MKTG 4500 Exam 2 questions well
answered to pass
What is the largest social media platform? - correct answer
✔✔Facebook, followed by WhatsApp
Influencer marketing - correct answer ✔✔The use of people who are
regarded as authorities in their field to help distribute brand content
Aspects of successful influencer marketing - correct answer ✔✔Know
your audience, set clear goals, identify success metrics, don't pay too
much, follow FTC disclosure guidelines
What organizations were among the first to sense the potential of social
media to reach donors? - correct answer ✔✔Charity organizations
Steps in developing a social media strategy - correct answer ✔✔Listen,
communicate, engage, collaborate
Types of promotional media - correct answer ✔✔Paid media, owned
media, earned media
, Paid media - correct answer ✔✔Traditional advertising any channel that
requires direct payment for insertion
ex. Print, TV, paid search, direct mail, radio
Owned media - correct answer ✔✔Website content and presentation
that is within the control of the brand
Ex. Corporate website, campaign microsite, blog, mobile, brand
community, Facebook fan page
Earned media - correct answer ✔✔The result of doing both paid and
owned media, buzz in social and traditional media that is generated by
content distributed by the brand
Positive results of an online community - correct answer ✔✔Building
good will and lead to positive word-of-mouth support, donations, or
purchases. Provides brand support, especially when problems arise
70-20-10 model for CEO involvement - correct answer ✔✔Employee
learning comes from: 70% from experience, 20% from social aspects like
coaching, 10% from formal education programs
answered to pass
What is the largest social media platform? - correct answer
✔✔Facebook, followed by WhatsApp
Influencer marketing - correct answer ✔✔The use of people who are
regarded as authorities in their field to help distribute brand content
Aspects of successful influencer marketing - correct answer ✔✔Know
your audience, set clear goals, identify success metrics, don't pay too
much, follow FTC disclosure guidelines
What organizations were among the first to sense the potential of social
media to reach donors? - correct answer ✔✔Charity organizations
Steps in developing a social media strategy - correct answer ✔✔Listen,
communicate, engage, collaborate
Types of promotional media - correct answer ✔✔Paid media, owned
media, earned media
, Paid media - correct answer ✔✔Traditional advertising any channel that
requires direct payment for insertion
ex. Print, TV, paid search, direct mail, radio
Owned media - correct answer ✔✔Website content and presentation
that is within the control of the brand
Ex. Corporate website, campaign microsite, blog, mobile, brand
community, Facebook fan page
Earned media - correct answer ✔✔The result of doing both paid and
owned media, buzz in social and traditional media that is generated by
content distributed by the brand
Positive results of an online community - correct answer ✔✔Building
good will and lead to positive word-of-mouth support, donations, or
purchases. Provides brand support, especially when problems arise
70-20-10 model for CEO involvement - correct answer ✔✔Employee
learning comes from: 70% from experience, 20% from social aspects like
coaching, 10% from formal education programs
