Entr 3312 (exam 2) weekly quizzes with verified
correct solutions
1. In Blue Ocean Strategy, a captures the current Value Innovation
state of play in a known market
2. In BOS, by reducing or eliminating some reduce costs (maybe)
strategy fac- tors, you can:
3. Blue Ocean strategies are More about
opportunity
maximizing and risk
mini- mizing
4. Three characteristics of a good Blue Ocean Focus, divergence, and a
Strategy are
compelling tagline
5. What was the length of time the authors used to sam- over 100
years
ple the history of Blue Ocean creation?
6. Developing a firm's strategy canvas focuses on
7. What is the cornerstone of Blue Ocean Strategy? Create Value Innovation
8. Companies that achieve Value Innovation pursue ditterentiation
and
low cost simultaneously
9. NetJets is an example of a company that used Looking across
which path?
alternative industries
10. What is the second principle of Blue Ocean Strategy? Focus on
the big picture,
not the numbers
11. Barnes & Noble is an example of a company
1/
7
, Entr 3312 (exam 2) weekly quizzes with verified
correct solutions
that looked across what path? Looking across comple-
mentary products
12. Starbucks launched the Starbucks Digital
Network
Functional-emotional ori-
(SDN) as a strategy to enhance the stores' atmosphere. entation
2/
7
correct solutions
1. In Blue Ocean Strategy, a captures the current Value Innovation
state of play in a known market
2. In BOS, by reducing or eliminating some reduce costs (maybe)
strategy fac- tors, you can:
3. Blue Ocean strategies are More about
opportunity
maximizing and risk
mini- mizing
4. Three characteristics of a good Blue Ocean Focus, divergence, and a
Strategy are
compelling tagline
5. What was the length of time the authors used to sam- over 100
years
ple the history of Blue Ocean creation?
6. Developing a firm's strategy canvas focuses on
7. What is the cornerstone of Blue Ocean Strategy? Create Value Innovation
8. Companies that achieve Value Innovation pursue ditterentiation
and
low cost simultaneously
9. NetJets is an example of a company that used Looking across
which path?
alternative industries
10. What is the second principle of Blue Ocean Strategy? Focus on
the big picture,
not the numbers
11. Barnes & Noble is an example of a company
1/
7
, Entr 3312 (exam 2) weekly quizzes with verified
correct solutions
that looked across what path? Looking across comple-
mentary products
12. Starbucks launched the Starbucks Digital
Network
Functional-emotional ori-
(SDN) as a strategy to enhance the stores' atmosphere. entation
2/
7
