Sut Jhally Comm 289 Exam 1 UPDATED
ACTUAL Exam Questions and CORRECT
Answers
What three developments characterize 20th century (according to Alex Carey)? - CORRECT
ANSWER - 1. growth of democracy
2. growth of corporate power
3. growth of corporate propaganda as a means to protect corporate power against democracy
The major function of the corporation is to: - CORRECT ANSWER - increase profit
Corporations are ___________________ - CORRECT ANSWER - sociopaths. They show
no concern for anyone else.
Follow the _________________________ - CORRECT ANSWER - money
3 ways media can be funded: - CORRECT ANSWER - 1. Consumers directly buying a
product
2. Advertisers supporting media
3. Government support
Who had inspiration to turn radio into mass medium? - CORRECT ANSWER - David
Sarnoff, president of RCA
-Outlined plan to sell radio to mass audience
-Sold radio sets to consumers
Consumers needed a reason to buy the sets, so RCA decided they would: - CORRECT
ANSWER - establish radio stations around the country so consumers had something to
listen to and needed radio set
, Between 1920 and 1922 there are 400 radio stations established, by 1923 there are: - CORRECT
ANSWER - 600, (Universities, newspapers, police departments, hotels, labor unions, etc.,
established radio stations to get their messages out)
Between 1922-25, RCA sells: - CORRECT ANSWER - over $83 million worth of sets
RCA made up four companies: - CORRECT ANSWER - 1. General Electric
2. Westinghouse
3. United Fruit
---------------------------
4. AT&T (comes up with idea that you can make money by selling airtime to advertisers)
"Toll broadcasting" - CORRECT ANSWER - pay a toll and get on air
AT&T produced radio transmitters, to make money they: - CORRECT ANSWER -
charged people for access to their airways and audience
trade-name publicity - CORRECT ANSWER - radio stations controlled programming but
advertiser/company could put their name on it (sponsorship)
What kind of ads did RCA get rid of? - CORRECT ANSWER - Provocative ads that could
upset sponsors
Why is it that AT&T experiments in this way with advertising? - CORRECT ANSWER --
Manufactured only transmitters, not sets
-The development of a network of stations linked together broadcasting same message
First network? - CORRECT ANSWER - NBC
ACTUAL Exam Questions and CORRECT
Answers
What three developments characterize 20th century (according to Alex Carey)? - CORRECT
ANSWER - 1. growth of democracy
2. growth of corporate power
3. growth of corporate propaganda as a means to protect corporate power against democracy
The major function of the corporation is to: - CORRECT ANSWER - increase profit
Corporations are ___________________ - CORRECT ANSWER - sociopaths. They show
no concern for anyone else.
Follow the _________________________ - CORRECT ANSWER - money
3 ways media can be funded: - CORRECT ANSWER - 1. Consumers directly buying a
product
2. Advertisers supporting media
3. Government support
Who had inspiration to turn radio into mass medium? - CORRECT ANSWER - David
Sarnoff, president of RCA
-Outlined plan to sell radio to mass audience
-Sold radio sets to consumers
Consumers needed a reason to buy the sets, so RCA decided they would: - CORRECT
ANSWER - establish radio stations around the country so consumers had something to
listen to and needed radio set
, Between 1920 and 1922 there are 400 radio stations established, by 1923 there are: - CORRECT
ANSWER - 600, (Universities, newspapers, police departments, hotels, labor unions, etc.,
established radio stations to get their messages out)
Between 1922-25, RCA sells: - CORRECT ANSWER - over $83 million worth of sets
RCA made up four companies: - CORRECT ANSWER - 1. General Electric
2. Westinghouse
3. United Fruit
---------------------------
4. AT&T (comes up with idea that you can make money by selling airtime to advertisers)
"Toll broadcasting" - CORRECT ANSWER - pay a toll and get on air
AT&T produced radio transmitters, to make money they: - CORRECT ANSWER -
charged people for access to their airways and audience
trade-name publicity - CORRECT ANSWER - radio stations controlled programming but
advertiser/company could put their name on it (sponsorship)
What kind of ads did RCA get rid of? - CORRECT ANSWER - Provocative ads that could
upset sponsors
Why is it that AT&T experiments in this way with advertising? - CORRECT ANSWER --
Manufactured only transmitters, not sets
-The development of a network of stations linked together broadcasting same message
First network? - CORRECT ANSWER - NBC
