2024 PEER SUPPORT SPECIALIST CERTIFICATION EXAM ACTUAL QUESTIONS AND CORRECT DETAILED ANSWERS (100% CORRECT VERIFIED SOLUTIONS) A NEW UPDATED VERSION 2024

NorthernkTrailkOutfitterskwantsktokcompilekakreportkofkEmailkMetricskacrosskallkjobskdeployedkinktheklastksixk
monthskandkcorrelatekthosekmetricsktoksingleksubscriberskandktheirkcorrespondingkdatakfromkdatakextensio
ns.kWhatkshouldkbekusedktokpullkthiskdatakperkthekrequirements?



A.kListkFilter

B.kScheduledkAutomation

C.kSQLkQuery

D.kStandardkTrackingkExtractkkkkAns✔✔-kC.kSQLkQuery



NTOkwantskankupcomingkemailktokincludekloyaltykpointskavailablekforktheksubscriber.kLoyaltykpointskarekavai
lablekinkakdatakextensionkandkrelatektoktheksubscriberkonkSuscriberKey.



Howkcouldktheykachievekthiskpersonalization?



A.kUsekthekEinsteinkContentkcontentkblockkinkthekemail

B.kUsekthek%%_subscriberkey%%kstringkinkthekemail

C.kUsekAMPscriptktokakdokakLookup()

D.kUsekakpersonalizationkstringkfromkthekHTMLkeditorktabkkkkAns✔✔-kC.kUsekAMPscriptktokakdokakLookup()



Akmarketerkneedsktoksplitkupkankaudienceklocatedkinkakdatakextension.



Inkwhichktwokwayskcouldkthekdatakextensionkpopulationkbekdividedkwktheksplitkaction?

,A.kRandomkgroupkbykpercentage

B.kRandomkgroupkbykfixedknumber

C.kClickerskbykdaykrange

D.kOpenerskbykdaykrangekkkkAns✔✔-kA.kRandomkgroupkbykpercentage

B.kRandomkgroupkbykfixedknumber



NTOkuseskakMasterkSubscriberkdatakextensionktokmanagektheirksubscribers.kTheyksendkakmonthlykeducatio
nalknewsletterkaskwellkaskakweeklykpromotionalkcampaign.



Howkshouldksubscriberkpreferenceskbekmanaged?



A.kCreatekaksuppressionklistkforkeachkcommunicationktypekandkassociatekthekemailskwithktheseksuppression
klistskduringktheksend



B.kCreatekfilterskforkeachkcommunicationktypekandkselectkthekresultingkdatakextensionskwithkthekemailskdur
ingktheksend

C.kCreatekBooleankprofilekattributeskforkeachkcommunicationktypekfromkwhichktokquerykandkpopulatekaudi
enceskforkeachksend

D.kCreatekpublicationklistskforkeachkcommunicationktypekandkassociatekthekemailskwithkthekpublicationsklist
skduringktheksendkkkkAns✔✔-
kD.kCreatekpublicationklistskforkeachkcommunicationktypekandkassociatekthekemailskwithkthekpublicationsklis

tskduringktheksend



NTokuseskAutomationkStudioktokimportktheirkMasterkSubscriberklist.kTheykwantktokenablektheirkregionalkma
rketersktokrefreshktheirksubscriberskfromkthekMasterkSubscriberklistkpriorktokeachksend.kTheirkregionalkmark
eterskareknotktechnicalkandkpreferktokavoidkwritingkcode.



A.kSQLkQuery

B.kDatakExtract

C.kFilterkActivity

D.kScriptkActivitykkkkAns✔✔-kC.kFilterkActivity

,OncekakMeasurekiskcreated,kwherekcouldkitkbekleveragedkaskcriteria?



A.kWithinkakSQLkQuerykActivity

B.kWithinkakDatakExtract

C.kWithinkakDatakFilter

D.kWithinkakSSJSkactivitykkkkAns✔✔-kC.kWithinkakDatakFilter



Whenkusingkakmobile-optimizedktemplate,kwhichktwokitemskcausekthekmobileklayoutktokdisplay?



Choosek2

A.kThekscreenksizekofkthekdevicekusedktokviewkthekemail

B.kCSSk@mediakquerieskpresentkinkthekemailkHTML

C.kThekemailkclientkdetectionktrackingkpixel

D.kAksubscriberkattributekthatkdictateskakmobileklayoutkpreferencekkkkAns✔✔-
kA.kThekscreenksizekofkthekdevicekusedktokviewkthekemail



B.kCSSk@mediakquerieskpresentkinkthekemailkHTML



WhatkoccurskwhenkaksubscriberkMasterkUnsubscribes?



A.kSubscriberkstatuskisksetktok'Unsubscribekonkthekmasterklistkonly

B.kSubscriberkstatuskisksetktok'Unsubscribed'konkallklistskandkthekmasterklist

C.kSubscriberkiskfilteredkintokankUnsubscribeklist

D.kSubscriberkiskaddedktokthekglobalkopt-outklistkkkkAns✔✔-
kB.kSubscriberkstatuskisksetktok'Unsubscribed'konkallklistskandkthekmasterklist




Akmarketerkneedsktokupdate,kbutknotkoverwrite,kakdatakextensionknightlykbasedkonkdatakfileskreceivedkonkt
hekSFTP.



Whatkiskrequiredkforkthekdataktokbekupdated?

A.kSubscriberkKey

, B.kMultiplekPrimarykKeys

C.kSendkRelationship

D.kPrimarykKeykkkkAns✔✔-kD.kPrimarykKey



NorthernkTrailkOutfitter'skmarketingkteamkhaskbeenktaskedkwithksettingkupkakthankkyoukemailkpersonalizedk
withktheksubscriberkpreferenceskandksentkoutkeveryktimekaksubscriberkmakeskakpurchase.



Whichktwokfunctionalitieskand/orktoolskarekavailablektoksetkthiskup?

Choosek2

A.kTriggeredkSends

B.kDynamickContent

C.kHTMLkPastekEmails

D.kSMSkSendskkkkAns✔✔-kA.kTriggeredkSends

B.kDynamickContent



NorthernkTrailkOutfitterskwantsktokautomatekdatakfeedskintokMarketingkCloud,kandkarektryingktoksetkupkakda
takimportkactivitieskthatkkickkoffkautomaticallykoncekakfilekiskplacedkonkthekSFTP,konkakrecurringknightlykbasis
.



Whatktypekofkautomationkcouldkbekthekdriverkofkthiskdatakimportksetup?

A.kDatakEventkAutomation

B.kScheduledkAutomation

C.kAPIkEventkAutomation

D.kFilekDropkAutomationkkkkAns✔✔-kA.kDatakEventkAutomation



NorthernkTrailkOutfitterskhaskseveralkfileskusedkforkdailykemailksends.kThesekfileskarrivekfromkakdatakwareho
usekandkareksentktokthekEnhancedkSFTPksite.kThekfileskneedktokbekimportedkintokMarketingkCloudkasksoonka
sktheykarrivektokensureknearkreal-
timekengagement.kThekarrivalktimekofkthekfileskvarykbykseveralkhourskfromkday-to-day.



Whatktoolkshouldkbekusedktokimportkthekfiles?