Onderzoek: Product
In opdracht van kinderdagverblijf Catootje en Obelix Wognum
Naam Jeanette Anne Claire Bakker
Studentnummer 500852911
Klas Klas
Module Afstudeervariant: Product
Docent Klaas Melenhorst
Datum 16-1-2025
,Onderzoek: Product
Jeanette Anne Claire Bakker
Inhoudsopgave
Onderzoek: Product ................................................................................................................... 1
1 Inleiding .............................................................................................................................. 5
1.1 Opdrachtgever ......................................................................................................... 5
1.2 Aanleiding ............................................................................................................... 5
1.3 Huidige situatie – probleemanalyse ........................................................................ 5
1.4 Doel ......................................................................................................................... 6
1.5 Gewenste situatie: mediaproduct – het evenement ................................................. 6
1.6 Doelgroep ................................................................................................................ 6
1.7 Belang ..................................................................................................................... 7
1.8 Ontwerpvraag .......................................................................................................... 7
1.9 Deelvragen .............................................................................................................. 7
2 Onderzoeksopzet ................................................................................................................ 8
2.1 Methodes ................................................................................................................. 8
2.2 Inspiration fase: Deskresearch ................................................................................ 9
2.3 Fieldresearch ......................................................................................................... 10
2.4 Ideation fase: Prototyping onderzoek ................................................................... 12
2.5 Betrouwbaarheid en validiteit ............................................................................... 13
2.6 Overzicht deelvragen en hoofdstukken ................................................................. 13
3 Interne analyse .................................................................................................................. 14
3.1 Inspiration Wall..................................................................................................... 14
3.2 7S-model van McKinsey ....................................................................................... 15
4 Doelgroep onderzoek ....................................................................................................... 16
4.1 De kinderen van xxx ............................................................................................. 16
4.2 De ouders van de kinderen van xxx ...................................................................... 18
4.3 Pedagogisch medewerkers .................................................................................... 18
4.4 Persona’s ............................................................................................................... 19
4.5 Conclusie............................................................................................................... 21
4.6 Ontwerpcriteria ..................................................................................................... 21
5 Externe analyse................................................................................................................. 22
5.1 5 krachtenmodel van Porter .................................................................................. 22
5.2 Conclusie aan de hand van het 5 krachtenmodel van Porter................................. 23
5.3 Trends.................................................................................................................... 23
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,Onderzoek: Product
Jeanette Anne Claire Bakker
5.4 Conclusie............................................................................................................... 25
5.5 Ontwerpcriteria ..................................................................................................... 25
6 Best and worst practices ................................................................................................... 25
6.1 Best practices ........................................................................................................ 25
6.2 Worst practice ....................................................................................................... 27
6.3 Ontwerpcriteria ..................................................................................................... 27
7 Literatuuronderzoek – de organisatie van een evenement ............................................... 27
7.1 Hoe organiseer je een succesvol evenement ......................................................... 28
7.2 Communicatie rondom het evenement ................................................................. 31
7.3 Partners.................................................................................................................. 32
7.4 Effectiviteit evenement meten .............................................................................. 32
7.5 Conclusie............................................................................................................... 32
7.6 Ontwerpcriteria ..................................................................................................... 33
8 Literatuuronderzoek – gezonde voeding en voldoende beweging ................................... 33
8.1 Gezonde voeding................................................................................................... 33
8.2 Beweging .............................................................................................................. 34
8.3 Theorieën .............................................................................................................. 35
8.4 Conclusie............................................................................................................... 36
8.5 Ontwerpcriteria ..................................................................................................... 37
9 Conclusie .......................................................................................................................... 37
9.1 Inhoud ................................................................................................................... 37
9.2 Vorm ..................................................................................................................... 38
9.3 Techniek ................................................................................................................ 38
10 Resultaten prototype testing .......................................................................................... 38
10.1 Prototype 1 – Co- creatie ...................................................................................... 38
10.2 Prototype 2 – A/B/C testing bij een expert ........................................................... 40
10.3 Prototype 3 – A/B/C testing bij de doelgroep ....................................................... 41
10.4 Conclusie............................................................................................................... 41
10.5 Ontwerpcriteria ..................................................................................................... 42
11 Eindproduct ................................................................................................................... 42
