefit.
✔✔Compliance - ✔✔Conforming to or following established rules and regulations.
✔✔Conscious Capitalism - ✔✔Businesses that serve the interests of all major
stakeholders—customers, employees, investors, communities, suppliers, and the
environment.
✔✔Ethics - ✔✔The principles of right and wrong that are generally accepted by an
individual, organization, or industry.
✔✔Green Marketing - ✔✔Marketing that promotes products, services, or processes that
are friendly to the environment.
✔✔Greenwashing - ✔✔Presenting a public image of environmental friendliness based
on false or misleading information.
✔✔Laws - ✔✔The rules and regulations established by an authoritative body meant to
govern the actions of a particular group of people and are enforced by judicial and civil
means.
✔✔Market Pressures - ✔✔Exert significant influence over marketing decision-making.
✔✔Moral Courage - ✔✔The ability to make decisions based on principles rather than
circumstances, even in the face of competing pressures and consequences.
