MKT 300 Study Guide Exam 3 questions n
answers rated
1. The internet can be referred to as a
pull
medium be-
cause users determine which websites they are
going to view.
2. Internet sites that allow users to share photos, videos, media-
sharing sites
and podcasts are called .
3. Delta Airlines encourages customers to post credibility
reviews on its company website or Facebook
page in the hopes of increasing the company's
.
beacon technology
4. Devices that trigger a retailer's app to display
custom messages and promotions are known
as .
5. As consumers become more informed about their op- low-priced;
grown
tions, the demand for products has .
6. Two trends that have caused consumer- the
generated in- formation to gain importance marketing
are mix.
8. allows
customers
to express
their needs
7. The growing use of two-day and next-day and wants
delivery by online companies best relates to directly to a
the variable of company in
1/
15
, MKT 300 Study Guide Exam 3 questions n
answers rated
response to its market- ing communications. the increase of
consumers sharing
their opinions through
digital media and
consumer's mistrust of
in- formation from
corpora- tions
distribution
Interactivity
9. Accessibility
2/
15
answers rated
1. The internet can be referred to as a
pull
medium be-
cause users determine which websites they are
going to view.
2. Internet sites that allow users to share photos, videos, media-
sharing sites
and podcasts are called .
3. Delta Airlines encourages customers to post credibility
reviews on its company website or Facebook
page in the hopes of increasing the company's
.
beacon technology
4. Devices that trigger a retailer's app to display
custom messages and promotions are known
as .
5. As consumers become more informed about their op- low-priced;
grown
tions, the demand for products has .
6. Two trends that have caused consumer- the
generated in- formation to gain importance marketing
are mix.
8. allows
customers
to express
their needs
7. The growing use of two-day and next-day and wants
delivery by online companies best relates to directly to a
the variable of company in
1/
15
, MKT 300 Study Guide Exam 3 questions n
answers rated
response to its market- ing communications. the increase of
consumers sharing
their opinions through
digital media and
consumer's mistrust of
in- formation from
corpora- tions
distribution
Interactivity
9. Accessibility
2/
15
