MKTG-311 Exam 2 questions with
verified answers graded A+ updated
Advantages of direct marketing for sellers include all of the following EXCEPT:
A. Speed
B. Efficiency
C. Low cost
D. Flexibility
E. Need for sales training - correct answer ✔✔E. Need for sales training
A home appliance manufacturer uses sales representatives to sell its products to
wholesalers and individual customers. This is an example of ___________.
A. Personal selling
B. Advertising
C. Public Relations
D. Sales promotion
E. Direct and digital marketing - correct answer ✔✔A. Personal selling
Gilette razor shows its unique selling proposition in the advertisement; this is a
tactic to arouse ___________ according to the AIDA model
,A. Interest
B. Desire
C. Attention
D. Action - correct answer ✔✔B. Desire
When talking about AIDA model in online lecture, we watched a Doritos
commercial to learn how to keep audience's interest. What tactics does Doritos
Commercial attempt to hold audience interest?
A. Dialog
B. Rational statement
C. Cartoon
D. Drama - correct answer ✔✔D. Drama
In which step of the communication process does the marketing communicator
used to know the buyer-readiness stage of the target audience?
A. Collecting feedback
B. Selecting the message source
C. Desigining the message
D. Choosing the media through which to send the message
E. Determining communication objectives - correct answer ✔✔E. Determining
communication objectives
, Companies often fail to integrate their various messages to consumers because
__________________
A. Personal selling and sales promotion are in direct conflict
B. Firms have overemphasized the concept of brand contact
C. Advertising departments are reluctant to work with public relations
professionals
D. Communications often come from different parts of the company
E. Historically, consumers have been able to distinguish between message sources
- correct answer ✔✔D. Communications often come from different parts of the
company
Which of the following is a disadvantge of focus groups?
A. Controlling the online sample is difficult
B. Researchers are unable to view the sessions in real time
C. Facility, technology, and travel costs are very high
D. Results take a long time to tabulate and analyze
E. Responses are non-instantaneous - correct answer ✔✔A. Controlling the online
sample is difficult
Which of the following are internet marketing concerns EXCEPT:
A. Identity theft
B. Registration fees to digital websites
verified answers graded A+ updated
Advantages of direct marketing for sellers include all of the following EXCEPT:
A. Speed
B. Efficiency
C. Low cost
D. Flexibility
E. Need for sales training - correct answer ✔✔E. Need for sales training
A home appliance manufacturer uses sales representatives to sell its products to
wholesalers and individual customers. This is an example of ___________.
A. Personal selling
B. Advertising
C. Public Relations
D. Sales promotion
E. Direct and digital marketing - correct answer ✔✔A. Personal selling
Gilette razor shows its unique selling proposition in the advertisement; this is a
tactic to arouse ___________ according to the AIDA model
,A. Interest
B. Desire
C. Attention
D. Action - correct answer ✔✔B. Desire
When talking about AIDA model in online lecture, we watched a Doritos
commercial to learn how to keep audience's interest. What tactics does Doritos
Commercial attempt to hold audience interest?
A. Dialog
B. Rational statement
C. Cartoon
D. Drama - correct answer ✔✔D. Drama
In which step of the communication process does the marketing communicator
used to know the buyer-readiness stage of the target audience?
A. Collecting feedback
B. Selecting the message source
C. Desigining the message
D. Choosing the media through which to send the message
E. Determining communication objectives - correct answer ✔✔E. Determining
communication objectives
, Companies often fail to integrate their various messages to consumers because
__________________
A. Personal selling and sales promotion are in direct conflict
B. Firms have overemphasized the concept of brand contact
C. Advertising departments are reluctant to work with public relations
professionals
D. Communications often come from different parts of the company
E. Historically, consumers have been able to distinguish between message sources
- correct answer ✔✔D. Communications often come from different parts of the
company
Which of the following is a disadvantge of focus groups?
A. Controlling the online sample is difficult
B. Researchers are unable to view the sessions in real time
C. Facility, technology, and travel costs are very high
D. Results take a long time to tabulate and analyze
E. Responses are non-instantaneous - correct answer ✔✔A. Controlling the online
sample is difficult
Which of the following are internet marketing concerns EXCEPT:
A. Identity theft
B. Registration fees to digital websites
