MKT 300 - Exam 1 - UKY Hapke questions and
answers graded A+ updated
1. Marketing
The competitive, economic, political, legal and regulatory, technological and
Envi- roment
socio- cultural forces that surround the customer and attect the
marketing mix.
2. Marketing The process of creating, distributing, promoting and pricing goods,
services
and ideas that facilitate satisfying exchange relationships with
customers and to develop and maintain favorable relationships with
stakeholders in a dynamic environment.
3. Exchanges The provision or transfer of goods, services or ideas in return for
something of value.
4. Value A customers subjective assessment of benefits relative to costs in
determining the worth of a product.
5. Marketing Mix Four marketing activities - product, pricing, distribution and promotion - that
a firm can control to meet the needs of customers within it's target
market
6. Marketing A management philosophy that an organization should try to satisfy
Con- cept
customers' needs through a coordinated set of activities that also allows
the organization to achieve its goals.
7. Customer
Using information about customers to create marketing strategies that
Rela-
develop
tionship Manage- and sustain desirable customer relationships.
ment (CRM)
8. Relationship Mar- Establishing long-term, mutually satisfying buyer-seller relationships.
keting
9. Corporate Strate- gy
1/
12
, MKT 300 - Exam 1 - UKY Hapke questions and
answers graded A+ updated
10. Marketing A strategy that determines the means for utilizing resources in the various
Objec- tive
func- tional areas to reach the organization's goals
A statement of what is to be accomplished through marketing activities
2/
12
answers graded A+ updated
1. Marketing
The competitive, economic, political, legal and regulatory, technological and
Envi- roment
socio- cultural forces that surround the customer and attect the
marketing mix.
2. Marketing The process of creating, distributing, promoting and pricing goods,
services
and ideas that facilitate satisfying exchange relationships with
customers and to develop and maintain favorable relationships with
stakeholders in a dynamic environment.
3. Exchanges The provision or transfer of goods, services or ideas in return for
something of value.
4. Value A customers subjective assessment of benefits relative to costs in
determining the worth of a product.
5. Marketing Mix Four marketing activities - product, pricing, distribution and promotion - that
a firm can control to meet the needs of customers within it's target
market
6. Marketing A management philosophy that an organization should try to satisfy
Con- cept
customers' needs through a coordinated set of activities that also allows
the organization to achieve its goals.
7. Customer
Using information about customers to create marketing strategies that
Rela-
develop
tionship Manage- and sustain desirable customer relationships.
ment (CRM)
8. Relationship Mar- Establishing long-term, mutually satisfying buyer-seller relationships.
keting
9. Corporate Strate- gy
1/
12
, MKT 300 - Exam 1 - UKY Hapke questions and
answers graded A+ updated
10. Marketing A strategy that determines the means for utilizing resources in the various
Objec- tive
func- tional areas to reach the organization's goals
A statement of what is to be accomplished through marketing activities
2/
12
