Google Digital Garage Study 107
Questions With Already Solved Correctly
Answers
Taking a business online can involve many different steps. When starting out, which
activity could be a part of this process? CORRECT ANSWERS Creating a business
listing in online local directories
What is an easy was for visitors to learn about a business while visiting a website?
CORRECT ANSWERS Browsing your product pages and reviewing the Frequently
Asked Questions page
What is a key benefit of having online presence for a business? CORRECT ANSWERS
Being visible when people search for a business like yours
What is a tool that helps you measure the success of your website? CORRECT
ANSWERS Analytics
What is a true statement when it comes to taking a business online? CORRECT
ANSWERS use analytics to make informed decisions
What is a true statement when marketing your business online? CORRECT ANSWERS
social media is a great way to engage your audience
What is a true statement when it comes to developing a web presence for a business?
CORRECT ANSWERS mobile apps enable your customers to purchase your products
without being on your website
What is web server? CORRECT ANSWERS a computer connected to the internet with
software that allows it to host all the components of your website
What is a shortcut to other pages on your site or elsewhere on the web? CORRECT
ANSWERS hyperlink
What is one particular thing you would want to exclude from your website? CORRECT
ANSWERS a lot of deep scientific information and detailed statistics
What is an example of a 'call to action' on a website? CORRECT ANSWERS a 'get
directions to our store' button which when clicked, redirects to a map displaying
directions to the store based on the customer's current address
What should you consider when developing your website content? CORRECT
ANSWERS what your customers are looking for
, What is the first step in creating an online business strategy? CORRECT ANSWERS
Identifying business goals
What is the purpose of the "see, think, do, care' framework? CORRECT ANSWERS to
help a business understand the customer journey online
Why is optimizing customer touch-points online beneficial for businesses? CORRECT
ANSWERS It provides customers with value every time they come into contact with a
brand, helping build trust
Once you have worked our your unique selling point (USP), how would you use it in a
long-term online strategy? CORRECT ANSWERS incorporate it within marketing
materials across all channels to help raise customer awareness
What type of information can KPIs provide? CORRECT ANSWERS long-term
projections
Why are search engines a great place for a business to be found? CORRECT
ANSWERS people who search are actively looking for information, products or service
What tech do search engines use to 'crawl' websites? CORRECT ANSWERS bots
What can help a search engine understand what your page is about? CORRECT
ANSWERS the title tag
Spending money on search advertising influences how your website appears in?
CORRECT ANSWERS the search results page
What is an important factor in the paid search auction system? CORRECT ANSWERS
how relevant your ads are
What can Google Search Console help you do? CORRECT ANSWERS it helps you
understand which keywords people are searching for on Google
What is a factor you should consider when optimizing your website for search engines?
CORRECT ANSWERS site popularity
What should be the first step of a structured SEO plan? CORRECT ANSWERS
keyword research
When it comes to search ads, what could dictate how an ad will perform against a
competitor? CORRECT ANSWERS bid value
Short strings of specific keywords with low search volume are called? CORRECT
ANSWERS long-tailed keywords
Questions With Already Solved Correctly
Answers
Taking a business online can involve many different steps. When starting out, which
activity could be a part of this process? CORRECT ANSWERS Creating a business
listing in online local directories
What is an easy was for visitors to learn about a business while visiting a website?
CORRECT ANSWERS Browsing your product pages and reviewing the Frequently
Asked Questions page
What is a key benefit of having online presence for a business? CORRECT ANSWERS
Being visible when people search for a business like yours
What is a tool that helps you measure the success of your website? CORRECT
ANSWERS Analytics
What is a true statement when it comes to taking a business online? CORRECT
ANSWERS use analytics to make informed decisions
What is a true statement when marketing your business online? CORRECT ANSWERS
social media is a great way to engage your audience
What is a true statement when it comes to developing a web presence for a business?
CORRECT ANSWERS mobile apps enable your customers to purchase your products
without being on your website
What is web server? CORRECT ANSWERS a computer connected to the internet with
software that allows it to host all the components of your website
What is a shortcut to other pages on your site or elsewhere on the web? CORRECT
ANSWERS hyperlink
What is one particular thing you would want to exclude from your website? CORRECT
ANSWERS a lot of deep scientific information and detailed statistics
What is an example of a 'call to action' on a website? CORRECT ANSWERS a 'get
directions to our store' button which when clicked, redirects to a map displaying
directions to the store based on the customer's current address
What should you consider when developing your website content? CORRECT
ANSWERS what your customers are looking for
, What is the first step in creating an online business strategy? CORRECT ANSWERS
Identifying business goals
What is the purpose of the "see, think, do, care' framework? CORRECT ANSWERS to
help a business understand the customer journey online
Why is optimizing customer touch-points online beneficial for businesses? CORRECT
ANSWERS It provides customers with value every time they come into contact with a
brand, helping build trust
Once you have worked our your unique selling point (USP), how would you use it in a
long-term online strategy? CORRECT ANSWERS incorporate it within marketing
materials across all channels to help raise customer awareness
What type of information can KPIs provide? CORRECT ANSWERS long-term
projections
Why are search engines a great place for a business to be found? CORRECT
ANSWERS people who search are actively looking for information, products or service
What tech do search engines use to 'crawl' websites? CORRECT ANSWERS bots
What can help a search engine understand what your page is about? CORRECT
ANSWERS the title tag
Spending money on search advertising influences how your website appears in?
CORRECT ANSWERS the search results page
What is an important factor in the paid search auction system? CORRECT ANSWERS
how relevant your ads are
What can Google Search Console help you do? CORRECT ANSWERS it helps you
understand which keywords people are searching for on Google
What is a factor you should consider when optimizing your website for search engines?
CORRECT ANSWERS site popularity
What should be the first step of a structured SEO plan? CORRECT ANSWERS
keyword research
When it comes to search ads, what could dictate how an ad will perform against a
competitor? CORRECT ANSWERS bid value
Short strings of specific keywords with low search volume are called? CORRECT
ANSWERS long-tailed keywords
