MKT 300 Exam 4 Study Guide Cherie Moman
correctly answered already passed
1. The supply chain begins with and
ends with . raw meterials; product
for the end consumer
2. A marketing channel is defined as a group of individu- direct the flow of
products
als and organizations that - from producers to con-
sumers within the
supply chain.
3. Starbucks has an agreement with PepsiCo
through which Pepsi distributes Starbucks coffee Strategic Channel Alliance
drink, Frap- puccino, to grocery stores and other
retail outlets. This is an example known as
4. Companies are increasingly using to Multichannel
distribution
respond to changing consumer preferences to be
able to buy a product wherever and whenever
they desire.
5. Having products available when customers want them time utility
to create
6. katerina fell in love with a pair of shoes she saw place
lizzza wearing on instagram. katerina
immediately went to the zappos app on her
phone, found the shoes, and ordered them for
herself. In this case zappos is provid- ing utility .
7. Large retailers such as Macy's and Kohl's are
most likely to participate in which marketing
channel? producer, retailers,
and consumers
8. Eliminating a wholesaler from a marketing channel will eliminate the
function per-
1/
10
, MKT 300 Exam 4 Study Guide Cherie Moman
correctly answered already passed
not formed by the
wholesaler
9. digital distribution
2/
10
correctly answered already passed
1. The supply chain begins with and
ends with . raw meterials; product
for the end consumer
2. A marketing channel is defined as a group of individu- direct the flow of
products
als and organizations that - from producers to con-
sumers within the
supply chain.
3. Starbucks has an agreement with PepsiCo
through which Pepsi distributes Starbucks coffee Strategic Channel Alliance
drink, Frap- puccino, to grocery stores and other
retail outlets. This is an example known as
4. Companies are increasingly using to Multichannel
distribution
respond to changing consumer preferences to be
able to buy a product wherever and whenever
they desire.
5. Having products available when customers want them time utility
to create
6. katerina fell in love with a pair of shoes she saw place
lizzza wearing on instagram. katerina
immediately went to the zappos app on her
phone, found the shoes, and ordered them for
herself. In this case zappos is provid- ing utility .
7. Large retailers such as Macy's and Kohl's are
most likely to participate in which marketing
channel? producer, retailers,
and consumers
8. Eliminating a wholesaler from a marketing channel will eliminate the
function per-
1/
10
, MKT 300 Exam 4 Study Guide Cherie Moman
correctly answered already passed
not formed by the
wholesaler
9. digital distribution
2/
10
