Test Bank For M Marketing, 8th Edition All Chapters - 9781264131181.pdf

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Chapter 02 Developing Successful Marketing S
h h h h h



trategies
Student:h

1. Whichh ofh theh followingh ish NOTh oneh ofh Canadianh Tire'sh coreh businesses?


A. CanadianhTire
hRetail.


B. CanadianhTirehTravel
hServices.


C. PartSourch
e.
D. CanadianhTirehFinancial
hServices.



2. CanadianhTirehishahCanadianhsuccesshstory.hCanadianhTirehemployshmorehthanh70,000hC
anadianshandhhashrevenueshofhclosehtoh annually.


A. $5
billion
B. $7.5
billion
C. $6
billion
D. $10
billion

3. WhichhnewhinitiativeshdemonstratehanhunderstandinghofhthehdirectionhofhCanadianhTireh
of:h"creatinghcustomershforhlifehandhshareholderhvalue,"hbyhthehmarketingh department?


A. mobilehapp
lication
B. "Canadiana"
hproducts


C. onlyhusinghMade-In-
Canadahproducts
D. usinghahCRM
htool

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4. Inhtoday'shglobalhcompetition,hithishimportanthtohrecognizehthehkindshofhorganizationsht
hathexist.hOrganizationshcanhbasicallyhbehdividedhintohtwohcategories:


A. privatelyhownedhandhpublicallyh
owned.
B. regulatedhand
hunregulated.


C. domestichandhmulti-
hnational.


D. businesshandhnon-
hprofit.



5. PlanhCanada,hahnongovernmentalhorganizationhthathserveshitshcustomershbuthdoeshnoth
havehprofithashanhorganizationalhgoalhishconsideredha


A. business
hfirm


B. nonprofithor
ganization
C. government
hagency


D. publichuni
versity

6. Ford,h GM,h andh Toyota,h allh developh automobiles.h Thish grouph createh a(n):


A. product
hmarket

.
B. conglomerat
he.


C. industr
hy.


D. carte
hl.

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7. John'shAutohWreckershishahprivatelyhownedhorganizationhthathserveshitshcustomershinh
orderhtohearnhahprofithishcalledha:


A. business
hfirm.


B. nonprofithorg
anization.
C. communityhaction
hprogram.


D. manufacturing
hagent.



8. George'shComputerhRepairshishfocusedhonhearninghmoneyhforhitshowners,hwhilehPlanhC
anadahishfocusedhonhsolvinghcommunityhissueshoverseashandhishnothconcernedhabouthe
arninghahprofit.hThehcontrasthbetweenhthesehtwohis:


A. George'shComputerhRepairshishconsideredhahbusiness,hwhilehPlanhCanadahish
consideredhahnonprofithorganization
B. George'shComputerhRepairshishahshareholderhcompany,hwhilehPlanhCanadahishahforh
profithcompany
C. George'shComputerhRepairshishahnonprofit,hwhilehPlanhCanadahishahforhprofith
companyhD.hBothhservehcustomers,hsohtherehishnohcontrasthbetweenhthehtwo

9. WhilehundertakinghriskhtohofferhthehiPhone,hApplehComputershishrewardedhbyhreceivinght
hehfollowinghreward:


A. Shareholders'
hequity


B. Profih
t
C. Inventory
hturnover


D. Contribution
hmargin

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10. AthApplehComputers,hthehfinancialhdepartmenthconsidershthehprofithearnedhaththehendh
ofhthehdayhas:


A. thehpointhathwhichhcompanyhassetshequalhcompanyh
liabilities.
B. thehmoneyhlefthoverhafterhahfirm'shtotalhexpensesharehsubtractedhfromhitsht
otalhrevenues.
C. thehgoodwillhearnedhfromhimplementinghthehsocietalh
marketinghconcept.
D. thehmoneyhearnedhashlonghashtheheconomichorderhquantityhish
maintained.

11. Ahlegalhentityhofhpeoplehwhohsharehahcommonhmissionhishreferredhtohasha(n):


A. specialhinterest
hgroup.


B. organizatioh
n.
C. lobby
group.
D. industr
hy.



12. Telushoffershseveralhmobilehphonehplans,hwhichhofhthehfollowinghbesthdescribeshwhath
constituteshtheirhpotentialhofferings?


A. productshand
hservices.


B. products,hservices,hideashandh
experiences.
C. physicalhgoodshandh
services.
D. products
honly.