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Module 08 eCommerce

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Exam of 60 pages for the course Management Information Systems at Massachusetts Institute Of Technology (Module 08 eCommerce)

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Voorbeeld van de inhoud

Module 08: eCommerce
True / False

1. E-commerce is part of e-business.
a. True
b. False
ANSWER: True
RATIONALE: Correct
E-commerce is buying and selling goods and services over the Internet. E-business
encompasses all the activities a company performs in selling and buying products and
services using computers and communication technologies. E-commerce is part of e-
business. However, the two terms are often used interchangeably. See 8-1: Defining E-
Commerce
POINTS: 1
DIFFICULTY: Easy
REFERENCES: Define e-commerce and describe its advantages, disadvantages, and business
models.
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES: MIS.10e.8.1
TOPICS: E-commerce
KEYWORDS: Remember
DATE CREATED: 10/22/2019 1:31 PM
DATE MODIFIED: 10/22/2019 1:31 PM

2. E-business excludes transactions that generate demand for goods and services.
a. True
b. False
ANSWER: False
RATIONALE: Correct
E-business includes not only transactions that center on buying and selling goods and
services to generate revenue but also transactions that generate demand for goods and
services, offer sales support and customer service, and facilitate communication between
business partners. See 8-1: Defining E-Commerce
POINTS: 1
DIFFICULTY: Easy
REFERENCES: Define e-commerce and describe its advantages, disadvantages, and business
models.
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES: MIS.10e.8.1
TOPICS: E-commerce
KEYWORDS: Remember
DATE CREATED: 10/22/2019 1:31 PM
DATE MODIFIED: 10/22/2019 1:31 PM

3. Outbound logistics, a primary activity in Michael Porter’s value chain, includes tasks associated with receiving, storing,

Copyright Cengage Learning. Powered by Cognero. Page 1

,Module 08: eCommerce
and converting raw materials to finished goods.
a. True
b. False
ANSWER: False
RATIONALE: Correct
Outbound logistics, a primary activity in Michael Porter’s value chain, includes tasks
associated with moving and storing products, from the end of the production line to end
users or distribution centers. See 8-1: Defining E-Commerce
POINTS: 1
DIFFICULTY: Easy
REFERENCES: Define e-commerce and describe its advantages, disadvantages, and business
models.
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES: MIS.10e.8.1
TOPICS: Value chain and e-commerce
KEYWORDS: Remember
DATE CREATED: 10/22/2019 1:31 PM
DATE MODIFIED: 10/22/2019 1:31 PM

4. Click-and-brick e-commerce struggles to incorporate online interaction.
a. True
b. False
ANSWER: False
RATIONALE: Correct
Click-and-brick e-commerce capitalizes on the advantages of online interaction with their
customers yet retains the benefits of having a physical store location. See 8-1: Defining E-
Commerce
POINTS: 1
DIFFICULTY: Easy
REFERENCES: Define e-commerce and describe its advantages, disadvantages, and business
models.
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES: MIS.10e.8.1
TOPICS: Value chain and e-commerce
KEYWORDS: Remember
DATE CREATED: 10/22/2019 1:31 PM
DATE MODIFIED: 10/22/2019 1:31 PM

5. E-commerce provides product acknowledgements through phone calls and faxes.
a. True
b. False
ANSWER: False
RATIONALE: Correct
E-commerce is buying and selling goods and services over the Internet. E-commerce
Copyright Cengage Learning. Powered by Cognero. Page 2

,Module 08: eCommerce

provides product acknowledgements through e-mail, Web sites, and electronic data
interchange. See 8-1: Defining E-Commerce
POINTS: 1
DIFFICULTY: Easy
REFERENCES: Define e-commerce and describe its advantages, disadvantages, and business
models.
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES: MIS.10e.8.1
TOPICS: E-commerce
KEYWORDS: Remember
DATE CREATED: 10/22/2019 1:31 PM
DATE MODIFIED: 10/22/2019 1:31 PM

6. Government and nonbusiness organizations are prohibited from using e-commerce applications.
a. True
b. False
ANSWER: False
RATIONALE: Correct
Many government and other nonbusiness organizations use e-commerce applications,
including the Department of Defense, the Internal Revenue Service, and the Department of
the Treasury. See 8-2: Major Categories of E-Commerce
POINTS: 1
DIFFICULTY: Easy
REFERENCES: Explain the major categories of e-commerce.
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES: MIS.10e.8.2
TOPICS: E-commerce types and models
KEYWORDS: Understand
DATE CREATED: 10/22/2019 1:31 PM
DATE MODIFIED: 10/22/2019 1:31 PM

7. Universities are an example of nonbusiness organizations that use e-commerce applications.
a. True
b. False
ANSWER: True
RATIONALE: Correct
Universities are an example of nonbusiness organizations that use e-commerce
applications; for example, many universities use Web technologies for online classes,
registration, and grade reporting. See 8-2: Major Categories of E-Commerce
POINTS: 1
DIFFICULTY: Easy
REFERENCES: Explain the major categories of e-commerce.
QUESTION TYPE: True / False

Copyright Cengage Learning. Powered by Cognero. Page 3

, Module 08: eCommerce

HAS VARIABLES: False
LEARNING OBJECTIVES: MIS.10e.8.2
TOPICS: E-commerce types and models
KEYWORDS: Understand
DATE CREATED: 10/22/2019 1:31 PM
DATE MODIFIED: 10/22/2019 1:31 PM

8. Service and support are more important in e-commerce than in traditional commerce, given that e-commerce companies
do not have a physical location to help maintain current customers.
a. True
b. False
ANSWER: True
RATIONALE: Correct
Service and support are more important in e-commerce than in traditional commerce, given
that e-commerce companies do not have a physical location to help maintain current
customers. See 8-3: B2C E-Commerce Cycle
POINTS: 1
DIFFICULTY: Easy
REFERENCES: Describe the five major activities of the business-to-consumer e-commerce cycle.
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES: MIS.10e.8.3
TOPICS: Business-to-consumer e-commerce
KEYWORDS: Understand
DATE CREATED: 10/22/2019 1:31 PM
DATE MODIFIED: 10/22/2019 1:31 PM

9. The third-party exchange marketplace model is controlled by sellers and buyers.
a. True
b. False
ANSWER: False
RATIONALE: Correct
The third-party exchange marketplace model is not controlled by sellers or buyers. Instead,
it is controlled by a third party, and the marketplace generates revenue from the fees
charged for matching buyers and sellers. See 8-4: B2B E-Commerce: A Second Look
POINTS: 1
DIFFICULTY: Easy
REFERENCES: Summarize the four major models of business-to-business e-commerce.
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES: MIS.10e.8.4
TOPICS: E-commerce types and models
KEYWORDS: Apply
DATE CREATED: 10/22/2019 1:31 PM
DATE MODIFIED: 10/22/2019 1:31 PM
Copyright Cengage Learning. Powered by Cognero. Page 4

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