11.1 Waarom dit concept innovatief en creatief is........................................................ 44
12 Reflectie ........................................................................................................................ 45
12.1 Proces .................................................................................................................... 45
12.2 Leerpunten ............................................................................................................ 45
3
, Onderzoek: Product
Jeanette Anne Claire Bakker
12.3 Verbeterpunten ...................................................................................................... 46
13 APA- bronvermelding ................................................................................................... 46
13.1 Wetenschappelijke bronnen .................................................................................. 51
13.2 Engelstalige bronnen ............................................................................................. 52
14 Bijlagen ......................................................................................................................... 53
14.1 Bijlage 1- vragenlijst interview xxx ..................................................................... 53
14.2 Bijlage 2 – vragenlijst ouder, xxx ......................................................................... 54
14.3 Bijlage 3 – vragenlijst eventmanager Indy van der Steen ..................................... 55
14.4 Bijlage 4 – vragenlijst interview sportdeskundige Jenna Balk ............................. 56
14.5 Bijlage 5 – vragenlijst kinderdiëtiste Shanna Huisman ........................................ 57
14.6 Bijlage 6 – inspiration wall ................................................................................... 58
14.7 Bijlage 7 – 7S-model van McKinsey .................................................................... 59
14.8 Bijlage 8 – transcriptie interview eigenaresse xxx................................................ 62
14.9 Bijlage 9 –focusgroep primaire doelgroep ............................................................ 63
14.10 Bijlage 10 – transcriptie interview met ouder, xxx ............................................... 64
14.11 Bijlage 11 –focusgroep secundaire doelgroep, PM’ers ........................................ 65
14.12 Bijlage 12 – 5 krachten model van Porter ............................................................. 66
14.13 Bijlage 13 – transcriptie interview eventmanager Indy van der Steen ................. 71
14.14 Bijlage 14 – transcriptie kinderdiëtiste Shanna Huisman ..................................... 76
14.15 Bijlage 15 – transcriptie interview sportdeskundige Jenna Balk .......................... 77
14.16 Bijlage 16 – vragenlijst voor prototype 1 aan de hand van ontwerpcriteria ......... 79
14.17 Bijlage 17 – prototype 1 – co creatie vellen.......................................................... 80
14.18 Bijlage 18 - prototype 1 – moodboards ................................................................. 82
14.19 Bijlage 19 – prototype 2 ........................................................................................ 83
14.20 Bijlage 20 – prototype 3 ........................................................................................ 90
14.21 Bijlage 21 – Ontwikkelde huisstijl ........................................................................ 92
14.22 Bijlage 22 – resultaten kennisquiz ........................................................................ 93
14.23 Bijlage 23 – resultaten enquête onder ouders ....................................................... 96
14.24 Bijlage 24 – fotocollage van het evenement ......................................................... 98
Aantal woorden (excl. Inhoud, literatuurlijst en bijlagen): 20.572
Aantal pagina’s (excl. Inhoud, literatuurlijst en bijlagen): 40 en een halve pagina
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In opdracht van kinderdagverblijf Catootje en Obelix Wognum
Naam Jeanette Anne Claire Bakker
Studentnummer 500852911
Klas Klas
Module Afstudeervariant: Product
Docent Klaas Melenhorst
Datum 16-1-2025
,Onderzoek: Product
Jeanette Anne Claire Bakker
Inhoudsopgave
Onderzoek: Product ................................................................................................................... 1
1 Inleiding .............................................................................................................................. 5
1.1 Opdrachtgever ......................................................................................................... 5
1.2 Aanleiding ............................................................................................................... 5
1.3 Huidige situatie – probleemanalyse ........................................................................ 5
1.4 Doel ......................................................................................................................... 6
1.5 Gewenste situatie: mediaproduct – het evenement ................................................. 6
1.6 Doelgroep ................................................................................................................ 6
1.7 Belang ..................................................................................................................... 7
1.8 Ontwerpvraag .......................................................................................................... 7
1.9 Deelvragen .............................................................................................................. 7
2 Onderzoeksopzet ................................................................................................................ 8
2.1 Methodes ................................................................................................................. 8
2.2 Inspiration fase: Deskresearch ................................................................................ 9
2.3 Fieldresearch ......................................................................................................... 10
2.4 Ideation fase: Prototyping onderzoek ................................................................... 12
2.5 Betrouwbaarheid en validiteit ............................................................................... 13
2.6 Overzicht deelvragen en hoofdstukken ................................................................. 13
3 Interne analyse .................................................................................................................. 14
3.1 Inspiration Wall..................................................................................................... 14
3.2 7S-model van McKinsey ....................................................................................... 15
4 Doelgroep onderzoek ....................................................................................................... 16
4.1 De kinderen van xxx ............................................................................................. 16
4.2 De ouders van de kinderen van xxx ...................................................................... 18
4.3 Pedagogisch medewerkers .................................................................................... 18
4.4 Persona’s ............................................................................................................... 19
4.5 Conclusie............................................................................................................... 21
4.6 Ontwerpcriteria ..................................................................................................... 21
5 Externe analyse................................................................................................................. 22
5.1 5 krachtenmodel van Porter .................................................................................. 22
