D099 OA

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1. (L1) What is the process of promoting and selling products to identifiable
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customers?: find out how to make what customers want
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2. (L1) Marketing can be summarized with three simple ideas. Which is NOT
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one of those ideas?: marketing
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3. (L1) What is the marketing concept?:
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4. (L1) Match the examples with the core elements of the marketing concept.
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Answers may be used more than once.
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Profit


Total Company Approach
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Customer Satisfaction n




n Total Company Approach
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Profit

Customer Satisfaction: Match the examples with the core elements of the market- in
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concept. Answers may be used more than once.
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Without this, companies could not grow and develop new and better products
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This element deals with leveraging the skills of all departments of a company to meet
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customer demands
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Without this, customers will instead buy from competitors
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This element includes all functions of a company working to achieve desired goals
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Marketing exists to earn this
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Effective marketing helps companies discover, create, and increase this
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5. (L1) What are the four Ps of marketing?: product, price, place, promotion
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6. (L1) Define the four Ps of marketing in order.: Product: Any good or service
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that can be bought and sold
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Price: The amount of money requested in exchange for a good or service
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Place: Knowing how and where to deliver products to customers
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Promotion: The process of communicating ideas to customers to influence their
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buying decisions
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7. (L1) factors in which distribution channels to utilize.: Place
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8. (L1) must be fair, yet lead to profitability.: Price
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9. (L1) marketing involves developing these in such a way as to ensure
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maximum satisfaction.: Product
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10. (L1) includes media, print, and word of mouth.: Promotion
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11. (L2) is when a satisfied customer either gives a written or oral
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recommendation to another prospective customer.: Word-of-mouth advertising
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12. (L2) What is the term for statistical data relating to particular groups within a
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population?: demographics
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13. (L2) Match the descriptions with the functions of business.
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promotion


product and service management
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n financing



distribution


n marketing


research selling
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pricing: Match the descriptions with the functions of business.
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n communicating ideas to customers to influence their buying decisions
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developing, maintaining, and improving a product or service to make it more appeal- in
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to customers
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the process of finding money to fund the creation of new products and help advertise
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nthem once produced n n




the process of making a product or service available to potential customers
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n the process of gathering information about potential customers
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the process of connecting suppliers to customers and convincing them to buy or
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ncarry your products n n




the process of establishing fair and profitable rates for products and services
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14. (L2) Choose True or False.
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True


n Fals


e



True


True: Choose True or False.
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The most desirable form of marketing for companies is word-of-mouth.
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The unique style, technique, and feel a company or product holds that differentiates it
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