Google Digital Garage Take a Business
Global Exam With Complete Solutions
Matt runs an online vintage record store in the UK. He wants to expand into new
markets, but doesn't know where to begin.
What tools can help him choose his new market? CORRECT ANSWERS 1. Market
Insight Tools
2. Search trends by location
Matt has found out there's a growing market for vintage records in Portugal. He now
needs to identify insights on his new audience using a variety of tools.
Can you help him match the correct tool with its corresponding insight?
1. High search traffic on vintage record terms from Portugal
2. Low competition on search ads in Portugal
3. People in Portugal are looking at his website CORRECT ANSWERS 1. Google
Market Finder
2. Google Keyword Planner
3. Google Analytics
Matt needs to make sure his website is suitable for his Portuguese customers. He's
made a list of translation and localisation tasks.
Which items on his list relate to localisation? CORRECT ANSWERS 1. Adjusting
colloqualisms so they make sense in Portuguese
2. Calculating prices of the products in local currency.
3. Adjusting humourous product descriptions so they make sense in Portuguese
Matt's chosen his market, now it's time to find new customers.
He has a few ideas, but not all of them will reach his Portuguese audience.
Can you help him choose his best advertising ideas? CORRECT ANSWERS 1.
Advertise on Portuguese music websites
2. Use search ads driven by translated search
3. Set up Portuguese rampage for his store
Portugal seems like a good market for Matt to move into.
He's looked into the legal requirements of trading records in Portugal and is pleased to
find there aren't any.
Global Exam With Complete Solutions
Matt runs an online vintage record store in the UK. He wants to expand into new
markets, but doesn't know where to begin.
What tools can help him choose his new market? CORRECT ANSWERS 1. Market
Insight Tools
2. Search trends by location
Matt has found out there's a growing market for vintage records in Portugal. He now
needs to identify insights on his new audience using a variety of tools.
Can you help him match the correct tool with its corresponding insight?
1. High search traffic on vintage record terms from Portugal
2. Low competition on search ads in Portugal
3. People in Portugal are looking at his website CORRECT ANSWERS 1. Google
Market Finder
2. Google Keyword Planner
3. Google Analytics
Matt needs to make sure his website is suitable for his Portuguese customers. He's
made a list of translation and localisation tasks.
Which items on his list relate to localisation? CORRECT ANSWERS 1. Adjusting
colloqualisms so they make sense in Portuguese
2. Calculating prices of the products in local currency.
3. Adjusting humourous product descriptions so they make sense in Portuguese
Matt's chosen his market, now it's time to find new customers.
He has a few ideas, but not all of them will reach his Portuguese audience.
Can you help him choose his best advertising ideas? CORRECT ANSWERS 1.
Advertise on Portuguese music websites
2. Use search ads driven by translated search
3. Set up Portuguese rampage for his store
Portugal seems like a good market for Matt to move into.
He's looked into the legal requirements of trading records in Portugal and is pleased to
find there aren't any.