5.2 Conclusie aan de hand van het 5 krachtenmodel van Porter................................. 23
5.3 Trends.................................................................................................................... 23
2
,Onderzoek: Product
Jeanette Anne Claire Bakker
5.4 Conclusie............................................................................................................... 25
5.5 Ontwerpcriteria ..................................................................................................... 25
6 Best and worst practices ................................................................................................... 25
6.1 Best practices ........................................................................................................ 25
6.2 Worst practice ....................................................................................................... 27
6.3 Ontwerpcriteria ..................................................................................................... 27
7 Literatuuronderzoek – de organisatie van een evenement ............................................... 27
7.1 Hoe organiseer je een succesvol evenement ......................................................... 28
7.2 Communicatie rondom het evenement ................................................................. 31
7.3 Partners.................................................................................................................. 32
7.4 Effectiviteit evenement meten .............................................................................. 32
7.5 Conclusie............................................................................................................... 32
7.6 Ontwerpcriteria ..................................................................................................... 33
8 Literatuuronderzoek – gezonde voeding en voldoende beweging ................................... 33
8.1 Gezonde voeding................................................................................................... 33
8.2 Beweging .............................................................................................................. 34
8.3 Theorieën .............................................................................................................. 35
8.4 Conclusie............................................................................................................... 36
8.5 Ontwerpcriteria ..................................................................................................... 37
9 Conclusie .......................................................................................................................... 37
9.1 Inhoud ................................................................................................................... 37
9.2 Vorm ..................................................................................................................... 38
9.3 Techniek ................................................................................................................ 38
10 Resultaten prototype testing .......................................................................................... 38
10.1 Prototype 1 – Co- creatie ...................................................................................... 38
10.2 Prototype 2 – A/B/C testing bij een expert ........................................................... 40
10.3 Prototype 3 – A/B/C testing bij de doelgroep ....................................................... 41
10.4 Conclusie............................................................................................................... 41
10.5 Ontwerpcriteria ..................................................................................................... 42
11 Eindproduct ................................................................................................................... 42
11.1 Waarom dit concept innovatief en creatief is........................................................ 44
12 Reflectie ........................................................................................................................ 45
12.1 Proces .................................................................................................................... 45
12.2 Leerpunten ............................................................................................................ 45
3
, Onderzoek: Product
Jeanette Anne Claire Bakker
12.3 Verbeterpunten ...................................................................................................... 46
13 APA- bronvermelding ................................................................................................... 46
13.1 Wetenschappelijke bronnen .................................................................................. 51
13.2 Engelstalige bronnen ............................................................................................. 52
14 Bijlagen ......................................................................................................................... 53
14.1 Bijlage 1- vragenlijst interview xxx ..................................................................... 53
14.2 Bijlage 2 – vragenlijst ouder, xxx ......................................................................... 54
14.3 Bijlage 3 – vragenlijst eventmanager Indy van der Steen ..................................... 55
14.4 Bijlage 4 – vragenlijst interview sportdeskundige Jenna Balk ............................. 56
14.5 Bijlage 5 – vragenlijst kinderdiëtiste Shanna Huisman ........................................ 57
14.6 Bijlage 6 – inspiration wall ................................................................................... 58
14.7 Bijlage 7 – 7S-model van McKinsey .................................................................... 59
14.8 Bijlage 8 – transcriptie interview eigenaresse xxx................................................ 62
14.9 Bijlage 9 –focusgroep primaire doelgroep ............................................................ 63
14.10 Bijlage 10 – transcriptie interview met ouder, xxx ............................................... 64
14.11 Bijlage 11 –focusgroep secundaire doelgroep, PM’ers ........................................ 65
14.12 Bijlage 12 – 5 krachten model van Porter ............................................................. 66
14.13 Bijlage 13 – transcriptie interview eventmanager Indy van der Steen ................. 71
14.14 Bijlage 14 – transcriptie kinderdiëtiste Shanna Huisman ..................................... 76
14.15 Bijlage 15 – transcriptie interview sportdeskundige Jenna Balk .......................... 77
14.16 Bijlage 16 – vragenlijst voor prototype 1 aan de hand van ontwerpcriteria ......... 79
14.17 Bijlage 17 – prototype 1 – co creatie vellen.......................................................... 80
14.18 Bijlage 18 - prototype 1 – moodboards ................................................................. 82
14.19 Bijlage 19 – prototype 2 ........................................................................................ 83
14.20 Bijlage 20 – prototype 3 ........................................................................................ 90
14.21 Bijlage 21 – Ontwikkelde huisstijl ........................................................................ 92
14.22 Bijlage 22 – resultaten kennisquiz ........................................................................ 93
14.23 Bijlage 23 – resultaten enquête onder ouders ....................................................... 96
14.24 Bijlage 24 – fotocollage van het evenement ......................................................... 98
Aantal woorden (excl. Inhoud, literatuurlijst en bijlagen): 20.572
Aantal pagina’s (excl. Inhoud, literatuurlijst en bijlagen): 40 en een halve pagina
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