@PROFDOCDIGITALLIBRARIES
1
AQA Psychology A-Level Paper 1, Research
Methods ACTUAL EXAM GRADED A+
Social Change
ANSWER : A society adopts a new belief of way of behaving which eventually widely becomes the norm
Social Change Through Minority Influence
ANSWER : 1. Drawing attention to the issue
PR
2. Cognitive Conflict
3. Consistency of position
4. The augmentation Principle
O
5. The snowball effect
6. Deeper Processing
FD
Cognitive Conflict
O
ANSWER : A conflict between what majority believe and the beliefs put forward by the minority, to
make majority think more deeply
C
The augmentation principle
ANSWER : The minority suffers to make seem more commited
The snowball effect
ANSWER : Minority influence small effect keeps spreading more widely until a tipping point
,@PROFDOCDIGITALLIBRARIES
2
Social Change through Conformity
ANSWER : Social change can be based on conformity
Social Norms Intervention
ANSWER : Attempting to change normative behaviour because it is dangerous
PR
Social Change Study
O
ANSWER : Most of us don't Drink and Drive ad
FD
Social Change Drink and Drive ad study
ANSWER : 92% of peers believed their peers drinked and drived
O
A survey found only 20% did
C
Corrected misconception with most of us don't drink and drive ad and it reduce it to 13%
Social Change Evaluation
ANSWER : - Being perceived as deviant limits minority
- Communist Manifesto overcame deviancy problem by suggesting they are on the same team as
majority
,@PROFDOCDIGITALLIBRARIES
3
- Boomerang effect
- Useful as can bring about good social change e.g. suffragettes movement
- Hard to test as examples are events in history
PR
Boomerang effect
ANSWER : For individuals who already engage in behaviour are introduced to social change, they might
increase this behaviour which in-turn is undesirable
O
FD
Minority influence
ANSWER : When majority groups change beliefs/ behaviours as a result of exposure to a persuasive
minority
O
C
dogmatic
ANSWER : strongly opinionated in an unwarranted manner
3 Minority Influence Behavioural Styles
ANSWER : Consistency, Commitment, Flexibility
Nemeth Procedure
, @PROFDOCDIGITALLIBRARIES
4
ANSWER : groups of three participants and one confederate
had to decide victim ski lift accident compensation
one confederate argued with low amount but became flexible by increasing amount
PR
Nemeth Results
ANSWER : Inflexible condition the minority had little effect on the majority
O
Flexible conditions, majority were more happy to compromise
FD
Moscovici et al procedure
O
ANSWER : Female participants shown 36 blue slides.
C
Two confederates and four participants.
Confederates answered green for all, then only 24 times then blue 12 times: which was the consistent
and inconsistent conditions
Moscovici et al findings
ANSWER : Consistent answers 8% of participants said slides were green, inconsistent was 1%
1
AQA Psychology A-Level Paper 1, Research
Methods ACTUAL EXAM GRADED A+
Social Change
ANSWER : A society adopts a new belief of way of behaving which eventually widely becomes the norm
Social Change Through Minority Influence
ANSWER : 1. Drawing attention to the issue
PR
2. Cognitive Conflict
3. Consistency of position
4. The augmentation Principle
O
5. The snowball effect
6. Deeper Processing
FD
Cognitive Conflict
O
ANSWER : A conflict between what majority believe and the beliefs put forward by the minority, to
make majority think more deeply
C
The augmentation principle
ANSWER : The minority suffers to make seem more commited
The snowball effect
ANSWER : Minority influence small effect keeps spreading more widely until a tipping point
,@PROFDOCDIGITALLIBRARIES
2
Social Change through Conformity
ANSWER : Social change can be based on conformity
Social Norms Intervention
ANSWER : Attempting to change normative behaviour because it is dangerous
PR
Social Change Study
O
ANSWER : Most of us don't Drink and Drive ad
FD
Social Change Drink and Drive ad study
ANSWER : 92% of peers believed their peers drinked and drived
O
A survey found only 20% did
C
Corrected misconception with most of us don't drink and drive ad and it reduce it to 13%
Social Change Evaluation
ANSWER : - Being perceived as deviant limits minority
- Communist Manifesto overcame deviancy problem by suggesting they are on the same team as
majority
,@PROFDOCDIGITALLIBRARIES
3
- Boomerang effect
- Useful as can bring about good social change e.g. suffragettes movement
- Hard to test as examples are events in history
PR
Boomerang effect
ANSWER : For individuals who already engage in behaviour are introduced to social change, they might
increase this behaviour which in-turn is undesirable
O
FD
Minority influence
ANSWER : When majority groups change beliefs/ behaviours as a result of exposure to a persuasive
minority
O
C
dogmatic
ANSWER : strongly opinionated in an unwarranted manner
3 Minority Influence Behavioural Styles
ANSWER : Consistency, Commitment, Flexibility
Nemeth Procedure
, @PROFDOCDIGITALLIBRARIES
4
ANSWER : groups of three participants and one confederate
had to decide victim ski lift accident compensation
one confederate argued with low amount but became flexible by increasing amount
PR
Nemeth Results
ANSWER : Inflexible condition the minority had little effect on the majority
O
Flexible conditions, majority were more happy to compromise
FD
Moscovici et al procedure
O
ANSWER : Female participants shown 36 blue slides.
C
Two confederates and four participants.
Confederates answered green for all, then only 24 times then blue 12 times: which was the consistent
and inconsistent conditions
Moscovici et al findings
ANSWER : Consistent answers 8% of participants said slides were green, inconsistent was 1%
