MK201 test 2 questions well answered to
pass already passed
Market Research - correct answer ✔✔The process of defining a marketing
problem or opportunity, systematically collecting and analyzing information, and
recommending actions.
Research Objectives - correct answer ✔✔Specific, measurable goals the decision
maker seeks to achieve in conducting the marketing research.
Measures of Success - correct answer ✔✔Criteria or standards used in evaluating
proposed solutions to the problem.
Constraints - correct answer ✔✔In research, Restrictions placed on potential
solutions to a problem—often time or money.
Concepts - correct answer ✔✔Ideas about products or services.
New Product Concept test - correct answer ✔✔Preliminary test of a new-product
idea with customers using written descriptions and sketches rather than a
prototype or actual finished product.
Questionnaires - correct answer ✔✔Research that asks people about their
attitudes, awareness, intentions, and behaviors.
,Sampling - correct answer ✔✔The process of selecting elements from a
population, collecting data from them, and using it as representative of all those a
researcher is interested in.
Statistical inference - correct answer ✔✔Using statistical methods to generalize
the results from a sample to the population of interest.
Data - correct answer ✔✔Facts and figures related to a research problem.
Secondary data - correct answer ✔✔Facts and figures recorded prior to the
research project.
Primary data - correct answer ✔✔Facts and figures newly collected for the
research project.
Observational Data - correct answer ✔✔Facts and figures obtained by watching
either mechanically or in person, how people actually behave
Ethnography - correct answer ✔✔Observational approach in which trained
observers seek to discover subtle behavioral and emotional reactions as
consumers encounter products in their natural use environment.
Neuromarketing - correct answer ✔✔Field of marketing research that focuses on
understanding how the brain responds to nonconscious, marketing stimuli
what are the 3 types of Neuromarketing - correct answer ✔✔• Eye tracking
, • Biometric monitoring
• Emotional-response facial coding
Questionnaire data - correct answer ✔✔Facts and figures obtained by asking
people about their attitudes, awareness, intentions, and behaviors.
Focus Group - correct answer ✔✔A qualitative research method that involves
bringing together a small group of individuals—typically 6 to 10 participants—for
a structured discussion led by a moderator.
Open-ended questions - correct answer ✔✔Questions that allow respondents to
express opinions and ideas or describe behaviors in their own words.
Closed-end or fixed alternative questions - correct answer ✔✔Questions that
require respondents to select one or more response options from a set of
predetermined choices.
Dichotomous questions - correct answer ✔✔Questions that have only two
possible response options—usually "yes" or "no."
Semantic differential questions - correct answer ✔✔Questions that measure the
perceptions associated with a concept using pairs of opposing adjectives.
Likert scale questions - correct answer ✔✔Questions that measure respondents'
attitudes, opinions, or perceptions by asking them to rate statements on a scale
from "Strongly Agree" to "Strongly Disagree."
pass already passed
Market Research - correct answer ✔✔The process of defining a marketing
problem or opportunity, systematically collecting and analyzing information, and
recommending actions.
Research Objectives - correct answer ✔✔Specific, measurable goals the decision
maker seeks to achieve in conducting the marketing research.
Measures of Success - correct answer ✔✔Criteria or standards used in evaluating
proposed solutions to the problem.
Constraints - correct answer ✔✔In research, Restrictions placed on potential
solutions to a problem—often time or money.
Concepts - correct answer ✔✔Ideas about products or services.
New Product Concept test - correct answer ✔✔Preliminary test of a new-product
idea with customers using written descriptions and sketches rather than a
prototype or actual finished product.
Questionnaires - correct answer ✔✔Research that asks people about their
attitudes, awareness, intentions, and behaviors.
,Sampling - correct answer ✔✔The process of selecting elements from a
population, collecting data from them, and using it as representative of all those a
researcher is interested in.
Statistical inference - correct answer ✔✔Using statistical methods to generalize
the results from a sample to the population of interest.
Data - correct answer ✔✔Facts and figures related to a research problem.
Secondary data - correct answer ✔✔Facts and figures recorded prior to the
research project.
Primary data - correct answer ✔✔Facts and figures newly collected for the
research project.
Observational Data - correct answer ✔✔Facts and figures obtained by watching
either mechanically or in person, how people actually behave
Ethnography - correct answer ✔✔Observational approach in which trained
observers seek to discover subtle behavioral and emotional reactions as
consumers encounter products in their natural use environment.
Neuromarketing - correct answer ✔✔Field of marketing research that focuses on
understanding how the brain responds to nonconscious, marketing stimuli
what are the 3 types of Neuromarketing - correct answer ✔✔• Eye tracking
, • Biometric monitoring
• Emotional-response facial coding
Questionnaire data - correct answer ✔✔Facts and figures obtained by asking
people about their attitudes, awareness, intentions, and behaviors.
Focus Group - correct answer ✔✔A qualitative research method that involves
bringing together a small group of individuals—typically 6 to 10 participants—for
a structured discussion led by a moderator.
Open-ended questions - correct answer ✔✔Questions that allow respondents to
express opinions and ideas or describe behaviors in their own words.
Closed-end or fixed alternative questions - correct answer ✔✔Questions that
require respondents to select one or more response options from a set of
predetermined choices.
Dichotomous questions - correct answer ✔✔Questions that have only two
possible response options—usually "yes" or "no."
Semantic differential questions - correct answer ✔✔Questions that measure the
perceptions associated with a concept using pairs of opposing adjectives.
Likert scale questions - correct answer ✔✔Questions that measure respondents'
attitudes, opinions, or perceptions by asking them to rate statements on a scale
from "Strongly Agree" to "Strongly Disagree."
