Test Bank For Applied Marketing, 2nd Edition All Chapters - 9781119690566.pdf

FullG fileG atG http://testbankonline.eu/Test-bank-for-Marketing-9th-Canadian-Edition-by-Frederick-Crane




Chapter 02 Developing Successful Marketing
G G G G G



Strategies
Student:G

1. WhichG ofG theG followingG isG NOTG oneG ofG CanadianG Tire'sG coreG businesses?


A. CanadianGTir
eGRetail.
B. CanadianGTireGTrave
lGServices.
C. PartSourcG
e.
D. CanadianGTireGFinancial
GServices.



2. CanadianGTireGisGaGCanadianGsuccessGstory.GCanadianGTireGemploysGmoreGthanG70,00
0GCanadiansGandGhasGrevenuesGofGcloseGtoG annually.


A. $5
billion
B. $7.5
billion
C. $6
billion
D. $10
billion

3. WhichGnewGinitiativesGdemonstrateGanGunderstandingGofGtheGdirectionGofGCanadianGTir
eGof:G"creatingGcustomersGforGlifeGandGshareholderGvalue,"GbyGtheGmarketingG departm
ent?


A. mobileGap
plication
B. "Canadiana"
Gproducts


C. onlyGusingGMade-In-
CanadaGproducts
D. usingGaGCR
MGtool

, FullG fileG atG http://testbankonline.eu/Test-bank-for-Marketing-9th-Canadian-Edition-by-Frederick-Crane
4. InGtoday'sGglobalGcompetition,GitGisGimportantGtoGrecognizeGtheGkindsGofGorganizatio
nsGthatGexist.GOrganizations GcanGbasicallyGbeGdividedGintoGtwoGcategories:


A. privatelyGownedGandGpublicall
yGowned.
B. regulatedGan
dGunregulate
d.
C. domesticGandGmulti-
Gnational.


D. businessGandGnon-
Gprofit.



5. PlanGCanada,GaGnongovernmentalGorganizationGthatGservesGitsGcustomers GbutGdoesGn
otGhaveGprofitGasGanGorganizational GgoalGisGconsideredGa


A. business
Gfirm


B. nonprofitGor
ganization
C. government
Gagency


D. publicGuni
versity

6. Ford,G GM,G andG Toyota,G allG developG automobiles.G ThisG groupG createG a(n):


A. product
Gmarket

.
B. conglomerat
Ge.


C. industr
Gy.


D. carte
Gl.

, FullG fileG atG http://testbankonline.eu/Test-bank-for-Marketing-9th-Canadian-Edition-by-Frederick-Crane
7. John'sGAutoGWreckersGisGaGprivatelyGownedGorganizationGthatGservesGitsGcustomersGi
nGorderGtoGearnGaGprofitGisGcalledGa:


A. business
Gfirm.


B. nonprofitGorg
anization.
C. communityGaction
Gprogram.


D. manufacturing
Gagent.



8. George'sGComputerGRepairs GisGfocusedGonGearningGmoneyGforGitsGowners,GwhileGPlan
GCanada Gis Gfocused GonGsolving Gcommunity Gissues Goverseas Gand Gis Gnot Gconcerned Gab

outGearningGaGprofit.GTheGcontrastGbetweenGtheseGtwoGis:


A. George'sGComputerGRepairsGisGconsideredGaGbusiness,GwhileGPlanGCanadaGi
sGconsideredGaGnonprofitGorganization
B. George'sGComputerGRepairsGisGaGshareholderGcompany,GwhileGPlanGCanadaGisGaGf
orGprofitGcompany
C. George'sGComputerGRepairsGisGaGnonprofit,GwhileGPlanGCanadaGisGaGforGpro
fitGcompanyGD.GBothGserveGcustomers,GsoGthereGisGnoGcontrastGbetweenGthe
Gtwo



9. WhileGundertakingGriskGtoGofferGtheGiPhone,GAppleGComputersGisGrewardedGbyGreceivin
gGtheGfollowingGreward:


A. Shareholders'
Gequity


B. Profi
Gt


C. Inventory
Gturnover


D. Contribution
Gmargin

, FullG fileG atG http://testbankonline.eu/Test-bank-for-Marketing-9th-Canadian-Edition-by-Frederick-Crane
10. AtGAppleGComputers,GtheGfinancialGdepartmentGconsidersGtheGprofit GearnedGatGtheGen
dGofGtheGdayGas:


A. theGpointGatGwhichGcompanyGassetsGequalGcompan
yGliabilities.
B. theGmoneyGleftGoverGafterGaGfirm'sGtotalGexpensesGareGsubtractedGfromGit
sGtotalGrevenues.
C. theGgoodwillGearnedGfromGimplementingGtheGsocieta
lGmarketingGconcept.
D. theGmoneyGearnedGasGlongGasGtheGeconomicGorderGquantityGi
sGmaintained.

11. AGlegalGentityGofGpeopleGwhoGshareGaGcommonGmissionGisGreferredGtoGasGa(n):


A. specialGinteres
tGgroup.
B. organizatio
Gn.


C. lobby
group.
D. industr
Gy.



12. TelusGoffersGseveralGmobileGphoneGplans,GwhichGofGtheGfollowingGbest GdescribesGwh
atGconstitutesGtheirGpotentialGofferings?


A. productsGand
Gservices.


B. products,Gservices,GideasGan
dGexperiences.
C. physicalGgoodsGand
Gservices.


D. products
Gonly.