TEST BANK FOR
p p
MARKETING12TH EDIT
p p
ION
, Stuvia.comp-pThepMarketplaceptopBuypandpSellpyourpStudypMaterial
TESTBANKFOR p p
MARKETING 12 p
TH
E
p
DITION
Downloadedpby:pAriahp|
Distributionpofpthispdocumentpispillega
l
, Stuvia.comp-
TRUE/FALSE pThepMarketplaceptopBuypandpSellpyourpStudypMaterial
1 :pInpmostpcases,pinporderpforpapfirmptopsucceedpinpapcompetitivepmarket,pitpneedsptophavepapclearpu
nderstandingpofpthepmarketplacepandpproducepproductspbasedponpthepwantspandpneedspofpthepcus
tomers,pratherpthanpexpectingpthepcustomersptopwantpthepproductspmanufacturedpsolelypbasedponp
thepassessmentpofpthepfirmspinternalpcapabilities.
Ap:ptrue
Bp:pfalse
CorrectpAnswerp:pA
2 :pWithpthephelppofpanpeffectivepsalespforcepthatpdevisesphigh-qualitypsalesptechniques,papsales-
porientedpfirmpcanpsuccessfullypconvincepcustomersptoppurchasepgoodspandpservicespthatptheypn
eitherpwantedpnorpneeded.
Ap:ptrue
Bp:pfalse
CorrectpAnswerp:pB
3 :pThepInternetpandpthepextensivepusepofpsocialpmediaphavepfueledpthepchangepinppowerpfrompc
onsumerspandpbusinesspusersptopmanufacturerspandpretailers.
Ap:ptrue
Bp:pfalse
CorrectpAnswerp:pB
4 :pCustomerspperceivephigh-qualitypproductspthatparepsoldpatphighppricesptopbepapgoodpvalue.
Ap:ptrue
Bp:pfalse
CorrectpAnswerp:pB
5 :pTrainingpplayspanpimportantprolepinpcustomerpservicepandprelationshippbuilding.
Ap:ptrue
Bp:pfalse
CorrectpAnswerp:pA
6 :pTheporganizationspthatparepfrequentlypnotedpforpdeliveringpsuperiorpcustomerpvaluepandpprovidi
ngphighplevelspofpcustomerpsatisfactionpassignpemployeesptopteamspandpteachpthempteam-
pbuildingpskills.
Ap:ptrue
Bp:pfalse
CorrectpAnswerp:pA
7 :pApsales-
orientedpfirmpdefinespitspmissionpinptermspofpbenefitspitspcustomerspseek,pwhilepapmarket-
orientedpfirmpdefinespitspbusinesspinptermspofpgoodspandpservices.
Ap:ptrue
Bp:pfalse
Downloadedpby:pAriahp|
1p/p12
Distributionpofpthispdocumentpispillegal
, Stuvia.comp-
CorrectpAnswerp:pB pThepMarketplaceptopBuypandpSellpyourpStudypMaterial
Downloadedpby:pAriahp|
2p/p12
Distributionpofpthispdocumentpispillegal
p p
MARKETING12TH EDIT
p p
ION
, Stuvia.comp-pThepMarketplaceptopBuypandpSellpyourpStudypMaterial
TESTBANKFOR p p
MARKETING 12 p
TH
E
p
DITION
Downloadedpby:pAriahp|
Distributionpofpthispdocumentpispillega
l
, Stuvia.comp-
TRUE/FALSE pThepMarketplaceptopBuypandpSellpyourpStudypMaterial
1 :pInpmostpcases,pinporderpforpapfirmptopsucceedpinpapcompetitivepmarket,pitpneedsptophavepapclearpu
nderstandingpofpthepmarketplacepandpproducepproductspbasedponpthepwantspandpneedspofpthepcus
tomers,pratherpthanpexpectingpthepcustomersptopwantpthepproductspmanufacturedpsolelypbasedponp
thepassessmentpofpthepfirmspinternalpcapabilities.
Ap:ptrue
Bp:pfalse
CorrectpAnswerp:pA
2 :pWithpthephelppofpanpeffectivepsalespforcepthatpdevisesphigh-qualitypsalesptechniques,papsales-
porientedpfirmpcanpsuccessfullypconvincepcustomersptoppurchasepgoodspandpservicespthatptheypn
eitherpwantedpnorpneeded.
Ap:ptrue
Bp:pfalse
CorrectpAnswerp:pB
3 :pThepInternetpandpthepextensivepusepofpsocialpmediaphavepfueledpthepchangepinppowerpfrompc
onsumerspandpbusinesspusersptopmanufacturerspandpretailers.
Ap:ptrue
Bp:pfalse
CorrectpAnswerp:pB
4 :pCustomerspperceivephigh-qualitypproductspthatparepsoldpatphighppricesptopbepapgoodpvalue.
Ap:ptrue
Bp:pfalse
CorrectpAnswerp:pB
5 :pTrainingpplayspanpimportantprolepinpcustomerpservicepandprelationshippbuilding.
Ap:ptrue
Bp:pfalse
CorrectpAnswerp:pA
6 :pTheporganizationspthatparepfrequentlypnotedpforpdeliveringpsuperiorpcustomerpvaluepandpprovidi
ngphighplevelspofpcustomerpsatisfactionpassignpemployeesptopteamspandpteachpthempteam-
pbuildingpskills.
Ap:ptrue
Bp:pfalse
CorrectpAnswerp:pA
7 :pApsales-
orientedpfirmpdefinespitspmissionpinptermspofpbenefitspitspcustomerspseek,pwhilepapmarket-
orientedpfirmpdefinespitspbusinesspinptermspofpgoodspandpservices.
Ap:ptrue
Bp:pfalse
Downloadedpby:pAriahp|
1p/p12
Distributionpofpthispdocumentpispillegal
, Stuvia.comp-
CorrectpAnswerp:pB pThepMarketplaceptopBuypandpSellpyourpStudypMaterial
Downloadedpby:pAriahp|
2p/p12
Distributionpofpthispdocumentpispillegal
