MKT 300 EXAM 1 Moman questions and answers
already passed
1. Customers The purchasers of organizations' products
2. Marketing pricing, creating, distributing, promoting goods, services, and ideas
3. product a good, service, or idea
4. target market group of customers that an organization focuses its market ettorts
5. marketing mix price, place, product, and promotion
6. value a customer's belief they have a benefit relative to purchasing the
product
7. exchanges transfer of goods, services, or ideas in return for something of value
8. Marketing outside forces like economic, political, legal and regulatory,
Envi- sociocultural, techno- logical, and competitive forces
ronment
9. stakeholders constituents who have a stake or claim in a product or organization
10. market organization wide commitment to researching and responding to
orienta- tion customer needs
11. marketing
con- cept idea that organization needs to satisfy custoemrs
12. green marketing marketing while keeping the environment in mind, thus creating
relationships with customers
13. relationship long term mutually satisfying, buyer seller relationships
mar- keting
14. Customer a business philosophy and set of strategies, programs, and systems that
Rela- focus on
1/
11
, MKT 300 EXAM 1 Moman questions and answers
already passed
tionship Manage- identifying and building loyalty among the firm's most valued
customers
ment (CRM)
2/
11
already passed
1. Customers The purchasers of organizations' products
2. Marketing pricing, creating, distributing, promoting goods, services, and ideas
3. product a good, service, or idea
4. target market group of customers that an organization focuses its market ettorts
5. marketing mix price, place, product, and promotion
6. value a customer's belief they have a benefit relative to purchasing the
product
7. exchanges transfer of goods, services, or ideas in return for something of value
8. Marketing outside forces like economic, political, legal and regulatory,
Envi- sociocultural, techno- logical, and competitive forces
ronment
9. stakeholders constituents who have a stake or claim in a product or organization
10. market organization wide commitment to researching and responding to
orienta- tion customer needs
11. marketing
con- cept idea that organization needs to satisfy custoemrs
12. green marketing marketing while keeping the environment in mind, thus creating
relationships with customers
13. relationship long term mutually satisfying, buyer seller relationships
mar- keting
14. Customer a business philosophy and set of strategies, programs, and systems that
Rela- focus on
1/
11
, MKT 300 EXAM 1 Moman questions and answers
already passed
tionship Manage- identifying and building loyalty among the firm's most valued
customers
ment (CRM)
2/
11
