MKT 300 Exam 3 UA Moman questions well
answered already passed
1. The internet can be referred to as a medium
Pull because users determine which websites they
are go- ing to view
2. Internet sites that allow users to share photos, videos, Social Media
(Me-
and podcasts are called dia-sharing sites) Credibility
3. Delta Airlines encourages customers to post
reviews on its company website or Facebook
page in the hopes of increasing the company's
Beacon technology
4. Devices that trigger a retailer's app to
display custom messages and promotions
are known as
5. Two trends that have cause consumer- The increase of con-
generated in- formation to gain importance sumers sharing their
are and opin- ions through
digital me- dia.
Consumer's mistrust of
in- formation from
corpora- tions
Customer feedback
6. allows customers to express (inter-
their
needs and wants directly to a company in response to activity)
its marketing communications
7. Marketers' ability to obtain digital informatio
1/
16
,MKT 300 Exam 3 UA Moman questions well
answered already passed
n is re- ferred to as Accessibility
8. The ability of a marketer to identify customers
before they make a purchase is called Addressability
2/
16
, MKT 300 Exam 3 UA Moman questions well
answered already passed
9. that can allow almost real-timeKey Performance Indica-
measurement and evaluation should be embedded at tors (KPIs)
the onset of a social media strategy
10. Due to external pressures and concerns for Control
privacy, Yahoo now has an opt-out option for
internet-based advertising. This is an
example of
Application (App)
11. Home Depot has an IOS program that allows
users to match colors in photographs with the
store's selection of carpets. This is an example
of a(n) Electronic Marketing
12. refers to the strategic process
of dis- tributing, promoting, and pricing
products, and dis- covering the desires of
customers using digital media and digital
marketing
13. The consists of a product's fundamental Core Product
utility or main benefit and usually addresses a
funda- mental need of the consumer
14. A(n) is a tangible physical entity Product/Good
15. Although Sergei's grandfather still prefers 16. A(n)
using the land line, he just bough his first cell signifies
phone. Sergei's grandfather is most likely that the
oriented toward the past and is a member of owner has
the group exclu- sive
use of a
3/
16
answered already passed
1. The internet can be referred to as a medium
Pull because users determine which websites they
are go- ing to view
2. Internet sites that allow users to share photos, videos, Social Media
(Me-
and podcasts are called dia-sharing sites) Credibility
3. Delta Airlines encourages customers to post
reviews on its company website or Facebook
page in the hopes of increasing the company's
Beacon technology
4. Devices that trigger a retailer's app to
display custom messages and promotions
are known as
5. Two trends that have cause consumer- The increase of con-
generated in- formation to gain importance sumers sharing their
are and opin- ions through
digital me- dia.
Consumer's mistrust of
in- formation from
corpora- tions
Customer feedback
6. allows customers to express (inter-
their
needs and wants directly to a company in response to activity)
its marketing communications
7. Marketers' ability to obtain digital informatio
1/
16
,MKT 300 Exam 3 UA Moman questions well
answered already passed
n is re- ferred to as Accessibility
8. The ability of a marketer to identify customers
before they make a purchase is called Addressability
2/
16
, MKT 300 Exam 3 UA Moman questions well
answered already passed
9. that can allow almost real-timeKey Performance Indica-
measurement and evaluation should be embedded at tors (KPIs)
the onset of a social media strategy
10. Due to external pressures and concerns for Control
privacy, Yahoo now has an opt-out option for
internet-based advertising. This is an
example of
Application (App)
11. Home Depot has an IOS program that allows
users to match colors in photographs with the
store's selection of carpets. This is an example
of a(n) Electronic Marketing
12. refers to the strategic process
of dis- tributing, promoting, and pricing
products, and dis- covering the desires of
customers using digital media and digital
marketing
13. The consists of a product's fundamental Core Product
utility or main benefit and usually addresses a
funda- mental need of the consumer
14. A(n) is a tangible physical entity Product/Good
15. Although Sergei's grandfather still prefers 16. A(n)
using the land line, he just bough his first cell signifies
phone. Sergei's grandfather is most likely that the
oriented toward the past and is a member of owner has
the group exclu- sive
use of a
3/
16
