NAME MATRIC CARD
NAJWA ATHIRAH BINTI AZRIN A14HA0205
EMILY ONG HUI LEE A13HA0023
AIN SHAFIKA BINTI HASBI A14HA0198
HAIYUSNIZA BINTI HAIRI A14HA0274
MOHAMAD ZAKRI BIN KARIM A13HA0057
ANIS AFFIQAH BINTI MOHAMAD NOR A14HA0271
, SUMMARY
• Lady M Confections is a cake wholesale business company.
• Founded in May 2001.
• Open their second bakery in 2012 in The Plaza Food Hall in New York City.
• Sold cakes to upscale restaurants and luxury hotels in New York City.
• Opened a third shop in New York City and one in Los Angeles.
• Had licensed in both Singapore and South Korea.
• Signature dessert are called as ‘Mille Crepe’
,
, SUMMARY
• Featured in Oprah Magazine twice in one year and attracted
the attention of many celebrities.
• Investors want expand the Lady M brand to Asia and the
Middle East.
• Offered $10M dollars line of credit in exchange for an equity
stake in the company.
• Exclusive franchising rights in China.
• Romaniszyn consider to opening a new boutique in the new
World Trade Center.
• Annual rent for that location was $310,600.
• Decide to choose whether World Trade Center location or
Chinese investor’s offer.
• In terms of breakeven analysis, profit and all related to the
growth and benefits of the company.
NAJWA ATHIRAH BINTI AZRIN A14HA0205
EMILY ONG HUI LEE A13HA0023
AIN SHAFIKA BINTI HASBI A14HA0198
HAIYUSNIZA BINTI HAIRI A14HA0274
MOHAMAD ZAKRI BIN KARIM A13HA0057
ANIS AFFIQAH BINTI MOHAMAD NOR A14HA0271
, SUMMARY
• Lady M Confections is a cake wholesale business company.
• Founded in May 2001.
• Open their second bakery in 2012 in The Plaza Food Hall in New York City.
• Sold cakes to upscale restaurants and luxury hotels in New York City.
• Opened a third shop in New York City and one in Los Angeles.
• Had licensed in both Singapore and South Korea.
• Signature dessert are called as ‘Mille Crepe’
,
, SUMMARY
• Featured in Oprah Magazine twice in one year and attracted
the attention of many celebrities.
• Investors want expand the Lady M brand to Asia and the
Middle East.
• Offered $10M dollars line of credit in exchange for an equity
stake in the company.
• Exclusive franchising rights in China.
• Romaniszyn consider to opening a new boutique in the new
World Trade Center.
• Annual rent for that location was $310,600.
• Decide to choose whether World Trade Center location or
Chinese investor’s offer.
• In terms of breakeven analysis, profit and all related to the
growth and benefits of the company.
