Test Bank
Mktg,
By Charles W. Lamb,
14th Edition
,Table Of Content:
Part I. The World Of Marketing.
1. An Overview Of Marketing.
2. Strategic Planning For Competitive Advantage.
3. Ethics And Social Responsibility.
4. The Marketing Environment.
5. Developing A Global Vision.
Part Ii. Analyzing Market Opportunities.
6. Consumer Decision Making.
7. Business Marketing.
8. Segmenting And Targeting Markets.
9. Marketing Research.
Part Iii. Product Decisions.
10. Product Concepts.
11. Developing And Managing Products.
12. Services And Nonprofit Organization Marketing.
Part Iv. Distribution Decisions.
13. Supply Chain Management.
14. Marketing Channels And Retailing.
Part V. Promotion And Communication Strategies.
15. Marketing Communications.
16. Advertising, Public Relations, And Sales Promotion.
17. Personal Selling And Sales Management.
18. Social Media And Marketing.
Part Vi. Pricing Decisions.
19. Pricing Concepts.
,True/False
1 : In Most Cases, In Order For A Firm To Succeed In A Competitive Market, It Needs To Have
A Clear Understanding Of The Marketplace And Produce Products Based On The Wants And
Needs Of The Customers, Rather Than Expecting The Customers To Want The Products
Manufactured Solely Based On The Assessment Of The Firms Internal Capabilities.
A : True
B : False
Answer: A
2 : With The Help Of An Effective Sales Force That Devises High-Quality Sales Techniques, A
Sales- Oriented Firm Can Successfully Convince Customers To Purchase Goods And
Services That They Neither Wanted Nor Needed.
A : True
B : False
Answer: B
3 : The Internet And The Extensive Use Of Social Media Have Fueled The Change In Power
From Consumers And Business Users To Manufacturers And Retailers.
A : True
B : False
Answer: B
4 : Customers Perceive High-Quality Products That Are Sold At High Prices To Be A Good Value.
A : True
B : False
Answer: B
5 : Training Plays An Important Role In Customer Service And Relationship Building.
A : True
B : False
Answer: A
6 : The Organizations That Are Frequently Noted For Delivering Superior Customer Value And
Providing High Levels Of Customer Satisfaction Assign Employees To Teams And Teach Them
Team- Building Skills.
A : True
B : False
Answer: A
7 : A Sales-Oriented Firm Defines Its Mission In Terms Of Benefits Its Customers Seek,
While A Market-Oriented Firm Defines Its Business In Terms Of Goods And Services.
A : True
B : False
Answer: B
, Stuvia.com - The Marketplace to Buy and Sell your Study Material
8 : A Tsales-Oriented Tfirm Ttargets Tits Tproducts Tat Teverybody, Twhile Ta Tmarket-
Oriented Torganization Taims Tat Tselling Tits Tproducts Tto Ta Tspecific Tcustomer
Tgroup.
A T: Ttrue
B T: Tfalse
Correct Tanswer T: Ta
9 : Tthrift Tstores Tseek Tto Tachieve Tprofitability Tthrough Thigh Tsales Tvolumes.
A T: Ttrue
B T: Tfalse
Correct Tanswer T: Tb
10 : Tmarketing Tdetermines Tprices Tand Tpricing Tpolicies Tthat Tcontribute Tto
Tachieving Tthe Tfundamental Tobjectives Tof Tmost Tbusinesses.
A T: Ttrue
B T: Tfalse
Correct Tanswer T: Ta
11 : Tmarketing Tcareer Topportunities Talmost Texclusively Texist Tin Tnonbusiness Torganizations.
A T: Ttrue
B T: Tfalse
Correct Tanswer T: Tb
Multiple Tchoice
12 : Twhich Tof Tthe Tfollowing Tstatements Tis Tnot Ttrue Tof Tmarketing?
A T: Tmarketing Tfocuses Ton Tpractices Tthat Tdeliver Tvalue Tand Tbenefits Tto Tcustomers.
B T: Tmarketing Tfocuses Tprimarily Ton Tselling Tgoods, Tservices, Tand/Or Tideas Tto Tcustomers.
C T: Tmarketing Temploys Tthe Tcombined Tuse Tof Tcommunication, Tdistribution, Tand Tpricing
Tstrategies.
D T: Tmarketing Tinvolves Tbuilding Tlong-Term, Tmutually Trewarding Trelationships Twith
Tcustomers. Tcorrect Tanswer T: Tb
13 : Twhich Tstatement Texpresses Tthe Tamerican Tmarketing Tassociation T(Ama)S Tcore
Tdefinition Tof Tmarketing?
A T: Tmarketing Tis Ta Tphilosophy, Tan Tattitude, Ta Tperspective, Tor Ta Tmanagement Torientation Tthat
Tstresses Tcustomer Tsatisfaction.
B T: Tmarketing Tis Tan Torganization Tfunction Tand Ta Tset Tof Tprocesses Timplemented Tin Torder Tto
Tensure Tcustomer Tsatisfaction.
C T: Tmarketing Trefers Tto Tpersonal Tselling Tthat Tfocuses Tsolely Ton Tselling Tgoods,
Tservices, Tand/Or Tideas Tto Tcustomers.
D T: Tmarketing Tinvolves Tbuilding Tlong-Term, Tmutually Trewarding Trelationships Tthat Tare
Tbeneficial Texclusively Tto Tthe Tsellers.
