Mktg 3213: Advertising 3rd Edition
Chapter 1 well answered to pass
LO1-1 Define integrated marketing communications and explain its importance. -
correct answer ✔✔Marketers today realize that it is no longer possible to reach
and effectively persuade their audiences with traditional media alone—television,
radio, magazines, newspapers, direct mail, and outdoor. They need to combine
and coordinate those communications tools with public relations, personal selling,
sales promotion, and digital media to mount an effective marketing campaign.
Integrated Marketing Communications - correct answer ✔✔the coordination and
integration of brand messages from a variety of sources
LO1-2 Define advertising and distinguish it from other forms of marketing
communications. - correct answer ✔✔
Marketing Communications - correct answer ✔✔The various efforts and tools
companies use to communicate with customers and prospects, including
newspaper ads, event sponsorship, publicity, telemarketing, digital ads, and
coupons, to mention just a few.
Advertising - correct answer ✔✔a paid, mediated form of communication from an
identifiable source, designed to persuade the receiver to take some action, now or
in the future.
, Consumers - correct answer ✔✔People who buy products and services for their
own, or someone else's, personal use.
Public Service Announcements (PSAs) - correct answer ✔✔An advertisement
serving the public interest, often for a nonprofit organization, carried by the media
at no charge.
Advertising Medium - correct answer ✔✔any nonpersonal means used to present
an ad to its target audience.
Media - correct answer ✔✔A plural form of medium, referring to communications
vehicles paid to present an advertisement to their target audience. Most often
used to refer to radio and television networks, stations that have new reporters,
and publications that carry news and advertising.
Word-of-Mouth Advertising (WOM) - correct answer ✔✔The passing of
information, especially product recommendations, in an informal, unpaid, person-
to-person manner, rather than by advertising or other forms of traditional
marketing.
Mass Media - correct answer ✔✔Print or broadcast media that reach very large
audiences. Mass media include radio, television, newspapers, magazines, and
billboards.
Goods - correct answer ✔✔Tangible products such as suits, soap, and soft drinks.
Chapter 1 well answered to pass
LO1-1 Define integrated marketing communications and explain its importance. -
correct answer ✔✔Marketers today realize that it is no longer possible to reach
and effectively persuade their audiences with traditional media alone—television,
radio, magazines, newspapers, direct mail, and outdoor. They need to combine
and coordinate those communications tools with public relations, personal selling,
sales promotion, and digital media to mount an effective marketing campaign.
Integrated Marketing Communications - correct answer ✔✔the coordination and
integration of brand messages from a variety of sources
LO1-2 Define advertising and distinguish it from other forms of marketing
communications. - correct answer ✔✔
Marketing Communications - correct answer ✔✔The various efforts and tools
companies use to communicate with customers and prospects, including
newspaper ads, event sponsorship, publicity, telemarketing, digital ads, and
coupons, to mention just a few.
Advertising - correct answer ✔✔a paid, mediated form of communication from an
identifiable source, designed to persuade the receiver to take some action, now or
in the future.
, Consumers - correct answer ✔✔People who buy products and services for their
own, or someone else's, personal use.
Public Service Announcements (PSAs) - correct answer ✔✔An advertisement
serving the public interest, often for a nonprofit organization, carried by the media
at no charge.
Advertising Medium - correct answer ✔✔any nonpersonal means used to present
an ad to its target audience.
Media - correct answer ✔✔A plural form of medium, referring to communications
vehicles paid to present an advertisement to their target audience. Most often
used to refer to radio and television networks, stations that have new reporters,
and publications that carry news and advertising.
Word-of-Mouth Advertising (WOM) - correct answer ✔✔The passing of
information, especially product recommendations, in an informal, unpaid, person-
to-person manner, rather than by advertising or other forms of traditional
marketing.
Mass Media - correct answer ✔✔Print or broadcast media that reach very large
audiences. Mass media include radio, television, newspapers, magazines, and
billboards.
Goods - correct answer ✔✔Tangible products such as suits, soap, and soft drinks.
