Test 2 MKT 300, Jim Karrh, University of Alabama,
Fall 2025 questions well answered to pass
1. What are the five
(potential) steps of the Problem Recognition
consumer's deci- sion- Information Search
making process? Evaluation of Alternatives
Purchase
Post purchase evaluation
2. What are the three major
cate- gories of influence on Situation
the deci- sion-making
process? al
Psychologic
3. What happens when a al Social
customer
They will decide to either use a Internal Search or
External
decides to conduct a Information Search
Search
4. Internal Search An information search in which buyers search their
memories for information about products that
might solve their problem
5. External Search An information search in which buyers seek
information from sources other than their
memories
6. Evoked Set the brands or products that first come to mind, in
response to some prompt or need
7. Consideration set A group of brands within a product category that a
buyer views as alternatives for possible purchase
8. Evaluative criteria Objective and subjective product characteristics
that are important to a buyer
9. What is buyer's remorse? Feeling regret or concern after making a large
1/
17
,Test 2 MKT 300, Jim Karrh, University of Alabama,
Fall 2025 questions well answered to pass
purchase
10. What are the three types of
con- sumer decision making?
2/
17
, Test 2 MKT 300, Jim Karrh, University of Alabama,
Fall 2025 questions well answered to pass
Routinized Response Behavior
Limited Decision Making
Extended Decision Making
11. Perception The process of selecting, organizing, and interpreting
in- formation inputs to produce meaning
12. Information inputs Sensations received through sight, taste, hearing,
smell,
and touch
13. Selective exposure The process by which some inputs are selected to
reach
awareness and others are not
14. The selective nature of
percep- tion may result in two Selective distortion and Selective retention
conditions:
15. Selective distortion An individual's changing or twisting of information
that is
inconsistent with personal feelings or beliefs
16. Selective retention Remembering information inputs that support
personal
feelings and beliefs and forgetting inputs that do not
17. What are the three steps to
the election process? Selection
Perceptual Organization
Interpretation
18. Motivation The inner driving forces or reasons behind an
individual's actions and behaviors
3/
17
Fall 2025 questions well answered to pass
1. What are the five
(potential) steps of the Problem Recognition
consumer's deci- sion- Information Search
making process? Evaluation of Alternatives
Purchase
Post purchase evaluation
2. What are the three major
cate- gories of influence on Situation
the deci- sion-making
process? al
Psychologic
3. What happens when a al Social
customer
They will decide to either use a Internal Search or
External
decides to conduct a Information Search
Search
4. Internal Search An information search in which buyers search their
memories for information about products that
might solve their problem
5. External Search An information search in which buyers seek
information from sources other than their
memories
6. Evoked Set the brands or products that first come to mind, in
response to some prompt or need
7. Consideration set A group of brands within a product category that a
buyer views as alternatives for possible purchase
8. Evaluative criteria Objective and subjective product characteristics
that are important to a buyer
9. What is buyer's remorse? Feeling regret or concern after making a large
1/
17
,Test 2 MKT 300, Jim Karrh, University of Alabama,
Fall 2025 questions well answered to pass
purchase
10. What are the three types of
con- sumer decision making?
2/
17
, Test 2 MKT 300, Jim Karrh, University of Alabama,
Fall 2025 questions well answered to pass
Routinized Response Behavior
Limited Decision Making
Extended Decision Making
11. Perception The process of selecting, organizing, and interpreting
in- formation inputs to produce meaning
12. Information inputs Sensations received through sight, taste, hearing,
smell,
and touch
13. Selective exposure The process by which some inputs are selected to
reach
awareness and others are not
14. The selective nature of
percep- tion may result in two Selective distortion and Selective retention
conditions:
15. Selective distortion An individual's changing or twisting of information
that is
inconsistent with personal feelings or beliefs
16. Selective retention Remembering information inputs that support
personal
feelings and beliefs and forgetting inputs that do not
17. What are the three steps to
the election process? Selection
Perceptual Organization
Interpretation
18. Motivation The inner driving forces or reasons behind an
individual's actions and behaviors
3/
17