Correct Tanswer T: Tb
Downloaded by: Ariah |
4/
Distribution of this document is illegal
Mktg,
By Charles W. Lamb,
14th Edition
,Table Of Content:
Part I. The World Of Marketing.
1. An Overview Of Marketing.
2. Strategic Planning For Competitive Advantage.
3. Ethics And Social Responsibility.
4. The Marketing Environment.
5. Developing A Global Vision.
Part Ii. Analyzing Market Opportunities.
6. Consumer Decision Making.
7. Business Marketing.
8. Segmenting And Targeting Markets.
9. Marketing Research.
Part Iii. Product Decisions.
10. Product Concepts.
11. Developing And Managing Products.
12. Services And Nonprofit Organization Marketing.
Part Iv. Distribution Decisions.
13. Supply Chain Management.
14. Marketing Channels And Retailing.
Part V. Promotion And Communication Strategies.
15. Marketing Communications.
16. Advertising, Public Relations, And Sales Promotion.
17. Personal Selling And Sales Management.
18. Social Media And Marketing.
Part Vi. Pricing Decisions.
19. Pricing Concepts.
,True/False
1 : In Most Cases, In Order For A Firm To Succeed In A Competitive Market, It Needs To Have
A Clear Understanding Of The Marketplace And Produce Products Based On The Wants And
Needs Of The Customers, Rather Than Expecting The Customers To Want The Products
Manufactured Solely Based On The Assessment Of The Firms Internal Capabilities.
A : True
B : False
Answer: A
2 : With The Help Of An Effective Sales Force That Devises High-Quality Sales Techniques, A
Sales- Oriented Firm Can Successfully Convince Customers To Purchase Goods And
Services That They Neither Wanted Nor Needed.
A : True
B : False
Answer: B
3 : The Internet And The Extensive Use Of Social Media Have Fueled The Change In Power
From Consumers And Business Users To Manufacturers And Retailers.
A : True
B : False
Answer: B
4 : Customers Perceive High-Quality Products That Are Sold At High Prices To Be A Good Value.
A : True
B : False
Answer: B
5 : Training Plays An Important Role In Customer Service And Relationship Building.
A : True
B : False
Answer: A
6 : The Organizations That Are Frequently Noted For Delivering Superior Customer Value And
Providing High Levels Of Customer Satisfaction Assign Employees To Teams And Teach Them
Team- Building Skills.
A : True
B : False
Answer: A
7 : A Sales-Oriented Firm Defines Its Mission In Terms Of Benefits Its Customers Seek,
While A Market-Oriented Firm Defines Its Business In Terms Of Goods And Services.
A : True
B : False
Answer: B
, Stuvia.com - The Marketplace to Buy and Sell your Study Material
8 : A Tsales-Oriented Tfirm Ttargets Tits Tproducts Tat Teverybody, Twhile Ta Tmarket-
Oriented Torganization Taims Tat Tselling Tits Tproducts Tto Ta Tspecific Tcustomer
Tgroup.
A T: Ttrue
B T: Tfalse
Correct Tanswer T: Ta
9 : Tthrift Tstores Tseek Tto Tachieve Tprofitability Tthrough Thigh Tsales Tvolumes.
A T: Ttrue
B T: Tfalse
Correct Tanswer T: Tb
10 : Tmarketing Tdetermines Tprices Tand Tpricing Tpolicies Tthat Tcontribute Tto
Tachieving Tthe Tfundamental Tobjectives Tof Tmost Tbusinesses.
A T: Ttrue
B T: Tfalse
Correct Tanswer T: Ta
11 : Tmarketing Tcareer Topportunities Talmost Texclusively Texist Tin Tnonbusiness Torganizations.
A T: Ttrue
B T: Tfalse
Correct Tanswer T: Tb
Multiple Tchoice
12 : Twhich Tof Tthe Tfollowing Tstatements Tis Tnot Ttrue Tof Tmarketing?
A T: Tmarketing Tfocuses Ton Tpractices Tthat Tdeliver Tvalue Tand Tbenefits Tto Tcustomers.
B T: Tmarketing Tfocuses Tprimarily Ton Tselling Tgoods, Tservices, Tand/Or Tideas Tto Tcustomers.
C T: Tmarketing Temploys Tthe Tcombined Tuse Tof Tcommunication, Tdistribution, Tand Tpricing
Tstrategies.
D T: Tmarketing Tinvolves Tbuilding Tlong-Term, Tmutually Trewarding Trelationships Twith
Tcustomers. Tcorrect Tanswer T: Tb
13 : Twhich Tstatement Texpresses Tthe Tamerican Tmarketing Tassociation T(Ama)S Tcore
Tdefinition Tof Tmarketing?
A T: Tmarketing Tis Ta Tphilosophy, Tan Tattitude, Ta Tperspective, Tor Ta Tmanagement Torientation Tthat
Tstresses Tcustomer Tsatisfaction.
B T: Tmarketing Tis Tan Torganization Tfunction Tand Ta Tset Tof Tprocesses Timplemented Tin Torder Tto
Tensure Tcustomer Tsatisfaction.
C T: Tmarketing Trefers Tto Tpersonal Tselling Tthat Tfocuses Tsolely Ton Tselling Tgoods,
Tservices, Tand/Or Tideas Tto Tcustomers.
D T: Tmarketing Tinvolves Tbuilding Tlong-Term, Tmutually Trewarding Trelationships Tthat Tare
Tbeneficial Texclusively Tto Tthe Tsellers.
Correct Tanswer T: Tb
Downloaded by: Ariah |
4/
Distribution of this document is illegal
