PKG 101 Exam 1 review guide questions with
complete solutions
1. Packaging of Truth
defini- tion
10. 2nd Moment of Truth
2. What
functions
does
packaging
provide?
3. What
functions are
not required
4. Primary
packag- ing
5. Secondary
pack- aging
6. Tertiary
packag- ing
7. Stock
Keeping
Unit (SKU)
8. Four Types
of Consumer
Be- havior
9. 1st Moment
1/
11
, PKG 101 Exam 1 review guide questions with
complete solutions
A coordinated system of one unit for distribution. Examples: corrugated shipper filled with cartons
preparing goods for of toothpaste, palletized load of water bottle cases.
transport, distribution,
storage, retailing and use. A specific product's numeric identifier represented as a bar code
that allows inventory to be easily tracked and that is used to identify
Packaging provides the every product for sale in retail.
following functions:
Containment• 1. Extended Decision-Making
Communication• Con- 2. Limited Decision-Making
venience• Protection 3. Habitual Buying Behavior
4. Variety-Seeking Buying Behavior
Disposable, Promotional, or When the consumer picks up a product and makes a purchase decision
Single Portion of Product
When the consumer uses the product for the first time, usually after
Characterized by direct purchase. (Gifts and samples are an exception)
contact with the product.
Examples: tube for
toothpaste, bottle of water,
drum of oil
Characterized by making the
product retail ready.
Examples: carton containing
the tube of toothpaste, a
case of water bottles
When palletized, also
referred to as a Unit Load,
categorized by a grouping
of secondary packages into
2/
11
complete solutions
1. Packaging of Truth
defini- tion
10. 2nd Moment of Truth
2. What
functions
does
packaging
provide?
3. What
functions are
not required
4. Primary
packag- ing
5. Secondary
pack- aging
6. Tertiary
packag- ing
7. Stock
Keeping
Unit (SKU)
8. Four Types
of Consumer
Be- havior
9. 1st Moment
1/
11
, PKG 101 Exam 1 review guide questions with
complete solutions
A coordinated system of one unit for distribution. Examples: corrugated shipper filled with cartons
preparing goods for of toothpaste, palletized load of water bottle cases.
transport, distribution,
storage, retailing and use. A specific product's numeric identifier represented as a bar code
that allows inventory to be easily tracked and that is used to identify
Packaging provides the every product for sale in retail.
following functions:
Containment• 1. Extended Decision-Making
Communication• Con- 2. Limited Decision-Making
venience• Protection 3. Habitual Buying Behavior
4. Variety-Seeking Buying Behavior
Disposable, Promotional, or When the consumer picks up a product and makes a purchase decision
Single Portion of Product
When the consumer uses the product for the first time, usually after
Characterized by direct purchase. (Gifts and samples are an exception)
contact with the product.
Examples: tube for
toothpaste, bottle of water,
drum of oil
Characterized by making the
product retail ready.
Examples: carton containing
the tube of toothpaste, a
case of water bottles
When palletized, also
referred to as a Unit Load,
categorized by a grouping
of secondary packages into
2/
11
